IT Cosmetics Naturally Pretty Essentials Palette w/Brush

Because QVC's special offers are only available for a limited time, previously recorded videos may contain pricing, exclusivity claims or promotional offers that have expired.

product thumbnail

If Sold Separately: $52.00

Delivery Options:
Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.2 out of 5 by 119.
Rated 2 out of 5 by from didn't like I loved IT products but not this one. Couldn't tell that I am wearing any shadow at all when I applied the lighter shades.
Date published: 2017-02-24
Rated 5 out of 5 by from Fantastic! Finally eye shadows that do all the commercial says they'll do! The brush is also fabulous, and I'm simply delighted with my purchase. Definitely will buy again.
Date published: 2017-02-14
Rated 5 out of 5 by from Finally no glitter! I have been looking for a matte eye shadow base for quite a while, and now I have three to use to conceal the veins on my lid and brighten my eye area. All the other makeup lines I purchased from QVC had glitter that would fall in my eye and make my eyes tear. Thank you, Jamie, for listening.
Date published: 2017-02-13
Rated 5 out of 5 by from Awesome duo This palette is great. Colors for everyone and useful for contour and contrast. I love this so much I have two so I have all the colors I need. The BRUSH is brilliant and worth the price of admission. The fluffy end to blend beautifully, but the real deal is the blunt end to rim the eyes. No need for pencils, use the darker colors and smudge on rims. GREAT JOB, Jamie!!!
Date published: 2017-02-10
Rated 5 out of 5 by from GREAT PALETTE i am not crazy about eye shadoes, but since I love IT comestics, I decided to order this palette. the colors are so beatiful, neutral and so smooth on your eye lid. I am 61 years old and do not wear too much make up. but definitely I can say from my own experience that the brush does a great job on my eye lid to look so natural and not too much. Great product- I am glad I ordered it.
Date published: 2017-02-03
Rated 5 out of 5 by from Love This Palette At first try I thought the colors were a bit on the light side , but then I discovered I could mix the light and dark shades to get my perfect color ! I like to use the darkest shade as an eyeliner . The brush that came with the set is perfect for both wide and fine line application . I'll be reordering this one!
Date published: 2017-02-02
Rated 5 out of 5 by from Love this palette I have been a fan of IT cosmetics but had never tried the eye shadows. Good saturation and goes on easily. Love the colors. Very neutral so good with a variety of colors. Love the shimmering powder. At 55 flat mattes are sometimes tiring and flashy metallics way too much. This hits the sweet spot of being just enough shimmer to be attractive but not over the top. Would love to see IT develop a compact to give the chance to customize products and replace.
Date published: 2017-01-28
Rated 5 out of 5 by from Use it everyday Love this. . . . it's perfect for everyday, full makeup, touch up, dramatic evening, weekend fun. Stays on very well and the colors are perfect for me. . It's all you need . . . Love IT!!!!
Date published: 2017-01-26
  • y_2017, m_2, d_26, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_119
  • loc_, sid_A274404, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc

Let's Stay in Touch

* *You're signing up to receive QVC promotional email.
Connect with Us

The scoop on everything Q, from helpful tips to interesting tidbits, questions, answers, and more.

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites, nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

© 1995–2017 QVC, Inc. All rights reserved. Trademark Notice

Desktop View Mobile View