IT Cosmetics Superhero Elastic StretchVolume Mascara

IT Cosmetics Superhero Elastic StretchVolume Mascara
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What is it: Transform your lashes in just one coat with Superhero Elastic Stretch Volumizing Mascara from IT Cosmetics. The Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening, and conditioning super black cape of power and color, for your longest and most defined lashes. Superhero peptides and proteins, biotin, lash-enhancing polymers, and collagen take your lashes to new heights. You do it all--now your mascara does, too!

Who is it for: Anyone who wants the look of longer, fuller, more defined-looking lashes in one coat. Anyone looking for a mascara that does it all--just like you do!

Why is it different: Formulated to give you super volume, super length, and super elastic stretch, Superhero Elastic Stretch Volumizing Mascara will take your lashes to new heights. The Lash-Changing Power Brush has bristles cut at all different lengths to make sure no lash is left behind, no matter its length. This innovative brush wraps each individual lash from root to tip, treating your lashes with an infusion of collagen, hydrolyzed keratin, proteins, peptides and polymers. It transforms your lashes with a super black cape of power and color for longer and more defined lashes.

How do I use it: Starting at the base of your lashes, wiggle the Lash Changing Power Brush and sweep Superhero Elastic Stretch Mascara up and through to the tips, coating each lash. Apply additional coats for more dramatic results.

From IT Cosmetics(R).


  • 0.3-fl oz Superhero Elastic Stretch Volumizing Mascara in Super Black
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 3.2 out of 5 by 19 reviewers.
Rated 1 out of 5 by Super-Clumpy I wanted to love this mascara, but so much comes out on the wand that it's just a mess. I've tried scraping off the excess, but that's just a mess too. Once I did apply, my lashes looked like gloppy spiders. I think I'll go back to Mally's mascara that I never had issues with. 01-14-17
Rated 2 out of 5 by clumpy I found it hard to believe anyone likes this. It's clumpy and doesn't last. 01-13-17
Rated 5 out of 5 by The best mascara ever I've tried DOZENS of mascaras. This is the best. I have long lashes with one sweep. Then outstanding lashes with the second sweep. Great staying power until I wash them away. I can't imagine how this product could be improved. Keep up the good work, Jamie! 12-31-16
Rated 4 out of 5 by Works well Love this mascara, even though it's a bit clumpy. I wish it came in a dark brown, though. I've got white hair, and the blackness of this is a bit harsh, I think. 11-18-16
Rated 1 out of 5 by Something Went Very Wrong With This One! This mascara needs to be recalled, seriously! The first application was fine, but now (after 3 uses), when I pull it out of the tube, the brush is so goopy and full of product that the bristles are all flattened out, in other words, it's not even a brush anymore. Not only that, when I put it back in the tube, a whole heap of product gathers around the opening of the tube and ends up all over the place, including my hands. 09-25-16
Rated 5 out of 5 by Worth it! I have tried every mascara on the planet. I always have the flaking and raccoon eyes at the end of the day. I found a mascara in Clinique that I like but you could hardly see my lashes. I have been using Superhero for a few months and have been amazed at the condition of my lashes! They are thicker and more filled in. This mascara give me lashes that are dark and lush. You can tell that I have lashes! Now for the downside: This mascara takes forever to dry. The solution is to simply use the hairdryer on my face for about 30 seconds. Superhero is NOT waterproof. I just use a waterproof mascara over it to help hold it. Please make this in waterproof. Your eyeliners and brow pencils are waterproof, why not your mascara? I still recommend this mascara. 07-22-16
Rated 1 out of 5 by Worst Raccoon Eyes Ever! I gave this mascara a chance before reviewing. I'm on my third tube and am cancelling my autodelivery. I started using in cold weather and the beginning of the first tube was fine. Great length and volume. As the first tube started to dry, the mascara clumped terribly and the tube itself was covered in mascara around the edge of the tube where the product clumped and came out as I closed it. I had to use a tissue to clean the outside of the tube every time or I got mascara all over my hands. As the weather outside warmed up I discovered that this mascara totally melts in the heat and I have the worst raccoon eyes ever. I realize it is not waterproof, but it has to have some degree of "sweatproofability" in order to be at all effective. Sorry, Superhero. Back to the changing booth for you! 06-25-16
Rated 3 out of 5 by Nice, but would have preferred dark brown. I found this mascara easy to apply, and it tended to "stay put" until I removed it. Why is such a fine product only available in black? As a senior, I need to use a more subtle approach with make-up. Black is way too much for me. Even as a young woman (a brunette), I used dark brown mascara. Black is fine for TV or stage personalities, but for the rest of us, unless we have very dark hair and/or darker complexions, brown is better. 06-23-16
  • 2017-01-17 T06:02:47.447-06:00
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