IT Cosmetics Your Naturally Pretty Eyes 3pc Collection

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Get Naturally Pretty eyes with this special-edition kit from IT Cosmetics. Offering 20 matte shades and two transforming pearl shades, the three-piece kit includes a full-size Naturally Pretty Palette and the Naturally Pretty Essentials Palette, plus the No-Tug Dual-Ended Brush.

The antiaging eye shadow formulas are packed with lid-loving ingredients, including hyaluronic acid, peptides, and vitamins A, C, and E. All of the shadows can be used wet or dry, as shadows or liners, so you can achieve soft definition in an instant. Both palettes include allover matte lid shades, matte defining and crease shades, matte highlight shades, and one transforming pearl shade so that you can effortlessly make any matte shade into a beautifully radiant shade without any glitter or shimmer. The No-Tug Dual-Ended Brush is custom-cut to do the work for you on those days you want that no-makeup look, and also for the nights when you want a naturally pretty take on a smoky eye.

How do I use it: Dip the fluffy end of your No-Tug Dual-Ended Brush into any of the matte, antiaging, lid-smoothing shadows and apply right onto your eyelid. (Tip: For a customized pearlescent shade, use your brush to mix any color with the transforming shade.) Use the flat, dense end of your dual brush to softly define your eyes.

From IT Cosmetics(R).


  • Naturally Pretty Palette: 14 0.028-oz matte shades in Sheer Joy, Soft Light, Warmth, Soulful, Mocha, Violet, Midnight, Noir, Love, Sunrise, Sunset, All Heart, Java, and Iconic; and one 0.064-oz transforming shade in Pearl
  • Essentials Palette: six 0.028-oz matte shades in Imagine, Wonder, Dream, Passion, Intrigue, and Allure; and one 0.064-oz transforming shade in Hello Light
  • No-Tug Dual-Ended Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 4.7 out of 5 by 37 reviewers.
Rated 5 out of 5 by Home run I already had. The small palette and receive compliments whenever I wear it. It's my go to travel shadow palette. So when I saw this deal I had to order it I will keep the brush (amazing) and gift the small palette to my mom. These shadows are not heavily pigmented which for me is great because you can build them them to whatever intensity you want I'm not a makeup artist so I can't work with heavy shadows that deposit heavy amounts of products that you have to blend out til your arm tires out. The colors are versatile for so many looks from day to night and all occasions I wear these daily. Best of all I live in Florida on a small ranch and these stand up to sweat and humidity 09-22-16
Rated 5 out of 5 by It Cosmetics Naturally Pretty Eye Shadow Pallet I love all of the eye shadow colors in the kit and the fact that they are matte. The colors go on beautifully and last through out the day. I would definitely recommend this purchase!! 09-22-16
Rated 5 out of 5 by B.U.TFULL! I ordered this for myself and then decided to give the smallest palette to my daughter for her 18th birthday. It is so pretty that I had to share with the love of my life. This is the "VERY BEST" collection for a mom and daughter. There should be a line dedicated to us. I have always use expensive makeup and this one surpasses all the brands I have used. It goes on smoothly; it blends beautifully, the colors are very pretty and stays on all day till removed with the #1 remover in the world.......PURITY MADE SIMPLE. Better than dark chocolate. ORDER IT!!!! :) 09-21-16
Rated 5 out of 5 by EXCEPTIONAL PIGMENT & TEXTURE CONTENT I'm a professional makeup artist and this is the highest pigment quality and smoothest texture I have worked with. I do use an eye premier but my eyeshadowlasted 18 hours WITHOUT creasing, fading, or disappearing! I've worked with many other professional makeup lines and IT eyeshadow has far more impressive attributes than their competitors! ☆☆ AMAZING PRICE for this collection! ! ☆☆ 09-21-16
Rated 5 out of 5 by Best Eyeshadow I am new to IT and I have to say that this is the best eyeshadow that I have ever used. They glide on like silk, never irritate my sensitive eyes, and the colors last. The brush is wonderful, too. Easy to use and a lovely collection! 09-17-16
Rated 4 out of 5 by Pretty colors I use a primer but the eye shadow stays on all day; pretty selection of matte neutrals. Its hard to find matte shadow and this great. Brush is nice. And the mini kit is perfect to throw in your purse or if travelling. 09-16-16
Rated 5 out of 5 by Great For Over 50 Eyes These shadows really take years off your eyes. Many pretty shades and the brush is one of a kind. 09-15-16
Rated 5 out of 5 by What a Value! Love all of the colors! I keep the smaller pallet in my purse make up bag for touch ups when needed. I love the brush too! It blends the colors so well. What an amazing value, can't go wrong here. 09-15-16
  • 2016-09-23 T10:47:37.339-05:00
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