IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.2 out of 5 by 137.
Rated 5 out of 5 by from Amazing buildable color I love this palette and the ultra soft brush that lays down great color that you can build on for a more dramatic look when you want, or keep it soft an neutral for every day. Excellent quality, love this brand.
Date published: 2017-06-21
Rated 1 out of 5 by from No, no, no!!! Terrible!!! I usually have luck with It Cosmetics makeup, but not this mini palette. And, I usually like their brushes, but this one just feels and performs like a cheap brush. The eyeshadows have little to no pigmentation (and I am a pale Caucasian, and they still do not show up on my eyelids, even applying lots of layers and trying with different primers). The package is pretty, a nice blush shade with rose gold lettering, the little mirror is nice and the magnetic closure is nice; but the quality is severely lacking with this palette. Bummer, because I had hopes if taking this with me for travel, but the shadows are of terrible quality. The positive reviews on this puzzle me, so maybe they made a bad batch..? If these shadows work for you and you like the brush, you are very lucky!! But all said, I still will try future It Cosmetics products, as again, I usually have luck with their products.
Date published: 2017-06-15
Rated 5 out of 5 by from Long Lasting Colors Finally found eyeshadow that last all day , go on smooth, u can mix them to make ur own color . Cost is very reasonable . Diffently will buy again and refer to anyone .
Date published: 2017-06-13
Rated 5 out of 5 by from Nice selection of neutral colors As a more mature woman, I have ventured away from too much color on the lids, thus my reason for ordering this compact since it has a wide array of lighter colors (which I like using very much). I am trying my hand at using the darker color as a liner (but haven't quite gotten it right yet ---- still working on it, though).
Date published: 2017-05-08
Rated 4 out of 5 by from Natural color This eyeshadow offers a natural pallette of color that blends well. I use it as eyeliner and it seems to stay put most of the day.
Date published: 2017-05-06
Rated 5 out of 5 by from Great Neutral Palette I've used IT Bye Bye Undereye, IT CC Cream, mascaras, blush, contour powder and Illumination Foundation for several years, but I've never tried IT eye shadow. I always choose matte eye shadows because of my age and don't want to accentuate the fine lines around my eyes. This palette is perfect for me! I've read the advice of an "expert" who says women over 60 should NEVER wear eye shadow, but I beg to differ! This matte eye shadow is very flattering and blends so easily. I definitely will purchase IT shadows in the future! The price is a great value for the quality of the shadow.
Date published: 2017-04-14
Rated 4 out of 5 by from Very pretty These colors are very light and I can hardly see them when applied.. I just don't see myself using them all BUT I am purchasing a smaller compact from IT with 3 nude colors this same amazing brush and an eyeliner. I think for me I will get better use from a smaller one instead of this large one that I will be returning.
Date published: 2017-04-05
Rated 5 out of 5 by from Beautiful long-lasting colors I love, love, love this product. I wear them everyday for work--they are truly "naturally pretty" and make me feel polished and professional without feeling done-up. BUT I also like that there are some darker colors so I have the ability to create a more dramatic look for going out. I use a primer underneath and the colors stay very true and vibrant. LOVE!
Date published: 2017-04-04
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