IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 176.
Rated 5 out of 5 by from Perfect Palette! The colors in this palette are so gorgeous and blendable. It is one of my faves and the brush is fantastic. Love this!
Date published: 2018-05-05
Rated 5 out of 5 by from Perfection I usually buy very high end shadows but loved the look of the colors and the brush. I love all the It brushes so i felt I had little to loose if I didn't like the shadows. This kit is fabulous. The colors are soft and blend so well. I do use a primer and they stay on am to pm. They make my eyes look great and they are all in one kit. I ordered another full kit and put it on auto delivery. That is how much i like it.
Date published: 2018-04-26
Rated 5 out of 5 by from nice colors I really like this eye shadow kit. easy to use for a novice
Date published: 2018-04-24
Rated 1 out of 5 by from Do not waste money Can barely see any colors on your eyes except the 2 darker ones. Wears off easily!
Date published: 2018-04-19
Rated 5 out of 5 by from Wonderful, best eye shadows I've ever used. I just used these for the first time this morning and was absolutely impressed. First of all I love the soft, neutral colors. The texture and ease of blending were just perfect, not at all drying and "dusty." I actually felt like I was doing something good for my skin when applying these shadows. I used the large shadow shown on the right as my base all over my eyes and then used the brown as eye liner and smudged it for a smokey effect. Then I used a little of the white on the inner corners of my eye to light them up. I am delighted that I can now throw out all my other eye shadows and in the future, will only orders IT shadows. In fact, I have been very pleased with many IT makeup products. But let me tell you about the brush. OH THE BRUSH! It's worth buying this just for the wonderful brush. The large end blends the shadows so beautifully and easily and the small end allows you to actually line your eyes with the shadow and smudge it under the lower lashes. This is, without a doubt, the best brush I own. You won't go wrong with these shadows and brush. Love them!
Date published: 2018-04-17
Rated 5 out of 5 by from LOVE IT!! This collection is so convenient! All in one case ready to go with you! Received as promised! Give this Palette a try! You will be glad you did!!
Date published: 2018-03-12
Rated 5 out of 5 by from Best Shadows Available This is my go-to set of shadows and highlighter. Always travels with me on the go and use everyday too. IT has the best shadows, smooth, silky, good payoff and staying power. I have 2 of their larger sets, but love this size for portability.
Date published: 2018-02-26
Rated 5 out of 5 by from smooth as butter I like it so far it goes on very smoothly good color and nice and neutral! Definately professional shadow and love the brush as well!!!
Date published: 2018-02-26
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