IT Cosmetics Vitality Lip Blush Hydrating Soft Stain Gloss Trio

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What is it: This trio of Vitality Lip Blush Hydrating Gloss Stains includes three naturally pretty, universally flattering shades that add sheer hydrating color that lasts to your lips. These glosses are 50% the stain amount of our original stains for a naturally pretty flush of color. This truly innovative gloss stain formula drenches your lips in hydrating butters and oils to help condition and nourish lips, minimizing the appearance of lip lines and making your lips appear younger-looking, fresh, and their most beautiful. The best part? These ultra-hydrating glosses are infused with a soft color stain so your gorgeous sheer flush of color lasts!

Who is it for: Anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color. Anyone who wants naturally pretty, lush, gorgeous lips with sheer soft color that lasts, and offers the added bonus of antiaging, good-for-you ingredients.

Why is it different: This trio of Vitality Lip Blush Hydrating Lip Gloss Stains is infused with butters and oils, plus collagen, peptides, and hyaluronic acid. They deliver high shine and soft color pigment that glide on like a lightweight serum, instantly hydrating lips for the most luxurious feeling. These ultra-luxe glosses are infused with a hydrating sheer stain for beautiful lip color that lasts until you decide to take it off.

How do I use it: For gorgeous, hydrated lips that last, apply directly to your lips. The gloss can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.

From IT Cosmetics(R).


  • 0.11-oz Vitality Lip Blush Hydrating Lip Gloss in Soft Je Ne Sais Quoi, a sheer pink flush shade
  • 0.11-oz Vitality Lip Blush Hydrating Lip Gloss in Soft Naturally Flushed, a sheer nude pink shade
  • 0.11-oz Vitality Lip Blush Hydrating Lip Gloss in Soft Sweet Rose, a sheer rose pink shade

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Reviews & Community QA

Rated 3.5 out of 5 by 65 reviewers.
Rated 2 out of 5 by Doesn' t last Feels nice, looks nice, but can get the same at Walmart for a lot less. Color did not last at all on me and colors only so-so. 09-22-16
Rated 5 out of 5 by Supple-lishest Best gloss ever. Soothing, smoothing, creamy, long lasting. Great colors. 08-29-16
Rated 4 out of 5 by Lovely colors These are lovely colors and seem to adapt to one's skin tone. They have a nice texture and aren't sticky. They have a nice fragrance, too. A good value. 08-26-16
Rated 5 out of 5 by Smooth as Butter Jamie Kern continues to make IT products even better! Now the lip gloss stain comes in a softer stain and with super hydrating ingredients. I never use any other products on my lips because unlike other glosses and lipsticks, IT lip products are longer lasting and they never get that waxy sticky feeling that even the most expensive glosses do. These are truly a "lip treatment" in a gloss. The soft stain is really nice, too, because when the gloss does wear off (drinking coffee), it leaves behind a soft stain that keeps my lips from looking colorless. For added beauty, grab some of ITs staining lip liner and silky smooth lipstick. 08-03-16
Rated 3 out of 5 by Colors? Stain stays on well, but I have 4 different colors and once they are on for a while they all pretty much look like the same color. 06-30-16
Rated 3 out of 5 by One stain for all three shades I love the consistency of the gloss and the hydration offered;It is not sticky and does not get stuck to my hair. I love all three shades in the trio......all three lip gloss colors wind up outing into the same bright pink "stain." If I apply two coats of gloss or if I reapply it within a 20-30 minute period of time,the color of gloss becomes an even brighter pink....almost a fluorescent seeming pink on my porcelain complexion. Perhaps the stain looks better on deeper skin tones. I assume it must be hard to find a stain shade for each of the three gloss colors. I love the bright pink on Jamie, but not on me. 05-24-16
Rated 4 out of 5 by Flattering colors Useful selection of colors are very flattering to my medium skin tone. I thought the pale pink color might be milky but it wasn't. It was just a very natural, pretty pink color. The product is a little gooey and sticky feeling but certainly lasts on your lips. I found the applicator wand to be a little awkward when applying product to my upper lip but I can cope with it. I recommend. 05-11-16
Rated 1 out of 5 by Different Product Bought this product 6 months ago and very happy with it, stain long lasting and not lots of reapplying. Reordered last month and am very disappointed to say this is not the same product! 04-25-16
  • 2016-09-23 T10:58:43.776-05:00
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