IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

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Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 371.
Rated 1 out of 5 by from Smells very nice & that's all Worst bottle ever. Very expensive, can't get all the product out, not even with a q-tip. I am cancelling. All it really does is smell nice.
Date published: 2017-08-10
Rated 2 out of 5 by from Product did not last 3 months I received the No.50 serum and used the pump to dispense the serum. It not blend well into my skin. I liked the consistency and smell of the serum. The bottle was almost empty after only 3 weeks. I have used other cosmetics which I typically apply sparingly and know not to over apply. I am disappointed in this product and am returning for a refund.
Date published: 2017-08-06
Rated 1 out of 5 by from Not as advertised I usually love It Cosmetics products. I own brushes, makeup, and moisturizer by this company and never had a complaint until now. I don't know what's in this stuff but it broke my face out each time I used it. I only tried it 3 times before I called it quits. Not only did I get pimples but it also didn't cover any of the fine lines under my eyes and around my mouth. I'm 33 with just a few lines here and there but it accentuated them and brought out others I never noticed before. It was also a thicker formula that doesn't spread well either. I do use a moisturizer first before primer no matter what primer I use. The only thing I like about this stuff was the smell it has a creamsicle smell very fruity.
Date published: 2017-08-03
Rated 5 out of 5 by from Best Primer Love this primer. Makes my skin smooth and moisturizing. I use IT Confidence in a Cream foundation and it glides over evenly, looks beautiful. I use only IT products, my favorite brand, fantastic products. I am 67 and I will never change to another brand.
Date published: 2017-07-26
Rated 2 out of 5 by from Bad smell I have to agree that half way through the bottle this product has started to smell bad. I love IT cosmetics but am a little hesitant to buy this again. Why is there such a bad smell? Makes me think the shelf life is very limited?
Date published: 2017-07-25
Rated 1 out of 5 by from Product went bad fast I am not even though 1/2 my bottle and the product started to smell bad. I am trying to see if I can still return it even though it has been over a month. I should have open it right away. Very disappointed as it is not a cheap product. I really like IT cosmetics and have purchased many products from their line. Maybe Quality control of this specific primer need to be increase.
Date published: 2017-06-17
Rated 4 out of 5 by from Good product I've purchased this product many times over the past umpteen years and notice that the product is developing an odd smell when the primer bottle is about half-way empty. And I use it every day so it is not sitting around. Has anyone else noticed this?
Date published: 2017-06-15
Rated 5 out of 5 by from Wonder Primer This is by far one of the best makeup primers I have ever used. Your skin is so soft and your makeup goes on effortless.
Date published: 2017-06-15
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