IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush

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If Sold Separately: $71.00

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Imagine an eye shadow palette that delivers super-saturated, skin-loving shades to transform the look of your lids. The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette includes 12 eye shadows in an antiaging formula that smoothly glides across lids. The Superhero Power Pigment technology delivers incredibly long wear, amazing color payoff, and antiaging benefits.

The palette includes innovative eye foundations--three shades formulated to color-correct and smooth the look of your eyelids, producing the perfect base for any look you want to create. Each formula is infused with antiaging ingredients, including hydrolyzed collagen, silk, and peptides to nourish and smooth the look of your eyelids. There are three color collections selected to create endless looks for day or night and every occasion--Nudes for your no-makeup makeup look, Neutrals to complement every eye color, and Liners for definition and drama.

This rich color blends effortlessly with the custom-cut Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush. The innovative dual-ended design includes an angled liner brush for even and precise liner application, plus a groundbreaking shadow brush that starts as your allover shadow brush and transforms into your crease and smudger brushes with a click.

How do I use it: Using your Superhero Shadow Brush, smooth any eye shadow shade onto lid and up to brow bone as your neutralizing, color-correcting base. Sweep one to two of your favorite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes. Blend any Superhero Liner shade into crease, or glide it along your upper/lower lash line for younger-looking results. Use any shade wet to create more intense color.

From IT Cosmetics(R).


  • 0.537-oz Superhero Eye Transforming Anti-Aging Super Palette
  • Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Superhero Luxe Anti-Aging Eyeshadow Palette w/Brush is rated 4.0 out of 5 by 266.
Rated 5 out of 5 by from Best eyeshadow ever! Soft, silky eyeshadow that blends perfectly. No creasing and stays all day. Not to mention the colors are fabulous. Best eyeshadow purchase ever!
Date published: 2018-05-23
Rated 5 out of 5 by from My favorite palette I love this palette. It is so versatile and I like how the shadows are grouped. The three large base shades are pretty enough to wear alone, on a light makeup day. The liners are beautiful. The shadows go on and blend out easy. Being over 40, I love the anti-aging component. The shades can go on light or more bold for evening. I find that even after a13 hour day at work, it is still looking good. I do wear a primer with all my shadows. I just can’t say enough good things about this. It cosmetics really did a great job.
Date published: 2018-05-21
Rated 5 out of 5 by from Must have This is perfect. Lots of eye shadow shades, eye liner and primer with lots of options and a phenomenal brush.
Date published: 2018-05-17
Rated 5 out of 5 by from Love This is an amazing pallet! So many shades to choose from!
Date published: 2018-05-16
Rated 3 out of 5 by from Ultimately, this wasn't for me I wanted to blown away by this product, but ended up returning it. Here's why: the colors were much more shimmery than I hoped and they were also pretty dark and one-note, except for the three larger pans. The smaller pans were VERY tiny. I didn't think it wore any longer than other shadows, and for me, the shimmery is just not age-appropriate. The brush wasn't particularly effective, and the lid would not stay open, which was a little annoying.
Date published: 2018-05-12
Rated 4 out of 5 by from Nice colors and liners The colors work well with my eye color... I don’t care so much for the component it comes in — the lid doesn’t want to stay open (hesitant to push it back too hard ). A regular rectangle would have been fine with me :-)
Date published: 2018-05-11
Rated 5 out of 5 by from My favorite eyeshadow - again it's IT! As a 65 year old, I had almost given up on wearing eye shadow and eyeliner of any type due to the crepey skin near my eyelashes and on my lids. I'm very nearsighted and my glasses distort my eyes and the area around my eyes so I have been on the hunt for products that would accentuate my eyes without making me look like I was wearing a crepey mask. I've purchased eyeliners and eye shadow creamy sticks from two popular brands I saw on QVC TV. I hesitate to mention them by name because they were satisfactory - but I still wasn't completely happy with them. Then I bought the IT 'book' for my 40 year old daughter who had pretty much stopped wearing makeup because she just couldn't find the right product for the same reasons - crepey-ness, heavy, mask-like. Well! She's absolutely sold on IT - she says the shadows and makeup in the IT book are amazing. So I thought, well, maybe I should try the eye shadows/liners in the Superhero Luxe palettes. And boy, am I glad I did! I've played around with different colors and application scenarios, and I've just had a lot of fun once again (like when I was trying to emulate the Twiggy look back in the 60s)! Yes, I still have crepey-ness but the creaminess of each color truly does not enhance my wrinkles - it's surprising but the subtle shine reflects light in such a way that actually helps deflect light and therefore doesn't look masky at all! And my granddaughters have noticed and say they like seeing my eyes behind my lenses. I'm truly amazed and now understand what my daughter was talking about. AND the eyeliners included go on SO much easier than any I've every used - and the line stays put; also very easy to apply with this wonderful brush. The brush is high-quality - no escaping bristles - and the bristles keep their shape after washing. I'm extremely impressed with this set and the IT brand. No flaking, colors remain in place, with no ugly creasing. Can't think of any product line that delivers like IT, and believe me, I've tried SO many and wasted SO much $ over DECADES!!
Date published: 2018-05-07
Rated 5 out of 5 by from Really good product. I love the shadow colors and thought they look really pretty on and the colors were very versatile. The brush is great, I was skeptical of a brush that was 4 different brushes in one but they did a really good job with it.
Date published: 2018-05-06
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