IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

or 2 Easy Pays of $16.37

+ S&H and tax Good until July 27, 2017 5:59 p.m. ET

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.3 out of 5 by 143.
Rated 5 out of 5 by from LOVE! I almost never review products, but this is worth the time. This kit should be in everyone's basic makeup bag. Beautiful matte colors that have excellent pigment that can be used lightly or blended all the way to deep rich color. If I could only have one kit of eyeshadow for the rest of my life, this would be my pick. It's the prettiest and most versatile!
Date published: 2017-07-19
Rated 5 out of 5 by from love the colors this was my first IT cosmetics purchase! Love the colors in the palette and the brush. It came with a sample of Bye Bye under eye concealer and I love that at well and will be ordering some soon.
Date published: 2017-07-09
Rated 5 out of 5 by from Great Basic Palette Great basic eyeshadow palette with all wearable natural shades! Perfect for daytime. I'm in my mid 40's now and am trying to go more natural on my eyes. This is perfect. It brushes always good!
Date published: 2017-07-08
Rated 5 out of 5 by from Basic, But Good.. This is a quick,natural eye kit. I mix the dark and light colors, to get more options. Then line with the darker colors. Perfect daytime look!
Date published: 2017-07-01
Rated 5 out of 5 by from Great Palette This is my first It Cosmetics purchase and I am so happy I took the leap. This is the best palette for such a reasonable price. This palette offers a great variety and quality of colors. I really enjoy experimenting with the different colors. The brush is fantastic and I love the feel of it.
Date published: 2017-06-29
Rated 5 out of 5 by from BEAUTIFUL PALETTE Im so happy I got this set! Usually, in a palette, there are only two colors I really love. This set has many of the light colors that I prefer, but each is different than the other. Add to that a base shade which is perfect for my complexion and the skin loving ingredients I treat my eyes to everytime I use this...a perfect win win!
Date published: 2017-06-28
Rated 5 out of 5 by from Amazing buildable color I love this palette and the ultra soft brush that lays down great color that you can build on for a more dramatic look when you want, or keep it soft an neutral for every day. Excellent quality, love this brand.
Date published: 2017-06-21
Rated 1 out of 5 by from No, no, no!!! Terrible!!! I usually have luck with It Cosmetics makeup, but not this mini palette. And, I usually like their brushes, but this one just feels and performs like a cheap brush. The eyeshadows have little to no pigmentation (and I am a pale Caucasian, and they still do not show up on my eyelids, even applying lots of layers and trying with different primers). The package is pretty, a nice blush shade with rose gold lettering, the little mirror is nice and the magnetic closure is nice; but the quality is severely lacking with this palette. Bummer, because I had hopes if taking this with me for travel, but the shadows are of terrible quality. The positive reviews on this puzzle me, so maybe they made a bad batch..? If these shadows work for you and you like the brush, you are very lucky!! But all said, I still will try future It Cosmetics products, as again, I usually have luck with their products.
Date published: 2017-06-15
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