IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Naturally Pretty Essentials Palette w/Brush is rated 4.2 out of 5 by 131.
Rated 4 out of 5 by from Very pretty These colors are very light and I can hardly see them when applied.. I just don't see myself using them all BUT I am purchasing a smaller compact from IT with 3 nude colors this same amazing brush and an eyeliner. I think for me I will get better use from a smaller one instead of this large one that I will be returning.
Date published: 2017-04-05
Rated 5 out of 5 by from Beautiful long-lasting colors I love, love, love this product. I wear them everyday for work--they are truly "naturally pretty" and make me feel polished and professional without feeling done-up. BUT I also like that there are some darker colors so I have the ability to create a more dramatic look for going out. I use a primer underneath and the colors stay very true and vibrant. LOVE!
Date published: 2017-04-04
Rated 3 out of 5 by from Disappointed in colors This palette is a different set of colors than my previous one - which just ran out of my favorite colors. It is always so hard to tell when you don't see it in person. The brown and grey shades in this palette are very dark. I did not care for those at all. (yet need some sort of darker shade) I tried several days to work with them but they were kind of tricky to put on and I had to keep blending and blending to make them look decent. I do love IT Cosmetics shadows (matte) and will just get a different set of colors.
Date published: 2017-03-25
Rated 1 out of 5 by from Not Worth The $$ Canceled my auto-ship. Product is not very blendable. I'll stick with MAC products!!
Date published: 2017-03-15
Rated 5 out of 5 by from Fantastic! I do not normally write reviews. However, I received my palette and brush yesterday and applied the eyeshadow this morning. Oh my!! The quality and color selection of this eye shadow is amazing! I literally LOVE this product! I immediately discarded ALL of my other eyeshadows (and I had a TON of other products). Thank you, IT!!!!
Date published: 2017-03-14
Rated 5 out of 5 by from Impressive! I am definitely NOT a make-up person, but this product has made me a believer. The colors are perfect...the brush is an outstanding tool for rapid application...and best of all, this one small container serves as eyeliner, eye shadow, and highlighter. LOVE!!! Great for travel. The packaging is attractive as well. Nothing negative to say. Outstanding product.
Date published: 2017-03-12
Rated 5 out of 5 by from Perfection!!!! This eyeshadow kit is absolutely wonderful. It enhances my eyes in an elegant, understated way.
Date published: 2017-03-09
Rated 5 out of 5 by from GREAT makeup I love this make up... I'm converted from my old makeup. It goes on easy and stays all day.
Date published: 2017-03-09
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