IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

or 5 Easy Pays of $7.20

+ S&H and tax

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 159.
Rated 5 out of 5 by from VERY nice! This is a lovely neutral palette which I think virtually anyone could use. It is a nice size too, both for home and for travel. I love it!
Date published: 2017-11-19
Rated 5 out of 5 by from Pretty, matte shadows These shadows are great for mature eyes. I find they last longer when using an eyelid primer. I wet the darkest one and use it as eye liner.
Date published: 2017-11-02
Rated 3 out of 5 by from Just ok.. The eye shadow pallete was okay. It stayed on pretty good thru out the day but the colors were very light. Brushes were fine .
Date published: 2017-10-23
Rated 5 out of 5 by from Nice matte palette This is a first for me trying IT Cosmetics eye shadows. What caught my attention were the everyday colors but even better is that these shadows are made with ingredients found in moisturizers. The double ended brush is a great bonus; this product goes on very smooth. This a good compliment to my use of IT Airbrush Perfecting Foundation SPF 50. My experience with IT products has been very positive.
Date published: 2017-10-22
Rated 5 out of 5 by from Pleasantly Surprised When I rec'd this, I loved the packaging, the colors are soft & I thought it wouldn't be pigmented enough to see that you had any eye shadow on. I was WRONG! There's a lot of pigment & it looks soft & beautiful, I rec'd lots of compliments so I'm pleasantly surprised with this little palette. I paired this with the IT cream gel eye liner in Silk Taupe....beautiful. Would I recommend this? YES
Date published: 2017-10-14
Rated 5 out of 5 by from Awesome Collection! Love all the shades in this collection, but especially Dream! Jamie, please bring this one in a larger size. It works well as an all over eye color, and covers the darkness in the corners of my eyes. It's so natural and pretty. I use this palette almost everyday. Nice to have a collection 'go to'. The darker colors work well for daytime, or evening looks. I have very sensitive eyes and this Naturally Pretty collection is the ticket! I'm working on my second palette and will continue to buy as long as it is available!
Date published: 2017-10-12
Rated 5 out of 5 by from PAY DIRT! Great brush and product. I have trouble keeping my shadow on my eyes, but it's 8 hours later and my lids look fabulous. Usually there is a hint of what I put on to go to work, but today my IT is on my eyes still. Terrific brush and great colors for me. Here's the major bonus... no creasing! Its moisturizing but doesn't crease. I know this, it is wonderful.
Date published: 2017-09-19
Rated 5 out of 5 by from Beautiful colors & coverage I love using this collection. It goes on smooth and because I'm older I'm always looking for a matte finish...the one large color has a little shimmer, but it looks very natural.
Date published: 2017-08-30
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