A231717

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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$48.00

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Description
What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).

Includes:

  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 353.
Rated 5 out of 5 by from Love this I know it's a bit pricey, at least for me! BUT I notice a big difference in my skin, also love the smell! A small amount goes a long way with this product. My skin is normal to dry....I use my normal moisturizer then when that dries I put this on, smooths and evens out my skin...I took a chance purchasing, glad I did.
Date published: 2017-04-06
Rated 4 out of 5 by from Great product! I love this stuff! Had my makeup done by the IT rep at Ulta. She used this on me and I noticed an immediate flawless finish! I came home and ordered it from the Q. The only reason why I'm not giving it 5 stars is because you need more then a few drops to do your whole face and neck. I use 2 pumps. At this rate, the bottle will be gone in less then a month and it's not cheap! Tonight they offered it in a bonus size. I ordered it immediately. May actually order again to stock up!
Date published: 2017-04-02
Rated 1 out of 5 by from NOT 1 OZ NOT EVEN .05 OZ!! What a joke this was not even a .05 oz in a 1 oz bottle!! I am a huge It Cosmetics girl I have everything they make and love it all! But I am so mad about this how could they even charge $10.00 let alone 55.00 are you kidding me! I am not kidding me and my daughter used this 3 times each and it was gone! The dropper is useless and the pump only gets part of the product out we had to put a Q-Tip in the bottle to get more product out! Sent back and beyond disappointed with IT Cosmetics!!
Date published: 2017-03-25
Rated 4 out of 5 by from Love, But..... Love this product, but boy is it expensive for such a small size. Please supersize it For a good price! I want to keep using it.
Date published: 2017-03-21
Rated 3 out of 5 by from Pump broke on second use The pump for this broke on 2nd use. I have not tried the dropper yet, but will. The Serum has a nice citrus scent and feels nice applied, but will use a lot to cover your face (not as advertised that a small drop will cover face, neck, chest.) I will try it with the dropper, but the pump seems more easily used. It is a small bottle for the price, and would be nice if it was a better value.
Date published: 2017-03-17
Rated 5 out of 5 by from Love it! Love it! just tried it today and my make-up and face looks flawless....
Date published: 2017-03-07
Rated 5 out of 5 by from Best Primer I have been an IT girl for 3 years. I am 44 and so far this has been hands down the very best and easiest makeup line. I can do my face in 5 minutes and look natural and glowing. This is hands down the very best primer as it is a serum and primer in one. That being said, yes it is expensive. You do not need to use much product to get the desired effect though. A bottle can last 2 months but for me, I just love the use and feel of my skin I am guilty of over use. I'm sure we can all relate. I would love to see a larger size and more affordable price.
Date published: 2017-03-04
Rated 5 out of 5 by from Love it I received a sample in one of my orders and I am happy to say that I love this product. I have very dry skin and usually my foundation and concealer are patchy and cakey. I tried this product.and my face is very smooth and bright. I have to get my.hands on this product. I'm thinking about it now because of the reviews I'm reading about the packaging are not great. But definitely I would buy this product. Please.consider changing the packaging and everyone is happy
Date published: 2017-03-01
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