IT Cosmetics Line & Brighten Anti-Aging Gel Waterproof Eyeliner Duo

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What is it: Utilizing cutting-edge antiaging technology, new Automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! This duo pairs rich pigmented color with a soft, illuminating highlight for the perfect eye look--day or night! Developed with plastic surgeons, this new formula is infused with skin-loving ingredients to make your eyes appear younger looking.

Who is it for: Anyone who wants rich, luxe, long-lasting, waterproof eyeliner color and an illuminating highlight without tugging on the delicate eyelids. Anyone who wants their most naturally pretty defined eyes. Anyone who wants the look of eight hours of sleep! Anyone who wants antiaging benefits plus 12 hours of wear.

Why is it different: This antiaging gel formula is waterproof for up to 12 hours of wear! You can easily apply rich pigment to your lids no matter your eye color or shape. One pencil is a rich, saturated color of your choice and comes paired perfectly with the highlight pencil to give an eye-opening look in seconds.

How do I use it: Use the Automatic No-Tug Waterproof Gel Eyeliners to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Use the highlight shade in conjunction with your color selection to enhance any look seamlessly, or wear alone for a soft, subtle touch of illumination and light.

Tip: Apply the highlight shade to your inner rims and to the inner corners of your eyes for an eye-opening look. Remove with waterproof makeup remover.

From IT Cosmetics(R).


  • 0.017-oz Automatic No-Tug Waterproof Gel Eyeliner in Black, Brown, or Plum
  • 0.017-oz Automatic No-Tug Waterproof Gel Eyeliner in Highlight

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Reviews & Community QA

Rated 3.4 out of 5 by 290 reviewers.
Rated 2 out of 5 by not happy This product does go on very smoothly...but it does not have a sharpener and I made the mistake of leaving the cap off. It became very dry and was no longer smooth to put on :( 01-20-17
Rated 3 out of 5 by not enough product this goes on very smooth. I used it on my inner eye every day for less than 1 month and it was empty! very soft. If you use it once, you will have to turn it up to use it again. not enough product in these. don't bother. 01-11-17
Rated 5 out of 5 by Great Eyeliner! This is a must have eyeliner! I've always had problems applying eyeliner and having it stay in place throughout the day. This eyeliner glides on and stays put all day and night until I remove it with Bye Bye Make-Up. The colors are great too! 01-09-17
Rated 5 out of 5 by Highligher was a BIG wonderful surprise! These gels are great. The colors are lovely (although like a previous reviewer I am also looking for a replacement for the brown/plum color of Tarte's Fig which is still my favorite for my very dark brown eyes. It is a soft rich color that is lighter than this dark brown. Jamie, please make brown-plum in this formula. That would be the perfect liner for brown, green, and blue eyes.The taupe is greyer than I need and the plum too purple. Having said that, I love love love the highlighter which surprised me. It is simply the most beautiful color and I actually used it up before the dark brown. I loved it with my dark eyes. It softened and illuminated at the same time. Perfect! 12-22-16
Rated 3 out of 5 by I'll Pass I have used Tarte Smoulder Eye in Fig and LOVED it but you can't find it anymore. I hate when great products are retired. So in an effort to find something to replace it I tried IT in the plum color. I love IT Cosmetics and have almost completely gone 100% IT but this color goes on almost fudge or black. It is easy to apply and a nice eyeliner but I don't like the dark colored liner (almost age 50). When applied to my hand it goes on plum but when applied to my eyes it appears almost dark brown or black. I'll pass on ordering again. 11-03-16
Rated 2 out of 5 by Disappointed As an IT girl, I'm sad to report that this is a product I would never recommend! It doesn't go on smoothly...it skips. I decided to write a review today, because once again I tried to use and the same thing. 10-29-16
Rated 1 out of 5 by Dissapointed I love IT cosmetics but was very dissapointed with this eye pencil set. I used it maybe 10 times and the pencil is gone. The pencil is completely empty. A big waste of money. 10-24-16
Rated 5 out of 5 by Liners that last! I have never used eye or lip liners that have lasted like these have, and I have used many over the years! The eyeliner doesn't budge, and the lip liner never has to be reapplied. They are so easy to use and the results are simply beautiful! I am thankful to have found such outstanding products! 10-07-16
  • 2017-01-22 T14:29:36.984-06:00
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