IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

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Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 366.
Rated 1 out of 5 by from Product went bad fast I am not even though 1/2 my bottle and the product started to smell bad. I am trying to see if I can still return it even though it has been over a month. I should have open it right away. Very disappointed as it is not a cheap product. I really like IT cosmetics and have purchased many products from their line. Maybe Quality control of this specific primer need to be increase.
Date published: 2017-06-17
Rated 4 out of 5 by from Good product I've purchased this product many times over the past umpteen years and notice that the product is developing an odd smell when the primer bottle is about half-way empty. And I use it every day so it is not sitting around. Has anyone else noticed this?
Date published: 2017-06-15
Rated 5 out of 5 by from Wonder Primer This is by far one of the best makeup primers I have ever used. Your skin is so soft and your makeup goes on effortless.
Date published: 2017-06-15
Rated 5 out of 5 by from wonderful primer i have tried many primers. this one though makes my skin the smoothest and holds make up on with great even application if even powders. going on auto delivery!
Date published: 2017-06-10
Rated 4 out of 5 by from Need larger size Excellent product as a foundation primer but there is not enough product to last 3 months thus 4 rather than 5 stars.
Date published: 2017-05-31
Rated 5 out of 5 by from Highly Recommend I had heard that using a primer would improve the look of my foundation and makeup and help to make it last longer. I decided I would give the primer from IT Cosmetics a try and I am so happy I did. It truly gives your skin an amazing soft & smooth feel. My makeup does go on much smoother, stays in place and looks fresh so much longer. This is a product I highly recommend.
Date published: 2017-05-21
Rated 1 out of 5 by from Primie61 This is not worth the money. Unfortunately, I will have to S&H to send back.
Date published: 2017-05-17
Rated 5 out of 5 by from very nice I really like this primer, very smooth and not sticky at all. glad I was watching QVC for this one.
Date published: 2017-05-16
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