IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette

IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette
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What is it: IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

Who is it for: Anyone who wants pretty, long-wear eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients. Anyone who wants airbrushed eye-shadow application without tugging on the delicate eyelid area.

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. These shades contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't!

How do I use it: Using the IT Cosmetics(R) No-Tug Heavenly Luxe Dual Shadow Brush (not included), apply your choice of eye shadows. They can be worn wet or dry, as shadows or liners. Colors can be worn alone or mixed together. To transform any matte shade into a shimmery pearl shade, dip your brush into the matte shade, tap your brush into Transforming Pearl shadow, and apply.

From IT Cosmetics.


  • 0.064-oz eye shadow in Transforming Pearl, a candlelight pearlescent glow shade
  • 0.028-oz eye shadow in Sheer Joy, a matte soft peach shade
  • 0.028-oz eye shadow in Soft Light, a matte light latte shade
  • 0.028-oz eye shadow in Warmth, a matte warm beige shade
  • 0.028-oz eye shadow in Soulful, a matte warm rosy-beige shade
  • 0.028-oz eye shadow in Mocha, a matte light sable shade
  • 0.028-oz eye shadow in Violet, a matte lilac shade
  • 0.028-oz eye shadow in Midnight, a matte gray-navy shade
  • 0.028-oz eye shadow in Noir, a matte black shade
  • 0.028-oz eye shadow in Love, a matte dusty soft pink shade
  • 0.028-oz eye shadow in Sunrise, a matte soft amber shade
  • 0.028-oz eye shadow in Sunset, a matte rich amber shade
  • 0.028-oz eye shadow in All Heart, a matte warm mauve shade
  • 0.028-oz eye shadow in Java, a matte chocolate shade
  • 0.028-oz eye shadow in Iconic, a matte rich slate shade
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Matte Anti-Aging Shadow Palette is rated 4.2 out of 5 by 56.
Rated 5 out of 5 by from Great product! I absolutely love these eye shadows! The packaging is nice and great to have mirror included. Most of all the colors are very flattering and apply smoothly. What a difference between this and other shadows that I have used in the past. They last and are not cakey. Love them! Will buy more!!
Date published: 2016-11-21
Rated 5 out of 5 by from Love This Palette! I only write reviews for products that I REALLY like and this is one of them. I already knew I loved IT Cosmetics eye shadow and this palette doesn't disappoint. These shadows have the same awesome blendability and staying power (I have the world's oiliest eyelids and, with the help of a good shadow base, these shadows last all day without creasing) as the two shadow trios I already have, but the shadows in this palette have even better color payoff. Every color is wearable...there's not a clunker in the bunch. These shadows are also great as eyeliners. My palette didn't come with a brush, but I already had the"No Tug" shadow brush, which I would highly recommend. (IT brushes are the best!) Get this one...you won't be disappointed!
Date published: 2016-10-03
Rated 1 out of 5 by from Bye Bye No staying power. Gone by noon. Had to touch up and I was using a primer. Disappointing.
Date published: 2016-08-21
Rated 5 out of 5 by from Awesome Eye Shadow I was on the Waitlist FOREVER and it was definitely worth the wait. These eye shadows are AWESOME. The colors are so vibrant and beautiful. You have the option to put on heavy or just a little. This is GREAT!!!!!!!!!!
Date published: 2016-08-04
Rated 2 out of 5 by from Does Not Stay On I have used eyeshadow from this brand so did not hesitate to purchase this set. I was very surprised and disappointed about the quality. It does not last at all! Most of the color was gone by noon, while the colors are pretty and easy to go on, it needs some improvements. Not happy!
Date published: 2016-06-28
Rated 5 out of 5 by from My go to pallette I've owned this for almost two years and I absolutely love it. No fallout, no dust, blends like a dream, all of the colors are wearable. Not one dud in the whole thing. Every time I think I need a particular color, I open this baby up and what I need is all ready there. This is my Holy Grail, perfect palette!
Date published: 2016-06-26
Rated 4 out of 5 by from Nice I like them. I don't love them. I like the pearl one
Date published: 2016-06-25
Rated 1 out of 5 by from no.... .....as much as I love most of my IT cosmetics, this shadow palette isn't what I hoped. The colors are beautiful but they don't stay on. By early evening after work, my eyes are bare. I use several colors and do the smoky eye and I use the darkest color for eye liner but it's all gone later. I was very disappointed because I had used other palettes that worked so much better but didn't have these colors so I thought I would try. I've returned it.
Date published: 2016-05-27
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