A231717

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer

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$48.00

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Description
What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to hydrate your skin without the greasy feel.

No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.

From IT Cosmetics(R).

Includes:

  • 1-fl oz No. 50 Serum Anti-Aging Foundation Primer
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is rated 4.2 out of 5 by 376.
Rated 5 out of 5 by from IT Does It Again!!!!!!!!! I love this product it makes my skin look radiant.When I forget to use it ,I notice immediately.Try it you will love it
Date published: 2017-10-06
Rated 5 out of 5 by from Love the Serum This is wonderful! Great product! I've seen drastic improvement since using this and would recommend it to everyone.
Date published: 2017-09-21
Rated 5 out of 5 by from Philosophy Rocks! I am soon 52 and have had some serious life challenges and health issues over the last 15-20 years and put on a lot of weight. In that time I just did not take care of myself much less my skin and makeup. Over the past 18 mo I dropped about 60# and have been taking care of myself again. So I researched makeup brands and went with IT and I am SO much an IT girl now! I just love it! This product is great! I love everything I have from IT but if you need an awesome primer, this is super! It is spendy but you don't need a lot. You sure do notice how much better your makeup goes on. I do not use it everyday nor do I wear makeup everyday so it lasts me a long time and I have it on A/D so I can hold off on shipments. On my no makeup days I use Bye Bye Lines before Confidence in a Cream. Otherwise put this on after your moisturizer just prior to your makeup. I LOVE IT!! BTW... Hubby says I now look 20 years younger!
Date published: 2017-09-07
Rated 1 out of 5 by from This primer is a huge bust Unfortunately it's a bust, especially at this price point. Poor quality. I used the primer with an IT foundation and it literally walked all over my face in patches. It' split the makeup in patches!! I then thought well, it should work with an IT foundation, but let me try another. I tried 5, split them all in large patches on my face, I looked like a puzzle. Never seen anything like it. Do not purchase.
Date published: 2017-09-07
Rated 5 out of 5 by from Love this Primer I've tried them all, and this primer works best for me. It is excellent and has such a fresh scent.plus sunscreen. I use this after moisturizer and before Celebration Illumination Foundation, and my makeup stays fresh all day. It is enriched with ingredients good for the skin that it can be used alone as moisturizer. This is an awesome product. Makes foundation, any brand - not just IT - apply smoother and stay longer. My only complaint is that the size bottle is so small that it doesn't last long. EZ pay and auto-delivery sure help.me keep it in stock. I always have a spare on hand. Wish they would make this in a super size for those of us who use it everyday and never want to be without! .
Date published: 2017-09-01
Rated 1 out of 5 by from Smells very nice & that's all Worst bottle ever. Very expensive, can't get all the product out, not even with a q-tip. I am cancelling. All it really does is smell nice.
Date published: 2017-08-10
Rated 2 out of 5 by from Product did not last 3 months I received the No.50 serum and used the pump to dispense the serum. It not blend well into my skin. I liked the consistency and smell of the serum. The bottle was almost empty after only 3 weeks. I have used other cosmetics which I typically apply sparingly and know not to over apply. I am disappointed in this product and am returning for a refund.
Date published: 2017-08-06
Rated 1 out of 5 by from Not as advertised I usually love It Cosmetics products. I own brushes, makeup, and moisturizer by this company and never had a complaint until now. I don't know what's in this stuff but it broke my face out each time I used it. I only tried it 3 times before I called it quits. Not only did I get pimples but it also didn't cover any of the fine lines under my eyes and around my mouth. I'm 33 with just a few lines here and there but it accentuated them and brought out others I never noticed before. It was also a thicker formula that doesn't spread well either. I do use a moisturizer first before primer no matter what primer I use. The only thing I like about this stuff was the smell it has a creamsicle smell very fruity.
Date published: 2017-08-03
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