IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).


  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

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Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 388.
Rated 5 out of 5 by from My go to primer I have tried to switch primers to one less expensive but came back to IT primer. Whatever is in it seems to make my skin look better and makeup also. It's pricey but I just bite the bullet.
Date published: 2018-06-03
Rated 1 out of 5 by from Very wasteful.... Although I liked the serum the delivery system is terrible. With the price point being what it is of course I want every drop. Pump and dropper.... you can't get all of the serum out and so much is wasted. I won't be buying it again. Tubes are so much better.
Date published: 2018-05-28
Rated 3 out of 5 by from Not worth the price I used this daily till I ran out. It felt nice to the touch on my skin, but I didn't notice a difference in the condition on my skin to warrant the price or a reorder. My makeup did go on better, but I can buy another primer for less than $50 to get that job done. I didn't see any change in fine lines when putting this on before my foundation.
Date published: 2018-05-27
Rated 5 out of 5 by from Packaging Great product except for the bottle. The serum is not liquid enough to flow to the bottom of the bottle. When it is close to empty, it is very hard to get the last of it out. Might work better with a wider lid.
Date published: 2018-05-14
Rated 3 out of 5 by from Bad container I love the product but the bottle is bad news. I feel like I lose half the product in the bottle. I end up get it out with a q tip. Would be better in a tube like Laura Gellar's spackle.
Date published: 2018-05-02
Rated 2 out of 5 by from Not Overwhelmed I wanted so much to love this product I was very excited waiting for it to come in. It smells very nice it has a nice citrus smell. The price is $50 for a 1 ounce bottle. I really do not see that it does anything. I bought it specifically for the demonstration On QVC where they used the screen to show that the make up would not settle but would glide on top. My make up still settles into the small lines and into my pores it doesn't last long and moreover it makes my skin very oily during the day. I think I will be sending this product fact I'm very disappointed .
Date published: 2018-04-30
Rated 4 out of 5 by from I would order it again I do like this product, feel really nice on the skin.. I use it before my face cream and then before my foundation.. I would order this again
Date published: 2018-04-24
Rated 1 out of 5 by from serum Wow, popped open my brand new bottle of serum. Lovely citrusy smell. But its a brand new bottle and the manufacturers placed little over half of the serum in it. "HALF!!" I'm so disappointed because I waffled about the idea of returning it because of the costs, $49 was a lot for me, but I didn't now after opening it the first time I find that I don't even see a filled container I wish I never purchased it, I will never purchase it again. four stars for product 1 star for packaging content
Date published: 2018-03-04
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