IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

or 4 Easy Pays of $8.19

+ S&H and tax Good until October 19, 2017 5:59 p.m. ET

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 155.
Rated 5 out of 5 by from Pleasantly Surprised When I rec'd this, I loved the packaging, the colors are soft & I thought it wouldn't be pigmented enough to see that you had any eye shadow on. I was WRONG! There's a lot of pigment & it looks soft & beautiful, I rec'd lots of compliments so I'm pleasantly surprised with this little palette. I paired this with the IT cream gel eye liner in Silk Taupe....beautiful. Would I recommend this? YES
Date published: 2017-10-14
Rated 5 out of 5 by from Awesome Collection! Love all the shades in this collection, but especially Dream! Jamie, please bring this one in a larger size. It works well as an all over eye color, and covers the darkness in the corners of my eyes. It's so natural and pretty. I use this palette almost everyday. Nice to have a collection 'go to'. The darker colors work well for daytime, or evening looks. I have very sensitive eyes and this Naturally Pretty collection is the ticket! I'm working on my second palette and will continue to buy as long as it is available!
Date published: 2017-10-12
Rated 5 out of 5 by from PAY DIRT! Great brush and product. I have trouble keeping my shadow on my eyes, but it's 8 hours later and my lids look fabulous. Usually there is a hint of what I put on to go to work, but today my IT is on my eyes still. Terrific brush and great colors for me. Here's the major bonus... no creasing! Its moisturizing but doesn't crease. I know this, it is wonderful.
Date published: 2017-09-19
Rated 5 out of 5 by from Beautiful colors & coverage I love using this collection. It goes on smooth and because I'm older I'm always looking for a matte finish...the one large color has a little shimmer, but it looks very natural.
Date published: 2017-08-30
Rated 5 out of 5 by from Perfect Shades This Naturally Petty Palette is perfect for me, matte eyeshadow colors are beautiful. I was looking for a palette like this one for a long time, it glides on smoothly as stated. The package presentation was so wonderful and the brush works so well.
Date published: 2017-08-16
Rated 3 out of 5 by from Nice I wanted so much to like this eye shadow but it wasn't for me, so I returned it. I like the Matt this would work much better if you are younger I ordered the matt one for me I love the It Cosmetics and I use most of them..Thanks
Date published: 2017-08-13
Rated 2 out of 5 by from Light Colors Not dark colors as the picture shows, these are very light in person so I had to send back. Then I discovered another It Palette with Dark Matte colors which I like a lot! This is a good product with safer ingredients than other brands.
Date published: 2017-08-12
Rated 5 out of 5 by from Just What I Wanted! I love IT products, and am absolutely tickled that ordered this eye shadow pallette! The colors are matte, which is something that is hard to find nowadays. They are perfect for everyday! As an added bonus, the illuminating shade, added to the matte colors just jazzed it up the right amount for evening. This set will always be in my makeup bag!
Date published: 2017-08-12
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