IT Cosmetics Naturally Pretty Essentials Palette w/Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.

product thumbnail

If Sold Separately: $52.00

or 2 Easy Pays of $16.37

+ S&H and tax Good until September 21, 2017 2:59 a.m. ET

Delivery Options:
Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 152.
Rated 5 out of 5 by from Beautiful colors & coverage I love using this collection. It goes on smooth and because I'm older I'm always looking for a matte finish...the one large color has a little shimmer, but it looks very natural.
Date published: 2017-08-30
Rated 5 out of 5 by from Perfect Shades This Naturally Petty Palette is perfect for me, matte eyeshadow colors are beautiful. I was looking for a palette like this one for a long time, it glides on smoothly as stated. The package presentation was so wonderful and the brush works so well.
Date published: 2017-08-16
Rated 3 out of 5 by from Nice I wanted so much to like this eye shadow but it wasn't for me, so I returned it. I like the Matt this would work much better if you are younger I ordered the matt one for me I love the It Cosmetics and I use most of them..Thanks
Date published: 2017-08-13
Rated 2 out of 5 by from Light Colors Not dark colors as the picture shows, these are very light in person so I had to send back. Then I discovered another It Palette with Dark Matte colors which I like a lot! This is a good product with safer ingredients than other brands.
Date published: 2017-08-12
Rated 5 out of 5 by from Just What I Wanted! I love IT products, and am absolutely tickled that ordered this eye shadow pallette! The colors are matte, which is something that is hard to find nowadays. They are perfect for everyday! As an added bonus, the illuminating shade, added to the matte colors just jazzed it up the right amount for evening. This set will always be in my makeup bag!
Date published: 2017-08-12
Rated 5 out of 5 by from Nice palette Colors are easy to blend and not overly pigmented. I am fair skinned and want to avoid looking garish.
Date published: 2017-08-07
Rated 3 out of 5 by from ok I expected more , colors are ok , nothing special the fact that the product has anti aging ingredients led me to the purchase, but not happy really with the colors-drab-sorry
Date published: 2017-08-04
Rated 5 out of 5 by from Perfect Palette This is the perfect palette for a woman in her 60s. No shimmer, soft colors that stay all day. Easily portable for out of town weekends. Recommend for anyone. Soft shadow colors, liner colors, has it all. MrsHJ
Date published: 2017-08-03
  • y_2017, m_9, d_19, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_152
  • loc_, sid_A274404, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc