IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 4.2 out of 5 by 111 reviewers.
Rated 5 out of 5 by Subtle but pretty eyeshadows I really liked these eyeshadows, I typically don't wear eyeshadows because they tend to be drying on eyelid and too bright and bold. But these are perfect if you want a subtle, more natural look . They are very hydrating and just make they eye area look Brighter! As with all the IT products these are a Winner! 01-12-17
Rated 1 out of 5 by Too light The picture of the colors in this palette are deceiving. The first four colors (top and bottom left) are much, much lighter in color in person than they look in the pictures. The only color I like is the bottom middle color, although it's a bit too dark for me. So basically, the first four colors go on very light, and you are left with only two colors that are darker. I don't like the last color, on the bottom right, so I'm left with only one color to use. I waited too long to send this back. I feel like it was a waste of my money. 01-07-17
Rated 5 out of 5 by Fabulous products! I purchased this product Nov 2016 ... first time user of IT. The brush is fantastic for all eye applications. Just be sure to lightly pick up shadows. I use the small end to apply liner ... tap off excess prior to application, as this will prevent color falling under eye and on cheek. I can create multiple looks. The colors stay all day, without creasing! 01-05-17
Rated 5 out of 5 by Goes on Smooth I love the color palette and how smoothly it goes onto the eyelid. 12-31-16
Rated 5 out of 5 by Best Eyeshadows Ever! Perfect colors. So soft but long lasting. Doesn't irritate my eyes. But, the best feature is that they make my eyes look younger. This collection is one I never want to be without! 12-23-16
Rated 4 out of 5 by Great Colors...not Enough I am very happy with the colors. But for this amount of $, I expect the main colors to last longer than a few months (and I don't use a lot) 12-08-16
Rated 5 out of 5 by Awesome Shadows...Case Is Ok Love this palette of colors and they go on luxuriously smooth with staying power. Will be ordering another before they are gone. The case is different compared to cases other IT products come in, but at least it's light. Please never discontinue the Wonder shade! 12-06-16
Rated 5 out of 5 by Love Love Love These are the best shadows for over 40 skin I have found bar none! 12-05-16
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