IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush

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What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

How do I use it: Using the No-Tug Heavenly Luxe Dual Shadow Brush, apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply. Use the large, fluffy brush side for allover lid and crease application. Use the smudger/no-tug side for naturally lining above or below the lash line.

From IT Cosmetics(R).


  • Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette with one 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade; and 14 0.028-oz eye shadows in Sheer Joy, a matte soft peach shade; Soft Light, a matte light latte shade; Warmth, a matte warm beige shade; Soulful, a matte warm rosy-beige shade; Mocha, a matte light sable shade; Violet, a matte lilac shade; Midnight, a matte gray-navy shade; Noir, a matte black shade; Love, a matte dusty soft pink shade; Sunrise, a matte soft amber shade; Sunset, a matte rich amber shade; All Heart, a matte warm mauve shade; Java, a matte chocolate shade; and Iconic, a matte rich slate shade
  • No-Tug Heavenly Luxe Dual Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Luxe Shadow Palette & Brush is rated 4.5 out of 5 by 602.
Rated 5 out of 5 by from BEST PALETTE AND BRUSH EVER! I bought this palette and brush set awhile ago, finally posting a review. I don't post many reviews, so consider this special. First off, the brush is my favorite ever, soft and great for crease and lower lash line. As for the palette, I first swatched this at Ulta, and thought, no way, not good. But after reading all the positive reviews, I decided to order it. OMG! This is one of my favorite palettes ever. My fave 2 before this one was the 2faced Choco palettes, but this one now is my Number #1. My fave shades are Sunrise, Sunset, All Heart, Java, Violet, Iconic, Noir and Transforming Pearl. The black shade (noir), is the first black I can use as an eyeliner with no smearing. My fave. I have very watery eyes often, but this palette holds up. Also, so love the Sunrise, Sunset shade for the crease, All Heart and Java in crease and outer V. Hmmmmmm, gorgeous. Love this palette!
Date published: 2017-10-20
Rated 5 out of 5 by from Beautiful Eye Shadows This product glides on smooth and blends very well. I've been looking for a good all matte palette. It's great for nice soft natural looks. The brush is amazing as well, the bristles are so soft.
Date published: 2017-07-16
Rated 5 out of 5 by from Love This Palette Great colors, gorgeous when combined and blended, no complaints
Date published: 2017-06-29
Rated 5 out of 5 by from It Cosmetics Eyeshadows Great product. The shadows are long lasting and beautiful. Most definetely worth every penny.
Date published: 2017-06-19
Rated 4 out of 5 by from great colors I loved most of the colors. Several of the colors I wouldn't have purchased and have not used them, but they came in the set.
Date published: 2017-06-07
Rated 4 out of 5 by from Okay I've had this palette about three months and I'm still undecided. The colors are so very subtle and so similar that it almost doesn't seem that I have 14 colors. Not that I'm a bold person by any means but I do like more color than I get from a single application. My daughter likes the palette very well so I may simply pass it on. I have other shadows I'm quite happy with and this is too good a brand to allow it to languish unloved. That's the beauty of having several daughters! Nothing goes to waste around here!! (MrsHJ)
Date published: 2017-03-08
Rated 3 out of 5 by from I so wanted to love you!!! I had really high hopes for this one also. The pigments were beautiful however, something in the formula makes it hard to impossible to distinguish the color transition...the colors just blend into each other. So again I had to return!! Sad because I really want to love this!!!
Date published: 2017-02-10
Rated 5 out of 5 by from Lovely Palette !! This is a great eyeshadow kit !! All of the colors are pretty, and they are all practical shades, with no crazy colors that I would never use ! They go on smooth, with no creases, etc. Very pleased !!
Date published: 2017-01-28
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