Rated 3.8 out of 5 by 21
Rated 4 out of 5 by Morien I like it
I haven't noticed if this makes my teeth look whiter, but that's okay. I am trying to learn to remember to put on lipstick/gloss on a regular basis, having recently been promoted at work and needing to look more professional. This is a great gloss in that it feels good on and seems to last a long time. I only gave 4 stars because the scent is a bit overpowering for me. Maybe it is because I haven't worn lip products for so long, but I find the scent distracting.
Rated 5 out of 5 by JHSPHS LOVE LOVE LOVE
I received this in a kit a while back and I loved it. I just realized you are selling this in a full size by itself. This corrects lip color that I have that has an orange tone which I never wear alone. If I were stranded on an island and could only take a few things, this would definitely be one of the things I would take with me. Hope this never gets discontinued!
Rated 4 out of 5 by LaaLaa75 Great Gloss
As soon as I received the package, I applied this gloss to bare, dry lips, and I was amazed by the hydration! I ALWAYS have to apply a moisturizing lip balm before I apply any lip gloss, but I did NOT have to do so with this lip gloss. This gloss is buttery-smooth, hydrating, NOT sticky, NOT drying, and it smells GREAT! It is blue in the tube, but it truly does apply clear/sheer. I gave only 4 stars because I did not notice any whitening/brightening of my teeth when wearing this alone. I will wear this gloss alone or with my Black Honey Almost Lipstick--the combination of the two is pure magic for me! This gloss alone gives me a great nude-lip-look, which is something I have been trying to achieve for a while but which is difficult to do (WOC and my bottom lip is much pinker than my top lip). Needless to say, I will purchase this gloss as often as I am able to do so!
Rated 5 out of 5 by Dog mom Gorgeous
Non sticky, youthful , wand is well made. Enjoying the gloss.
Rated 5 out of 5 by MKGirl Another IT Hit!
This is one of my all time fav glosses ever. So smooth and I love the color on my natural lip. I don't really ever use it over lipsticks. I also love the j je ne sais quoi lip stain from it. It feels so good, and smells amazing. I have a darker natural lip color so sometimes I get a flushed look with too much color. So I really like how these go with my lighter skin tone and darker lips.
Rated 2 out of 5 by sdlintx I'm not seeing it....
I cannot tell if this gloss is really doing anything or not. I've used it a couple times, don't notice whiter teeth. I'm a new IT Cosmetics user, and I think they missed the mark on this one. I do however, like the consistency of the gloss, its not goopey or sticky feeling. I did, however, notice a slight blue tint to my lips after using it without lipstick, it was not pretty. I threw away the packing slip or it would be going back. I don't see how this can be used atop other lip glosses either without transferring color onto the blue wand, so I haven't tried that yet.
Rated 1 out of 5 by frankiedenise Don't Be Fooled
So this 'blue' News Anchor lip gloss is supposed to make your teeth appear whiter? It doesn't! And it isn't any better than a $2.99 drug store quality product. Another product line I won't be trying anymore.
Rated 5 out of 5 by inevitable Simply Good
This gloss is so good, i like the sparkling flecks it has. I do see the effect of your teeth appearing whiter. The color is blue but it's not a blue gloss. Not thick or sticky. A+ for me! I purchased 5 It Cosmetics products at once to try out and haven't been disappointed yet. I am becoming such a fan!