Rated 3.4 out of 5 by 14
Rated 5 out of 5 by Wenawen Worth it!
I have tried every mascara on the planet. I always have the flaking and raccoon eyes at the end of the day. I found a mascara in Clinique that I like but you could hardly see my lashes. I have been using Superhero for a few months and have been amazed at the condition of my lashes! They are thicker and more filled in. This mascara give me lashes that are dark and lush. You can tell that I have lashes!
Now for the downside: This mascara takes forever to dry. The solution is to simply use the hairdryer on my face for about 30 seconds. Superhero is NOT waterproof. I just use a waterproof mascara over it to help hold it. Please make this in waterproof. Your eyeliners and brow pencils are waterproof, why not your mascara?
I still recommend this mascara.
Rated 1 out of 5 by GreatDaneMom Worst Raccoon Eyes Ever!
I gave this mascara a chance before reviewing. I'm on my third tube and am cancelling my autodelivery. I started using in cold weather and the beginning of the first tube was fine. Great length and volume. As the first tube started to dry, the mascara clumped terribly and the tube itself was covered in mascara around the edge of the tube where the product clumped and came out as I closed it. I had to use a tissue to clean the outside of the tube every time or I got mascara all over my hands. As the weather outside warmed up I discovered that this mascara totally melts in the heat and I have the worst raccoon eyes ever. I realize it is not waterproof, but it has to have some degree of "sweatproofability" in order to be at all effective. Sorry, Superhero. Back to the changing booth for you!
Rated 3 out of 5 by Number775 Nice, but would have preferred dark brown.
I found this mascara easy to apply, and it tended to "stay put" until I removed it. Why is such a fine product only available in black? As a senior, I need to use a more subtle approach with make-up. Black is way too much for me. Even as a young woman (a brunette), I used dark brown mascara. Black is fine for TV or stage personalities, but for the rest of us, unless we have very dark hair and/or darker complexions, brown is better.
Rated 5 out of 5 by md3 My Favorite
I have short, fine, and blonde lashes, so I am in constant search of a mascara that will defy the nature of my lashes. This mascara does that. I also like multi-tasking products. Superhero gives me curled lashes without needing to use a lash curler. No smudging. Great length. One does need to be careful to wipe off extra product from the brush so that lashes stay separated and clump free. After practicing the application, I am now able to get beautiful fluttery lashes!
Rated 1 out of 5 by Coleconut Disappointed !
I wanted to love this! The demo on tv seemed amazing. I read the other reviews first but, thought I would give it try anyway .... It is clumpy ... Little tiny balls fall all over my face all day long. It makes my lashes long ; yes and voluminous; yes however they are crunchy and I can feel how heavy they are. I have to look in the mirror all day to wipe the black snow from my face. I keep using it one or twice a week thinking maybe something will change. As well, I am a contact lens wearer and due to all the back flakes and clumps that falls off my lashes, this is not for contact people . it goes in my eyes. I'm not giving up on IT I will continue to try for that percent mascara ! Jamie ... I'm still looking ... Help !
Rated 1 out of 5 by Sweetbird Flakes and Clumps
The first few times I applied this mascara I was impressed - easy to apply, good coverage with one application - but in a very short time, what I applied was mostly clumps and the brush does not handle the job of thinning them out. It also dries out very quickly and starts to flake when I try to smooth out the clumps. I cancelled my auto delivery and will send these back if I still can. They say they spend years in development before launching a new product but they didn't spend long enough on this one!
Rated 1 out of 5 by Jacqui3 Very Disappointed
I like a lot of It Cosmetics products, but this mascara really let me down. I bought it as a TSV so I received two mascaras and each of them flake, and are clumpy; everything that Jaime (who I do really like) said it wouldn't do, it did. Also, they dried out quicker than other brands I have used. As others have stated, I too had high hopes but I cancelled my auto-delivery and am still on the quest for a perfect mascara!
Rated 5 out of 5 by Feldspar I love this mascara
What a great purchase! I found out about this just as I happened to need new mascara. I adore IT products, but I've never been crazy about IT mascaras. This sounds too good to be true, however, it's all it claims to be (for my lashes). The brush is the perfect size. It's easy to use and it creates a defined, fanned-out, long-lash look in 1-2 coats. I don't have any flaking or smudging with this mascara. It's a deep black, and it has a sort of "glossy" finish that looks smooth, not dry. This is my favorite new mascara!