IT Cosmetics Naturally Pretty Essentials Palette w/Brush

2016 Customer Choice Beauty Awards Winner
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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

Rated 4.2 out of 5 by 90 reviewers.
Rated 2 out of 5 by disappointed Not enough pazzazz for me. Just too boring colors. Love other IT products, not this one. 10-21-16
Rated 5 out of 5 by Awesome Eye Shadows I have always liked IT Cosmetics eye shadows, but this little palette is perfect. It contains basic shadows, the colors that are always used up first in my larger IT palettes. In the other larger palettes there have always been colors that I never used or liked. I often thought I wished IT would make a palette with basic colors, and with this palette, I got my wish! The brush is great and is an added bonus. In addition, this palette is the perfect size for travel. 10-21-16
Rated 5 out of 5 by Eyes My eyes look silky smooth. Stays on all day without creasing. Will definitely try other products. 10-20-16
Rated 5 out of 5 by Extraordinary Often makeup seems all the same. Not the case with this IT eyeshadow set. Colors are rich, blend beautifully, last and the brush is incredible. LOVE, 10-20-16
Rated 5 out of 5 by Pretty Palette Eye shadow is always beautiful. Love these colors as it natural matte but if you want you can shimmer it. It brushes are always fantastic! Love this set! 10-20-16
Rated 5 out of 5 by Love IT Best product I have ever used! I will continue to purchase this product and you cannot beat the price with the brush included! 10-20-16
Rated 5 out of 5 by Love this product! This was my first purchase of IT Cosmetics but definitely won't be my last. The colors blend easily and stay on. I love the brush that is included as well. Will definitely try more IT Cosmetics! 10-19-16
Rated 1 out of 5 by Love IT Cosmetics-but product was a dissapointment I thought the product would go on smoother and have A LOT more pigment. Unfortunately it went on no better than a cheap meh product from a dollar store. I do recommend trying IT Cosmetics though--just to be clear (but not this one). 10-16-16
  • 2016-10-25 T07:58:00.549-05:00
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