IT Cosmetics Superhero Elastic StretchVolume Mascara

IT Cosmetics Superhero Elastic StretchVolume Mascara
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What is it: Transform your lashes in just one coat with Superhero Elastic Stretch Volumizing Mascara from IT Cosmetics. The Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening, and conditioning super black cape of power and color, for your longest and most defined lashes. Superhero peptides and proteins, biotin, lash-enhancing polymers, and collagen take your lashes to new heights. You do it all--now your mascara does, too!

Who is it for: Anyone who wants the look of longer, fuller, more defined-looking lashes in one coat. Anyone looking for a mascara that does it all--just like you do!

Why is it different: Formulated to give you super volume, super length, and super elastic stretch, Superhero Elastic Stretch Volumizing Mascara will take your lashes to new heights. The Lash-Changing Power Brush has bristles cut at all different lengths to make sure no lash is left behind, no matter its length. This innovative brush wraps each individual lash from root to tip, treating your lashes with an infusion of collagen, hydrolyzed keratin, proteins, peptides and polymers. It transforms your lashes with a super black cape of power and color for longer and more defined lashes.

How do I use it: Starting at the base of your lashes, wiggle the Lash Changing Power Brush and sweep Superhero Elastic Stretch Mascara up and through to the tips, coating each lash. Apply additional coats for more dramatic results.

From IT Cosmetics(R).


  • 0.3-fl oz Superhero Elastic Stretch Volumizing Mascara in Super Black
  • Imported

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Reviews & Community QA

IT Cosmetics Superhero Elastic StretchVolume Mascara is rated 3.1 out of 5 by 25.
Rated 5 out of 5 by from Best Lashes! This mascara is wonderful. I do not have long or thick eyelashes but when I use this mascara, I do! I don't even have to use an eyelash curler. I will definitely buy this mascara again.
Date published: 2017-03-26
Rated 5 out of 5 by from Truly The BEST Mascara Ever! Love this mascara. I have very short, straight and sparse eyelashes. I've tried every brand of mascara and, truly, IT's Superhero Mascara is the absolute best ever! The only problem is that after a few uses, a lot of mascara is wasted as it comes out of the top when the lid is twisted back on. Such a major waste of the product!!! IT really needs to relook this container and reinvent it while keeping the product and brush the exact same as it is.
Date published: 2017-03-22
Rated 1 out of 5 by from Too clumpy I don't really like this mascara. I don't understand the good ratings. It is far too clumpy. I prefer Hello Lashes or Tightline.
Date published: 2017-03-17
Rated 1 out of 5 by from Superheros are fictional and so Are the claims about this mascara. Came out of tube dry, but the brush is designed well. Smears but will not come off without soap, yet not waterproof. Just weird. Really if you are not under 30 I suggest you buy Latisse and use it instead of spending 30.00 a month on mascara that just doesn't work. That's my plan going forward.
Date published: 2017-02-16
Rated 2 out of 5 by from Ugh so many clumps I love IT products, especially their foundation/concealor products, so I was super excited to try this mascara as I generally read good review. But to my disappointment, and much like a past reviewer stated, it's impossible not to pick up too much product on the wand. I actually sought out reviews to read because I thought maybe my tube was defective and missing that piece which is commonly found in the neck of the tube of mascaras that prevents big globs of the product from clumping to the wand. But another reviewer had the exact same thought, so I know it's not just my tube. I do have to say that it does look a little less clumpy once dried, but still too clumpy for me.
Date published: 2017-02-08
Rated 3 out of 5 by from Dont Waste Your Money As usual.i am dissatisfied with yet another mascara .This one gives good length but that's about it .Very clumpy looks like I have spider lashes.im going back to my Almay mascara .And pay $8 .This is nothing special at all .
Date published: 2017-01-27
Rated 1 out of 5 by from Super-Clumpy I wanted to love this mascara, but so much comes out on the wand that it's just a mess. I've tried scraping off the excess, but that's just a mess too. Once I did apply, my lashes looked like gloppy spiders. I think I'll go back to Mally's mascara that I never had issues with.
Date published: 2017-01-14
Rated 2 out of 5 by from clumpy I found it hard to believe anyone likes this. It's clumpy and doesn't last.
Date published: 2017-01-13
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