IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 171.
Rated 5 out of 5 by from LOVE IT!! This collection is so convenient! All in one case ready to go with you! Received as promised! Give this Palette a try! You will be glad you did!!
Date published: 2018-03-12
Rated 5 out of 5 by from Best Shadows Available This is my go-to set of shadows and highlighter. Always travels with me on the go and use everyday too. IT has the best shadows, smooth, silky, good payoff and staying power. I have 2 of their larger sets, but love this size for portability.
Date published: 2018-02-26
Rated 5 out of 5 by from smooth as butter I like it so far it goes on very smoothly good color and nice and neutral! Definately professional shadow and love the brush as well!!!
Date published: 2018-02-26
Rated 5 out of 5 by from Love IT This palette makes your eyes so bright and stays on longer than most eye shadows.
Date published: 2018-02-25
Rated 5 out of 5 by from love Great colors and goes on well. I love It Cosmetics for so many reasons! You won't be disappointed.
Date published: 2018-02-20
Rated 5 out of 5 by from Great! I received this in a duo along with the original Naturally Pretty Set and I love it. The colors are all so neutral and perfect for every day where. The size is perfect for travel too.
Date published: 2018-02-07
Rated 5 out of 5 by from It cosmetics eyeshadow palette This palette is so good. The shadows blend very well. I have several different palettes but I always grab this one.
Date published: 2018-01-28
Rated 5 out of 5 by from Love this eyeshadow I love IT eye shadows. They go on very smooth and blend well. This palette is great. You can do smoky eye or day time work eye. You can get several different looks out of it. The brushes cant be beat. If you are picky about eye shadow, you will like The IT line of eye shadows.
Date published: 2018-01-10
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