IT Cosmetics Vitality Lip Blush Hydrating Soft Stain Gloss Trio

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If Sold Separately: $72.00

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What is it: This trio of Vitality Lip Blush Hydrating Gloss Stains includes three naturally pretty, universally flattering shades that add sheer hydrating color that lasts to your lips. These glosses are 50% the stain amount of our original stains for a naturally pretty flush of color. This truly innovative gloss stain formula drenches your lips in hydrating butters and oils to help condition and nourish lips, minimizing the appearance of lip lines and making your lips appear younger-looking, fresh, and their most beautiful. The best part? These ultra-hydrating glosses are infused with a soft color stain so your gorgeous sheer flush of color lasts!

Who is it for: Anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color. Anyone who wants naturally pretty, lush, gorgeous lips with sheer soft color that lasts, and offers the added bonus of antiaging, good-for-you ingredients.

Why is it different: This trio of Vitality Lip Blush Hydrating Lip Gloss Stains is infused with butters and oils, plus collagen, peptides, and hyaluronic acid. They deliver high shine and soft color pigment that glide on like a lightweight serum, instantly hydrating lips for the most luxurious feeling. These ultra-luxe glosses are infused with a hydrating sheer stain for beautiful lip color that lasts until you decide to take it off.

How do I use it: For gorgeous, hydrated lips that last, apply directly to your lips. The gloss can be worn on bare lips or over the top of any other lip product. All shades in this trio can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts.

From IT Cosmetics(R).


  • 0.11-oz Vitality Lip Blush Hydrating Lip Gloss in Soft Je Ne Sais Quoi, a sheer pink flush shade
  • 0.11-oz Vitality Lip Blush Hydrating Lip Gloss in Soft Naturally Flushed, a sheer nude pink shade
  • 0.11-oz Vitality Lip Blush Hydrating Lip Gloss in Soft Sweet Rose, a sheer rose pink shade

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Reviews & Community QA

IT Cosmetics Vitality Lip Blush Hydrating Soft Stain Gloss Trio is rated 3.4 out of 5 by 101.
Rated 3 out of 5 by from 5 start/1 star = 3 average So the five star is for the color/application. I love the colors and it feels good going on and it look s great. 1 is for how long they last. I just purchased it and I noticed the first few days it just didn't last. So I just woke up and put some on. Did a few things and within an hour it was already almost gone. I hate to return them because I love the colors, but I wish they would last longer. I read the prior reviews about this and was hoping my experience would be different. I have the same experience with the other lip product I purchased also - the IT Cosmetics Blurred Lines Smooth Fill Lipstick. I hope they get better with the staying power because I will buy them again if they do. Right now, I hate to return them but they just don't stay on.
Date published: 2017-07-30
Rated 2 out of 5 by from Frustrating I do not know what happened but the nude color changed from what IT had a few years ago. I kept thinking I ordered the wrong color so I would order again and same thing! Also, you really have to rework the length of the wand. It is not right that it does not reach the bottom so it is wasted which with the price of this item that should not happen.
Date published: 2017-07-18
Rated 3 out of 5 by from The Applicator can NOT get out all the Lipgloss This IT Lipgloss is good stuff, what what good is it if the applicator does not reach the bottom of the tube??? It is too thick to shake it up to reach the spongy tip, so I had to toss out the rest of the lipgloss. Such a waste.
Date published: 2017-07-14
Rated 4 out of 5 by from Glossy Beautiful colors, the only negative I have is that the glosses are a little tacky but totally manageable.
Date published: 2017-07-13
Rated 1 out of 5 by from Not What I expected Lip stain? Yes. Overly dark a few minutes after application? Yes. Gave them away. Love other IT products. Adore, Bye, Bye Undereyes and Confidence in a Compact. These lip stains are disappointing.
Date published: 2017-06-06
Rated 1 out of 5 by from Not a stain! I have the Laura Geller stains and those stay in all day. These do not! I can't imagine how the came up with the term "stain" for these. They are lip gloss that doesn't last at all. Bummer!!!
Date published: 2017-05-23
Rated 1 out of 5 by from NOTHING SPECIAL the colors are beautiful but it does not last long on the lips.
Date published: 2017-05-23
Rated 3 out of 5 by from Lip Gloss Stain The gloss is nice but there isn't much color or stain to it at all. These colors are very very pale, if any color at all.
Date published: 2017-05-21
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