IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

Because QVC's special offers are only available for a limited time, previously recorded videos may contain pricing, exclusivity claims or promotional offers that have expired.

product thumbnail

Delivery Options:
What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 4.3 out of 5 by 267 reviewers.
Rated 3 out of 5 by Great Serum But Pricey This stuff is great! Best thing I ever put on my face. The problem that it costs too much to continue using. It costs over fifty dollars once shipping and tax are paid and for someone using it every day it would not even last a month. I would rate this much higher if the bottle were 2 ounces. The only way I would repurchase this item is if it's in a value set or if it were on sale for 25% off. 01-16-17
Rated 5 out of 5 by Best Primer On The Market Hands down best primer on the market. Makeup glides on after using this primer. Great smell, I will never purchase any primer other than this one. 01-15-17
Rated 1 out of 5 by Overpriced The results were no better than the local drug store products which cost much less. 12-27-16
Rated 5 out of 5 by Holy cow! I started noticing lines around my eyes and on my forehead and ignored them for the large part hoping they would not get any worse. I use IT Cosmetics foundation and really like it so I thought I would try the No 50 serum. Based on reviews it sounded promising. After the first couple days, I thought okay, its nice, melts into my skin, but I still had the fine lines around my eyes and on my forehead. I kept on using it not really looking for results any more. Near the 2 week mark, I picked up my hand mirror to put on my eyeliner and I had accidentally peered into it with the magnified side and was shocked. Where are the lines around my eyes? I flipped the mirror over to the regular side and got really close...no lines. My forehead lines are almost gone too. I'm in my early 40's and take relatively good care of my skin (don't sleep in my makeup and moisturize daily) but this is now part of my skin care routine. Very pleased. 12-22-16
Rated 5 out of 5 by Awesome I love this serum. It is the best I have come across. I like the scent...it is soft and not over powering. I wish it came in a larger size. I am a It Cosmetics girl. I love their products. Not sure why QVC doesn't give free shipping for this serum since other websites sell this same item and give free shipping (same price for the item.) 12-18-16
Rated 5 out of 5 by Makes a difference! I am new to IT cosmetics and ordered the holiday makeup kit which has all the basics. A couple days later I ordered the primer and found it made a HUGE difference in the way my makeup applied and looked. I'm 51.The bottle is quite small, but I think it will last for a while. I'm going to need this stuff and have it on auto delivery! 11-21-16
Rated 4 out of 5 by Terrific I love this product. Makes my skin look and feel great. Having said that, the price is way to high for the small amount. I bought the specail that had 2 bottes. I will never buy the singe bottle at this size or price. The only reason it s a 4 is becaue of the price. 11-08-16
Rated 4 out of 5 by Love this, but ohhh the price ouch As with the others, i love this one, it is the best i have ever used bar none - the price though, for the size of the bottle, a little too steep right now. Hope that will change somehow. Until then, i cannot justify reordering. Too bad for me.... 10-05-16
  • 2017-01-21 T13:54:27.845-06:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_267, tr_267
  • loc_en_US, sid_A231717, prod, sort_default
MORE REVIEWS>> 2 3 4 5 ... 34

Let's Stay in Touch

* *You're signing up to receive QVC promotional email.
Connect with Us

The scoop on everything Q, from helpful tips to interesting tidbits, questions, answers, and more.

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites, nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

© 1995–2017 QVC, Inc. All rights reserved. Trademark Notice

Desktop View Mobile View