IT Cosmetics Vitality Soft Stain Gloss & YLBB Lip Liner Stain Duo

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What is it: Get naturally pretty lip color that lasts with these two lip-loving stain innovations from IT Cosmetics! The Vitality Lip Blush Hydrating Lip Gloss Soft Stain is a universally flattering soft stain gloss that adds sheer, hydrating color to your lips. Soft stains are 50% the stain amount of original stains for a naturally pretty flush of color. YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra-creamy, waterproof, automatic lip liner pencil infused with a stain that acts as your lip liner, lip primer, long-wear stain, and reversible lip liner all in one.

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge. Anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color.

Why is it different: Vitality Lip Blush Hydrating Lip Gloss Soft Stain is infused with butters and oils, plus collagen, peptides, and hydrating hyaluronic acid. This lip gloss stains delivers high shine and soft color pigment that glides on like a lightweight serum, instantly hydrating lips with oils and butters for the most luxurious feeling! The YLBB Liner Stain is packed with antiaging antioxidants, including vitamins A and E, acai, green tea, and white tea, in addition to peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba--all working to hydrate, condition, soothe, and nourish your lips and keep your lip color in place.

How do I use it: Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light stokes, beginning at the center of your lip line and working outward. For the appearance of fuller-looking lips, hug the very outer edges of the lip line as you apply.

Next, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to lips. All shades can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.

From IT Cosmetics(R).

  • Includes 0.11-oz Vitality Lip Blush Hydrating Lip Gloss Soft Stain and 0.017-oz YLBB Lip Liner Stain
  • Pretty in Nudes: Lip Gloss Soft Stain in Soft Naturally Flushed, a sheer nude pink shade, and
  • Lip Liner Stain in Blushing Nude, a soft nude-pink shade
  • Pretty in Pinks: Lip Gloss Soft Stain in Soft Je Ne Sais Quoi, a sheer pink flush shade, and Lip Liner Stain in Pretty in Pink, a pure sweet pink shade
  • Pretty in Berries: Lip Gloss Soft Stain in Soft Sweet Rose, a sheer rose pink shade, and
  • Lip Liner Stain in Romantic Rose, a pretty rose flush shade
  • Lip liner imported

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Reviews & Community QA

IT Cosmetics Vitality Soft Stain Gloss & YLBB Lip Liner Stain Duo is rated 3.9 out of 5 by 39.
Rated 3 out of 5 by from Love The Pencil If It Was A Different Color The pencil liner was intriguing to me. My own lips are naturally darker than this pencil-so it just looked odd on me instead of "my lips only better". But I agree that the pencil is waterproof (I applied to my lips and swatched my hand, topped with the IT gloss and ran it under water like on tv!). It really didn't move just like on tv! The pencil wasn't as thick and dry as most waterproof lip liners from other brands-so it was neat the way it went on with a smooth, but not greasy finish. It definitely didn't bleed beyond my lip line. The color is a warm, soft pink--not a cool pink or mauve that maybe some people expect. It's a very pretty, feminine color with the gloss added on top, it's just not particularly flattering on me. The gloss was ok. It really is very light, not sticky and smoothes the lips very well. It's just that there was no wow factor for me like many other IT products. I would be interested in trying the lip pencil if it came in more shades. I have thin lips and like to overdraw my lip liner slightly, fill in lips with a pencil and top with gloss, so I am intrigued by this pencil formula.
Date published: 2017-03-28
Rated 5 out of 5 by from Pretty in Pink Love this product! Makes my lips feel soft and look pink and healthy!
Date published: 2017-03-19
Rated 5 out of 5 by from Love the color! I tried IT Cosmetics years ago and liked it. Now that I'm over 60, I love it! My lips are showing their age and I've gone to nude and pink colors. I've tried matte lipstick, 14 hour lipsticks, and have now switched to IT gloss. It's all I wear.
Date published: 2017-02-16
Rated 1 out of 5 by from Not as demonstrated Both the show & the box say you can use the liner as lipstick. The show demonstrates how it doesn't rub off from the back of the hand even when in water. Apparently the skin on the hand is different then the lips as it comes off on a drinking glass, coffee mug, and to-go cup lid. Putting the gloss over it makes it worse. Also using the liner as a lipstick shows all the lines on your lips and is very drying. The Betty Berry looks darker on TV but isn't when you get it. For me it was the same pink color of my natural lip. The Gloss is sticky/tacky and strands of my hair kept getting stuck in it. Almost threw it out because of return shipping charges but I'd rather get something back then nothing at what this stuff cost!
Date published: 2017-02-15
Rated 3 out of 5 by from Bright Pink Got this today and already mailed it back. color in the tube was a beautiful nude! I was so excited looked wonderful when I first put the gloss on- within 15 minutes it was a very bright pink. I have read reviews that said it turned pink but I was really hoping that it was going to be more of a nude on my lips. Gloss felt nice just not a nude.
Date published: 2017-02-13
Rated 3 out of 5 by from Returned I love and use most of IT products. This made my lips itchy, I had to return. I ordered the Pink, I used it twice and knew it was not for me. The liner pencil was very thin, the lip gloss was what made my lips itchy. I didn't want to be unfair about my review because I might be allergic to something in it, normally I am not allergic to products.
Date published: 2017-02-12
Rated 5 out of 5 by from My Go To Lip Products I love this softer version of lipgloss stain. I bought in nude and berry and I've used nude in particular everyday as a personal favorite. The gloss is not sticky and is the perfect color for me. The lip liner goes perfectly and is equally awesome and what a deal!
Date published: 2017-02-04
Rated 5 out of 5 by from Yes! I got the pretty in nudes and pretty in berry. I purchased both of the corresponding lip pencils at another store, and loved them, so for a little more money I purchased this duo and got the lip gloss too. I love the colors. Very soft and natural and they make your lips soft and smooth. They truly are your lips, but better!
Date published: 2017-02-04
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