IT Cosmetics Naturally Pretty Essentials Palette w/Brush

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If Sold Separately: $52.00

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Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush.

Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. The dual No-Tug Heavenly Luxe Eye Shadow Brush gives you airbrushed eye shadow application without tugging on your delicate eyelids.

How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

From IT Cosmetics(R).


  • 0.064-oz eye shadow in Transforming Hello Light
  • 0.028-oz eye shadow in Imagine, a neutral matte cream shade
  • 0.028-oz eye shadow in Wonder, a soft matte vanilla shade
  • 0.028-oz eye shadow in Dream, a nude pink shade
  • 0.028-oz eye shadow in Passion, a champagne taupe shade
  • 0.028-oz eye shadow in Intrigue, a rich chocolate shade
  • 0.028-oz eye shadow in Allure, a deep midnight charcoal shade
  • No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush
  • Imported

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Reviews & Community QA

Rated 4.2 out of 5 by 75 reviewers.
Rated 5 out of 5 by Great Quality I have fallen in love with IT! I have been slowly replacing all of my cosmetics with IT. Just received this and the next day at work a couple of my co-workers notice that my eye makeup was exceptional. Need I say more? And I love the brushes that come with the items. 09-10-16
Rated 4 out of 5 by Paperwork would be nice It will take some time to get used to. I wish some sort of paperwork with suggestions accompanied it. 09-10-16
Rated 5 out of 5 by Fabulous eye shadow this is a tremendous product! It looks great on young and old alike. The colors are subtle, the powder itself really lays nicely on the eyes. My daughter is 27 and it looks great on her and I am 57 and it looks great on me! The powder does not crease, the brush is fabulous- great product! 09-07-16
Rated 5 out of 5 by Best eyeshadow ever I love these eyeshadows.. They don't go into the creases or lines. Very smooth and creamy. What I like best is they are matte. I hate the glitter and shimmer in so many other brands. I have lost track of the number of shadows I bought, only to get them home and find they contain shimmer. Many brands don't say shimmer and you really can't tell till you put it on. Not a good idea for mature eyes. And even the non shimmer ones will crease, but not these. I used in the past mainly Lancôme, but this is now the only shadows I use. 08-26-16
Rated 5 out of 5 by Awesome eye shadow This is hands down THE best eyeshadow I have EVER used! I am 65 and have those crepe paper eyelids. This goes on so smooth, lasts all day and looks marvelous darling! The brush is to die for. Great job Jamie! Keep up the good work! 08-22-16
Rated 1 out of 5 by Pretty but not for long The colors are pretty but gone by noon. So disappointed. Expensive to send back. 08-21-16
Rated 5 out of 5 by Great Palette All the colors in this palette just work. Very happy with this purchase. The colors last & no matter what combo you use it all works together. 08-19-16
Rated 3 out of 5 by Disappointed I guess I've gotten a bit spoiled by some of the wonderful eye shadow palettes on the market now. Yes, these are lovely colors for a casual/natural look and using finger swatches they're creamy and blend-able. But...when using a brush to apply to my eyes (I use primer), though they blend just fine, the color payoff is minimal (except for the black) and really not very build-able. While this palette isn't for me it would be a good starter palette for a young girl because she'd have to work pretty hard to get too much color. 08-17-16
  • 2016-09-23 T09:23:05.835-05:00
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