Rated 3.6 out of 5 by 367
Rated 5 out of 5 by GGPD Absolutely LOVE this mascara
This is everything the presentation says it is. I have thin, short lashes (basically none at all). This gives me natural looking lashes with little effort. I truly didn't expect such great results. And, as advertised, I don't really need an additional liner with this product. My lashes look natural with no clumping and without that heavy feel that you get from most mascaras. I only recently started using IT products, and in general love them.
When I opened the mascara to use the first time, I was skeptical about the application brush. It was much smaller than I anticipated, and I had my doubts about it working. It's the best!!!! The brush separates, lengthens and volumizes better than anything I have tried before. This is hands down my favorite. It does what it is supposed to do. Thanks IT Cosmetics and QVC. I will continue buying this exclusively.
Rated 3 out of 5 by JACQUE Nothing special
The mascara flakes under eyes after wearing it for 8hr period..basically just "all right"
Rated 5 out of 5 by mag36 Best
I have light long lashes so only need something to darken them. Using the fat brushes with other mascaras I've always gotten mascara on my lids, then need to use cotton-tipped things to remove the excess. With this mascara and the non-waterproof one I no longer need to do that. The applicator is magic. Bravo Jamie!
Rated 1 out of 5 by Soldiermom Not good at all
Doesn't do anything than any other mascara does.....very disappointed
Rated 5 out of 5 by GNOLA The Best
This mascara does not clump, flake, or come off. I am highly allergic to many products, have tubes in my eyes, and this mascara works well. I work and travel and put this mascara on very early in the morning and it looks great after a dinner meeting! Love it. It is a must have. A great stocking stuffer.
Rated 5 out of 5 by colliegirl45 Great effect
I know there have been very mixed reviews about this being used as a mascara but I absolutely love it. I have very light short lashes. I had eyelash extensions for over a year and then developed a reaction to the adhesive and had to stop getting them. I don't like fake looking lashes. Even with extensions, nobody knew it. It just looked like I used mascara. I have used many mascaras and especially waterproof and have always been disappointed. I can say this works for me. I am still working with using it at a liner too and I think it just takes a little practice. It doesn't budge all day and it comes off pretty well with the IT Makeup Melt I also purchased. My lashes look defined, long and natural. I will definitely order this again.
Rated 1 out of 5 by tkam where?
I purchase so much from QVC. I have tried other products from It's Cosmetic. It was several days after I recieved my mascara that I wanted to use it. The first tube was totally dry, so I opened the other one and it was totally dry. I will not order from them again.
Rated 3 out of 5 by limogirl Disappointed
I love the IT brand of makeup, so here it goes...
Claims it curls your lashes, no it doesn't. Claims you don't have to wear mascara over it, true. Claims it makes a fine eyeliner, no it doesn't.
I've worn it twice and I like it, but curl your lashes first. I didn't notice it keeping them curled any longer than my drug store brand. Wouldn't purchase it again, but makeup is a hit or miss anyway. The other two products I have tried were fabulous, this just didn't get there.