IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.

product thumbnail

or 6 Easy Pays of $7.25

+ S&H and tax

What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.6 out of 5 by 608.
Rated 5 out of 5 by from Beautiful Palette I love these shades! They apply beautifully, never crease and have real staying power. I don't use eye shadow every day, but it's apparent that this product will last for quite some time.
Date published: 2018-03-11
Rated 5 out of 5 by from Beautiful Eyes I’m loving IT! and finding the right products for me is hard. I’m hooked on all the IT products I’ve ordered so far. I even went to my local store and picked up more. Thank you QVC for the great offers I can afford.
Date published: 2018-03-08
Rated 3 out of 5 by from Decline in quality This is a reorder for me, and the first thing I see is that they've replaced the soft flocked case with a hard, cheap plastic one, and it's a bit smaller. The colors do not seem to have the same intensity as before, either. It's OK, but not as good as it used to be.
Date published: 2018-02-28
Rated 5 out of 5 by from An all-time favorite palette! I don't think the word "reliable" is the first thing that pops into most people's heads when they think of an eye shadow palette. But "Reliable" is exactly the right word for this one. This is the palette I reach for whenever I want a pretty eye look, without a lot of fuss or flash, and without having to work too hard for it. I've used it so much that I know exactly what each color will do, and how they'll play together to give me whatever look I'm going for, every time. The formula behaves beautifully, with a smooth texture that applies easily and blends like a dream. And the color payoff is just right for me: All the shades are pigmented enough to be true to how they look in the pans, without being so POW!-in-your-face that it becomes challenging to work with them. The final reason I love this specific palette in the "Naturally Pretty" line it is that it's surprisingly versatile. The shade selection gives me a wide variety of looks, from "barely there" to smokey/dramatic. And the satiny transforming shadow makes it like having double the options. Seriously, if you're wanting a palette of user-friendly matte shadows that won't bore you to tears, this is the one to check out!
Date published: 2018-02-28
Rated 5 out of 5 by from All GREAT colors! I received this in a limited edition duo set with the smaller Naturally Pretty Essentials Palette. They are both great. All of the colors are pretty. There are not any that I will not use, even the dark ones work as eye liners. I may have to try the romantics palate too!
Date published: 2018-02-07
Rated 5 out of 5 by from Highly Recommended Little goes a long way as very pigmented. Love Matte and that you can add the shimmer if you choose. Color all very usable for 60 + woman.
Date published: 2018-01-24
Rated 5 out of 5 by from BEST PALETTE AND BRUSH EVER! I bought this palette and brush set awhile ago, finally posting a review. I don't post many reviews, so consider this special. First off, the brush is my favorite ever, soft and great for crease and lower lash line. As for the palette, I first swatched this at Ulta, and thought, no way, not good. But after reading all the positive reviews, I decided to order it. OMG! This is one of my favorite palettes ever. My fave 2 before this one was the 2faced Choco palettes, but this one now is my Number #1. My fave shades are Sunrise, Sunset, All Heart, Java, Violet, Iconic, Noir and Transforming Pearl. The black shade (noir), is the first black I can use as an eyeliner with no smearing. My fave. I have very watery eyes often, but this palette holds up. Also, so love the Sunrise, Sunset shade for the crease, All Heart and Java in crease and outer V. Hmmmmmm, gorgeous. Love this palette!
Date published: 2017-10-20
Rated 5 out of 5 by from Beautiful Eye Shadows This product glides on smooth and blends very well. I've been looking for a good all matte palette. It's great for nice soft natural looks. The brush is amazing as well, the bristles are so soft.
Date published: 2017-07-16
  • y_2018, m_3, d_20, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_608
  • loc_, sid_A238703, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc