Rated 3.8 out of 5 by 24
Rated 5 out of 5 by stars714 Creamy
I love IT cosmetics . When I ordered this lip hydrating stick, I received a two-fer! I love the smoothness; .keeps lips moist and gives you a 'natural' slight pink hue of your natural lip color!
Rated 2 out of 5 by chadsmom101 Glorified Chapstick
Oh no! I have to tell the ladies the reality of this product. I love other products from this line, however this is an epic fail. It is nothing more than a chapstick packaged pretty. The texture is great, the hydration great, however it only lasted about 20 minutes. There is no color payoff so make sure you're aware of this before purchasing, I knew this, it wasn't a factor in my review. If it lasted longer it would be a winning item! Thumbs down.
Rated 1 out of 5 by suz040 Not For Me
I'm disappointed ! This product has no shine. Very flat look. Sending it back
Rated 1 out of 5 by saunie Just Awlful
I was highly disappointed in this product., it is not anything like they talk about on the air. It is greasy like a petroleum jelly on lips. No color and certainly does not feel good.
Rated 5 out of 5 by NurseNana Perfect!
My lips have gotten so dry as I've aged. Haven't been able to find a lip color or lip product that really feels like it looks right until this "IT" Je ne sais quoi. I am a total convert to this brand.
Rated 4 out of 5 by babs1964 Great Product, No so good tube!
Love the lipstick, love the lipstick, love the lipstick. However, most lipstick tubes remain in place once you've turned them up to apply. These tubes spin when applying the lipstick, very frustrating. It's really as simple as holding the tube in place so it doesn't turn, just not what I am used to. I will be an autoship buyer simply because this IS MY PERFECT PINK. My lips stay moist and the color is so natural. Would love it if the tube was redesigned.
Rated 5 out of 5 by kimbobee OMG!
I am in LOVE! This is the best lip treatment. I have to have it on me at all times. I just went back and ordered it for auto delivery, too bad it is on wait list.
Rated 2 out of 5 by Jlyns Disappointed
When I watched the on air presentation and read the reviews I was so excited to try this product. I loved the idea of a moisturizing balm that would be good for my lips but also give the slightest hint of natural color. However this did not work out for me at all. While the balm was certainly very moisturizing and felt good on my lips the color on me was the most unflattering bright pink. On me there was nothing natural looking about it. It did not look good at all with my skin tone or haircolor. Unfortunately the pink color just got worse as the balm started to wear away. What a huge disappointment! Unfortunately it seems to be hit or miss with It Cosmetics and for me this was a big miss!