IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette

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IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette
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What is it: IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants pretty, long-wear eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye-shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. These shades contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't!

How do I use it: Using the IT Cosmetics(R) No-Tug Heavenly Luxe Dual Shadow Brush (not included), apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply.

From IT Cosmetics.


  • 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade
  • 0.028-oz eye shadow in Sheer Joy, a matte soft peach shade
  • 0.028-oz eye shadow in Soft Light, a matte light latte shade
  • 0.028-oz eye shadow in Warmth, a matte warm beige shade
  • 0.028-oz eye shadow in Soulful, a matte warm rosy-beige shade
  • 0.028-oz eye shadow in Mocha, a matte light sable shade
  • 0.028-oz eye shadow in Violet, a matte lilac shade
  • 0.028-oz eye shadow in Midnight, a matte gray-navy shade
  • 0.028-oz eye shadow in Noir, a matte black shade
  • 0.028-oz eye shadow in Love, a matte dusty soft pink shade
  • 0.028-oz eye shadow in Sunrise, a matte soft amber shade
  • 0.028-oz eye shadow in Sunset, a matte rich amber shade
  • 0.028-oz eye shadow in All Heart, a matte warm mauve shade
  • 0.028-oz eye shadow in Java, a matte chocolate shade
  • 0.028-oz eye shadow in Iconic, a matte rich slate shade
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette is rated 4.2 out of 5 by 62.
Rated 5 out of 5 by from Easy on the Eyes These go on like silk and the colors stay all day... no creasing and no fading. I was pleasantly surprised. I've used them dry as shadow and wet as liner. The colors are rich and saturated. There is a nice sheen if you want to add it so that's a plus. You can control the sparkle or leave them matte. I have been mixing and trying new looks with them. They blend and compliment each other nicely. This set is definitely a keeper.
Date published: 2017-07-30
Rated 5 out of 5 by from BEST EYE PALETTE EVER! I'm back to buy a second one of these, after realizing it's the palette I always go back to, because I always get excellent results. I use the darker colors for liners, so this is a onestop shop for my total eye look. I love the natural, yet defined look this palette provides. People always tell me my eyes are pretty, not my makeup. Plus, the color lasts all day long, and doesn't make my lids look wrinkly. They actually look smoother with this product on, it really does glide on like silk. You cannot go wrong with this palette. I LOVE the ALL MATTE SHADES, too! This is perfect in so many ways, it's worth its weight in gold. Also, it lasts a long time. I bought my first one over 2 years ago, and haven't even hit bottom on most shades. I never, ever want to be without this amazing kit!
Date published: 2017-07-02
Rated 5 out of 5 by from Love So far I love this. The shadow stays on all day and doesn't fade.
Date published: 2017-06-07
Rated 5 out of 5 by from Best shadows ever I purchased this a while ago and it is by far the best eyeshadow that I've used ever. The colors are soft, not glittery, and very easily blended. They wear well and don't "creep" I've enjoyed using and experimenting with colors and effects. Perfect for everyone. Thanks for no glitter!.
Date published: 2017-05-13
Rated 4 out of 5 by from Very Nice This is a lovely palette. The colors are beautiful and fun to mix and match, wet or dry. Long wearing with no dressing or flaking. The only reason I gave it 4 stars was it didn't include the brush as the other palette does.
Date published: 2017-05-09
Rated 5 out of 5 by from Naturally Pretty shadows Love these colors and the way they blend and stay on lids. Whatever your color pallet, these colors will work for you. The transforming Pearl turns any of the matte shade to a beautiful pearl-ized shadow. With or without a primer, these shadows stay all day. Love the packaging, the color names are right there for each shade (no flipping the pallet over ) :)
Date published: 2017-04-26
Rated 5 out of 5 by from Great product! I absolutely love these eye shadows! The packaging is nice and great to have mirror included. Most of all the colors are very flattering and apply smoothly. What a difference between this and other shadows that I have used in the past. They last and are not cakey. Love them! Will buy more!!
Date published: 2016-11-21
Rated 5 out of 5 by from Love This Palette! I only write reviews for products that I REALLY like and this is one of them. I already knew I loved IT Cosmetics eye shadow and this palette doesn't disappoint. These shadows have the same awesome blendability and staying power (I have the world's oiliest eyelids and, with the help of a good shadow base, these shadows last all day without creasing) as the two shadow trios I already have, but the shadows in this palette have even better color payoff. Every color is wearable...there's not a clunker in the bunch. These shadows are also great as eyeliners. My palette didn't come with a brush, but I already had the"No Tug" shadow brush, which I would highly recommend. (IT brushes are the best!) Get this one...you won't be disappointed!
Date published: 2016-10-03
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