What is it: IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!
Who is it for: Anyone who wants pretty, long-wear eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye-shadow application without tugging on the delicate eyelid area.
Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. These shades contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't!
How do I use it: Using the IT Cosmetics(R) No-Tug Heavenly Luxe Dual Shadow Brush (not included), apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply.
From IT Cosmetics.
- 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade
- 0.028-oz eye shadow in Sheer Joy, a matte soft peach shade
- 0.028-oz eye shadow in Soft Light, a matte light latte shade
- 0.028-oz eye shadow in Warmth, a matte warm beige shade
- 0.028-oz eye shadow in Soulful, a matte warm rosy-beige shade
- 0.028-oz eye shadow in Mocha, a matte light sable shade
- 0.028-oz eye shadow in Violet, a matte lilac shade
- 0.028-oz eye shadow in Midnight, a matte gray-navy shade
- 0.028-oz eye shadow in Noir, a matte black shade
- 0.028-oz eye shadow in Love, a matte dusty soft pink shade
- 0.028-oz eye shadow in Sunrise, a matte soft amber shade
- 0.028-oz eye shadow in Sunset, a matte rich amber shade
- 0.028-oz eye shadow in All Heart, a matte warm mauve shade
- 0.028-oz eye shadow in Java, a matte chocolate shade
- 0.028-oz eye shadow in Iconic, a matte rich slate shade