IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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If Sold Separately: $66.00

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 4.6 out of 5 by 575 reviewers.
Rated 5 out of 5 by Love It! Easy to use. Colors work well. No shimmery colors. the brush is great, I use one end to apply shadow as a liner. 10-18-16
Rated 5 out of 5 by Beautiful Palette This palette is gorgeous! I am loving It cosmetics, I have recently turned 50 and this palette is matte which is exactly what I need.. the colors are very pigment and glide on like silk.. a lot of palette only have a few colors that I like but I love all the colors in this one.. I have two Lorac palettes and I don't use all of them because of the shimmer some colors have in them.. will be giving those to my daughter 10-11-16
Rated 4 out of 5 by A Must Have Color Palette This palette is truly perfect. It has all the right shades for a soft or dramatic look. I have worn high end makeup for years, and this is excellent quality. The price is affordable, however I dropped a star off my rating because I can already tell that I'll go through the little squares of shadow quickly, and I wish there was a slot in the palette to store the double ended brush. That said, please keep this in stock because I will surely order more. 10-03-16
Rated 5 out of 5 by My blue eyes just got bluer! Love this entire palate. Makes my blue eyes bluer and smooths my eyelids and goes on like velvet. Blends perfectly and looks so natural but better. Just love it! 10-01-16
Rated 2 out of 5 by It is What It Is It's so sad that I don't love this palette. I don't really reach for it and most of the top row has no color payoff. If you don't use a primer - your work will disappear in the first half hour. If you don't tap off your brush, your cheeks will be covered in fall-out. If you try to blend more than 2 colors, the results will be muddy. The sparkly highlighter shimmer thingy just makes the colors look dusty. (Sigh) plus the case is a dust magnet and just ugly. I'm feeling pretty-diappointed that it didn't work out for me. 09-24-16
Rated 5 out of 5 by AAA+++ Beautiful Matte' finish! No shine! I am 52, and all these tones are a soft whisper of color!! Enjoy! 09-18-16
Rated 5 out of 5 by LOVE this collection This was one of my first IT purchases, and I love it. The colors are nice and soft and go on very well. They have been long lasting for me, and I look forward to purchasing additional collections. The brush is a nice quality. I anticipate purchasing some of these closer to Christmas as gifts for my daughters. 09-18-16
Rated 5 out of 5 by no glitter, no cheap talc The colors are really nice, especially that they don't have glitter and talc. It would be nice if you can give a demo of combining different colors on the different parts of the eye. 09-09-16
  • 2016-10-31 T08:11:23.040-05:00
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