IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

Because QVC's special offers are only available for a limited time, previously recorded videos may contain pricing, exclusivity claims or promotional offers that have expired.

product thumbnail

or 4 Easy Pays of $12.00

+ S&H and tax Good until March 23, 2017 6:59 p.m. ET

Delivery Options:
What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 349.
Rated 3 out of 5 by from Pump broke on second use The pump for this broke on 2nd use. I have not tried the dropper yet, but will. The Serum has a nice citrus scent and feels nice applied, but will use a lot to cover your face (not as advertised that a small drop will cover face, neck, chest.) I will try it with the dropper, but the pump seems more easily used. It is a small bottle for the price, and would be nice if it was a better value.
Date published: 2017-03-17
Rated 5 out of 5 by from Love it! Love it! just tried it today and my make-up and face looks flawless....
Date published: 2017-03-07
Rated 5 out of 5 by from Best Primer I have been an IT girl for 3 years. I am 44 and so far this has been hands down the very best and easiest makeup line. I can do my face in 5 minutes and look natural and glowing. This is hands down the very best primer as it is a serum and primer in one. That being said, yes it is expensive. You do not need to use much product to get the desired effect though. A bottle can last 2 months but for me, I just love the use and feel of my skin I am guilty of over use. I'm sure we can all relate. I would love to see a larger size and more affordable price.
Date published: 2017-03-04
Rated 5 out of 5 by from Love it I received a sample in one of my orders and I am happy to say that I love this product. I have very dry skin and usually my foundation and concealer are patchy and cakey. I tried this product.and my face is very smooth and bright. I have to get my.hands on this product. I'm thinking about it now because of the reviews I'm reading about the packaging are not great. But definitely I would buy this product. Please.consider changing the packaging and everyone is happy
Date published: 2017-03-01
Rated 1 out of 5 by from flaky skin I kept trying this Primer over and over while changing my routine before I applied it. Too no avail, my make up always appeared flaky.
Date published: 2017-02-19
Rated 5 out of 5 by from Lightweight and Love It!!! Just got this order but I already had a bottle from an earlier order that included this primer. I've noticed that my make up goes on smoother and looks even.
Date published: 2017-02-12
Rated 5 out of 5 by from Love This Primer I use this primer everyday under my IT celebration foundation and I love it. It goes on easy and makes my face smooth and hydrated. Please make a bigger size and also it would be nice to see this as a today's special value sometimes. Thanks for creating such a great product!
Date published: 2017-01-25
Rated 3 out of 5 by from Great Serum But Pricey This stuff is great! Best thing I ever put on my face. The problem that it costs too much to continue using. It costs over fifty dollars once shipping and tax are paid and for someone using it every day it would not even last a month. I would rate this much higher if the bottle were 2 ounces. The only way I would repurchase this item is if it's in a value set or if it were on sale for 25% off.
Date published: 2017-01-17
  • y_2017, m_3, d_21, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_349
  • loc_, sid_A231717, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc

Let's Stay in Touch

* *You're signing up to receive QVC promotional email.
Connect with Us

The scoop on everything Q, from helpful tips to interesting tidbits, questions, answers, and more.

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites, nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

© 1995–2017 QVC, Inc. All rights reserved. Trademark Notice

Desktop View Mobile View