IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 616.
Rated 1 out of 5 by from Not listing Country of Origin When I purchase a cosmetic I prefer to know where it was made, and just listing "imported" does not tell me country of origin. When I ordered this line it was not until I actually received it could I know from where the country of origin was. While this is may be a issue or not to others, I think that is something some would like to know.
Date published: 2018-05-19
Rated 1 out of 5 by from Color doesn’t last I really like the colors in this palette but unfortunately they didn’t last even an hour on my eyelids. I wish I would have returned them before it was too late.
Date published: 2018-05-19
Rated 5 out of 5 by from My go-to palette I'm a beauty junkie. I have many eyeshadows, from loose powder, to cream, to palettes that rainbows envy. THIS is my go-to. As a woman 'of a certain age', matte shadows are the best to flatter. Don't hesitate. Just buy this one. You'll have it for years. (I spray it periodically with alcohol to keep it fresh.)
Date published: 2018-05-04
Rated 1 out of 5 by from Didn't Like This Unfortunately, the only thing I liked about this purchase was how the colors look in the container itself. The eyeshadow was very difficult to put on because it would, for lack of better words. clump up and not spread evenly on my lids. I didn't care for the brush either. This product comes nowhere near the quality of Bare Minerals eye shadows, which I am definitely going back to.
Date published: 2018-04-29
Rated 1 out of 5 by from Not worth the price By the end of the work day it has already creased not worth the price
Date published: 2018-04-28
Rated 5 out of 5 by from Subtle Just what I was looking for in matte shadows. Fresh a clean looking... not over bearing what so ever!
Date published: 2018-04-27
Rated 5 out of 5 by from Granddaughter LOVED the Gift of "IT" Gave this lovely pallet of soft colors to my granddaughter for her 28th.birthday last week; She had just had a wisdom tooth removed and was in pain recouping from her dental appointment when I gave this to her. The adorable double headed brush was a plus. "IT" all brought a smile to HER pretty face and made MY day!
Date published: 2018-04-25
Rated 5 out of 5 by from Naturally Awesome Shadows !! I’ve been using these shadows over 2 years. I’m definitely happy with this product. The It Cosmetics brushes are so well made and stand the test of time. I’ve been using this brush 2+ yrs. with no wear in site. I don’t wear makeup everyday day, so this pallet is in pristine condition & I’m sure I will be using for a good long time to come. The shadows themselves are very pigmented and I don’t have to use much to get the desired effect. They go on beautifully, no tugging. The matte colors are perfect for my completion and so much better than what I was using before. Plus all the good stuff Jamie puts in there for us. I love these shadows and will never buy drug store brand again. Thank you Jamie for making me an It Girl.
Date published: 2018-04-15
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