IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

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Reviews & Community QA

Rated 4.3 out of 5 by 260 reviewers.
Rated 4 out of 5 by Love this, but ohhh the price ouch As with the others, i love this one, it is the best i have ever used bar none - the price though, for the size of the bottle, a little too steep right now. Hope that will change somehow. Until then, i cannot justify reordering. Too bad for me.... 10-05-16
Rated 5 out of 5 by Beautiful! Expensive! I bought the 2 bottle special so to speak. This is a primer that does what it says. Wish it was a less expensive. With that said, my make up never looked better and it stays put all day. 10-02-16
Rated 5 out of 5 by Love It! Wonderful primer! A little goes a long way but please make a supersize!!! 09-17-16
Rated 3 out of 5 by Great Product But.... Please please please give us more product for what we are paying for..way too pricey for size of bottle!!! 09-12-16
Rated 5 out of 5 by Great Product, Not Enough Of It! Love this product. I have noticed a huge difference after my make-up is applied....smoother, long-lasting. I do wish there was more product for the price. I am already running out! I would only recommend to a rich friend! :) 08-02-16
Rated 5 out of 5 by Love this! Finally an awesome primer I used this everyday with or without make up. On days that I don't wear make up this makes my face look totally flawless. On days that I do wear make up, my make up goes on beautifully. It doesn't feel sticky or like its coming off when applying make up. It feels great going on and you can just feel how beautiful your face look. Please don't stop making this Jamie! Total IT GIRL! 06-25-16
Rated 5 out of 5 by Love It! While I do love this product, along with many others, the price is too high. I also love the scent! Great serum, no improvement needed there. A super size for the same prin ce would be great !!! 06-19-16
Rated 4 out of 5 by Soft and Silky Skin - A Winner I consider myself an IT GIRL! This product definitely left my skin feeling silky. I gave it only 4 stars because I didn't see any other improvement in my skin other than minimal dryness. Perhaps that is because all of the other IT Cosmetics I use. 06-13-16
  • 2016-10-24 T08:46:40.411-05:00
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