IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

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Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 381.
Rated 1 out of 5 by from serum Wow, popped open my brand new bottle of serum. Lovely citrusy smell. But its a brand new bottle and the manufacturers placed little over half of the serum in it. "HALF!!" I'm so disappointed because I waffled about the idea of returning it because of the costs, $49 was a lot for me, but I didn't now after opening it the first time I find that I don't even see a filled container I wish I never purchased it, I will never purchase it again. four stars for product 1 star for packaging content
Date published: 2018-03-04
Rated 3 out of 5 by from Very disappointing packaging I love this product but the packaging is horrible. This is the second bottle I have received where the pump and eye dropper do not work. Very disappointing. This will probably be the last time I order it because I cannot use the product as it was meant to be used because of the defective pump and eye dropper. Cannot recommend this product due to the defective pump and eye dropper.
Date published: 2018-03-01
Rated 5 out of 5 by from Best primer ever Makeup just glides on. My skin is softer and healthy using it products.
Date published: 2018-01-21
Rated 2 out of 5 by from Can’t afford Great product but only one ounce for this price is ridiculously high for your middle class buyers. The product doesn’t last I’m better off just getting Botox after the cost. One ounce only last 3 weeks do the math. I could get Botox for 250-300$ that last for 3 months. Your going to loose customers fast. Sad what a great product but middle class can’t aford it.
Date published: 2018-01-20
Rated 5 out of 5 by from This one is a must I have been using this primer for a couple of years now. Ever since Ulta near my house start carrying them. Sometime a girl needs instant gratification and what better than to just drive to the nearest beauty supply store like Ulta and get it. I'll order from QVC when they have a good deal on it. Now the price is the same as from the nearest store and minus the shipping fee.
Date published: 2017-11-30
Rated 5 out of 5 by from IT Does It Again!!!!!!!!! I love this product it makes my skin look radiant.When I forget to use it ,I notice immediately.Try it you will love it
Date published: 2017-10-06
Rated 5 out of 5 by from Love the Serum This is wonderful! Great product! I've seen drastic improvement since using this and would recommend it to everyone.
Date published: 2017-09-21
Rated 5 out of 5 by from Philosophy Rocks! I am soon 52 and have had some serious life challenges and health issues over the last 15-20 years and put on a lot of weight. In that time I just did not take care of myself much less my skin and makeup. Over the past 18 mo I dropped about 60# and have been taking care of myself again. So I researched makeup brands and went with IT and I am SO much an IT girl now! I just love it! This product is great! I love everything I have from IT but if you need an awesome primer, this is super! It is spendy but you don't need a lot. You sure do notice how much better your makeup goes on. I do not use it everyday nor do I wear makeup everyday so it lasts me a long time and I have it on A/D so I can hold off on shipments. On my no makeup days I use Bye Bye Lines before Confidence in a Cream. Otherwise put this on after your moisturizer just prior to your makeup. I LOVE IT!! BTW... Hubby says I now look 20 years younger!
Date published: 2017-09-07
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