IT Cosmetics Superhero Elastic StretchVolume Mascara

IT Cosmetics Superhero Elastic StretchVolume Mascara
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What is it: Transform your lashes in just one coat with Superhero Elastic Stretch Volumizing Mascara from IT Cosmetics. The Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening, and conditioning super black cape of power and color, for your longest and most defined lashes. Superhero peptides and proteins, biotin, lash-enhancing polymers, and collagen take your lashes to new heights. You do it all--now your mascara does, too!

Who is it for: Anyone who wants the look of longer, fuller, more defined-looking lashes in one coat. Anyone looking for a mascara that does it all--just like you do!

Why is it different: Formulated to give you super volume, super length, and super elastic stretch, Superhero Elastic Stretch Volumizing Mascara will take your lashes to new heights. The Lash-Changing Power Brush has bristles cut at all different lengths to make sure no lash is left behind, no matter its length. This innovative brush wraps each individual lash from root to tip, treating your lashes with an infusion of collagen, hydrolyzed keratin, proteins, peptides and polymers. It transforms your lashes with a super black cape of power and color for longer and more defined lashes.

How do I use it: Starting at the base of your lashes, wiggle the Lash Changing Power Brush and sweep Superhero Elastic Stretch Mascara up and through to the tips, coating each lash. Apply additional coats for more dramatic results.

From IT Cosmetics(R).


  • 0.3-fl oz Superhero Elastic Stretch Volumizing Mascara in Super Black
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 3.3 out of 5 by 15 reviewers.
Rated 1 out of 5 by Something Went Very Wrong With This One! This mascara needs to be recalled, seriously! The first application was fine, but now (after 3 uses), when I pull it out of the tube, the brush is so goopy and full of product that the bristles are all flattened out, in other words, it's not even a brush anymore. Not only that, when I put it back in the tube, a whole heap of product gathers around the opening of the tube and ends up all over the place, including my hands. 09-25-16
Rated 5 out of 5 by Worth it! I have tried every mascara on the planet. I always have the flaking and raccoon eyes at the end of the day. I found a mascara in Clinique that I like but you could hardly see my lashes. I have been using Superhero for a few months and have been amazed at the condition of my lashes! They are thicker and more filled in. This mascara give me lashes that are dark and lush. You can tell that I have lashes! Now for the downside: This mascara takes forever to dry. The solution is to simply use the hairdryer on my face for about 30 seconds. Superhero is NOT waterproof. I just use a waterproof mascara over it to help hold it. Please make this in waterproof. Your eyeliners and brow pencils are waterproof, why not your mascara? I still recommend this mascara. 07-22-16
Rated 1 out of 5 by Worst Raccoon Eyes Ever! I gave this mascara a chance before reviewing. I'm on my third tube and am cancelling my autodelivery. I started using in cold weather and the beginning of the first tube was fine. Great length and volume. As the first tube started to dry, the mascara clumped terribly and the tube itself was covered in mascara around the edge of the tube where the product clumped and came out as I closed it. I had to use a tissue to clean the outside of the tube every time or I got mascara all over my hands. As the weather outside warmed up I discovered that this mascara totally melts in the heat and I have the worst raccoon eyes ever. I realize it is not waterproof, but it has to have some degree of "sweatproofability" in order to be at all effective. Sorry, Superhero. Back to the changing booth for you! 06-25-16
Rated 3 out of 5 by Nice, but would have preferred dark brown. I found this mascara easy to apply, and it tended to "stay put" until I removed it. Why is such a fine product only available in black? As a senior, I need to use a more subtle approach with make-up. Black is way too much for me. Even as a young woman (a brunette), I used dark brown mascara. Black is fine for TV or stage personalities, but for the rest of us, unless we have very dark hair and/or darker complexions, brown is better. 06-23-16
Rated 5 out of 5 by My Favorite I have short, fine, and blonde lashes, so I am in constant search of a mascara that will defy the nature of my lashes. This mascara does that. I also like multi-tasking products. Superhero gives me curled lashes without needing to use a lash curler. No smudging. Great length. One does need to be careful to wipe off extra product from the brush so that lashes stay separated and clump free. After practicing the application, I am now able to get beautiful fluttery lashes! 06-09-16
Rated 1 out of 5 by Disappointed ! I wanted to love this! The demo on tv seemed amazing. I read the other reviews first but, thought I would give it try anyway .... It is clumpy ... Little tiny balls fall all over my face all day long. It makes my lashes long ; yes and voluminous; yes however they are crunchy and I can feel how heavy they are. I have to look in the mirror all day to wipe the black snow from my face. I keep using it one or twice a week thinking maybe something will change. As well, I am a contact lens wearer and due to all the back flakes and clumps that falls off my lashes, this is not for contact people . it goes in my eyes. I'm not giving up on IT I will continue to try for that percent mascara ! Jamie ... I'm still looking ... Help ! 05-14-16
Rated 1 out of 5 by Flakes and Clumps The first few times I applied this mascara I was impressed - easy to apply, good coverage with one application - but in a very short time, what I applied was mostly clumps and the brush does not handle the job of thinning them out. It also dries out very quickly and starts to flake when I try to smooth out the clumps. I cancelled my auto delivery and will send these back if I still can. They say they spend years in development before launching a new product but they didn't spend long enough on this one! 04-24-16
Rated 1 out of 5 by Very Disappointed I like a lot of It Cosmetics products, but this mascara really let me down. I bought it as a TSV so I received two mascaras and each of them flake, and are clumpy; everything that Jaime (who I do really like) said it wouldn't do, it did. Also, they dried out quicker than other brands I have used. As others have stated, I too had high hopes but I cancelled my auto-delivery and am still on the quest for a perfect mascara! 04-06-16
  • 2016-10-30 T08:31:18.848-05:00
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