IT Cosmetics IT's Your Naturally Pretty 3-piece Eye Essentials

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If Sold Separately: $76.00

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Bring the attention to your beautiful eyes with antiaging, lid-smoothing, eye-opening technology! Your Naturally Pretty Essentials Anti-Aging Matte Eyeshadow Palette is IT Cosmetics' breakthrough eye shadow formula, six shades chosen to enhance every eye color. These six luxe antiaging silk-infused eye shadows are all matte, perfect for women. Transforming Hello Light can be worn alone or added to any of the matte shades creating a new pearlized color with a simple swipe of a brush. Rich, luxe pigment glides over your lids and is infused with hydrolyzed collagen and silk. The eye shadows are paired with the Heavenly Luxe No-Tug Dual-Ended Shadow Brush so you can use these shadows wet or dry, as shadows or liners.

Tightline Full Lash Length Mascara Primer is your eyeliner, your conditioning black mascara primer, and your mascara in one step! Tightline helps to create the look of a full lash line. If you have missing or sparse lashes, Tightline's super skinny soft mascara brush lays down pigment between lashes, creating the look of a full lash line even if you don't have one, giving you the look of an eyeliner without taking up eyelid space!

How do I use it: For best wear, use the Heavenly Luxe No-Tug Dual-Ended Shadow Brush and apply your choice of luxe high-performance eye shadows--wet or dry--for a beautiful, naturally pretty look. Dip your brush into a matte shade and tap into the Transforming Hello Light to add a soft pearlized tone to any color. Start at the root of your lashes with the Tightline skinny brush, wiggle, and sweep to the tips. For a more visible eyeliner effect, gently press the Tightline brush along the root of your lashes. Move along the entire lash line for a beautiful Tightline eyeliner effect.

From IT Cosmetics.


  • Pretty Essentials Palette with 0.064-oz eye shadow in Transforming Hello Light and six 0.028-oz eye shadows
  • 0.118-fl oz Tightline Full Lash Length Mascara Primer
  • Heavenly Luxe No-Tug Dual-Ended Shadow Brush

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Reviews & Community QA

IT Cosmetics IT's Your Naturally Pretty 3-piece Eye Essentials is rated 3.7 out of 5 by 19.
Rated 3 out of 5 by from Great shadows but... the shadow is great and I love the application brush. However, the mascara was very dry and I was only able to get a few applications before it started caking up. I like the wand but the mascara itself was worthless. :( Hence, the three stars. Yes recommendation for the shadow and No for the mascara.
Date published: 2017-01-28
Rated 1 out of 5 by from Good eyes shadows bad mascara Mascara is totally dry. Even after applying 2 or 3 coats it does nothing because it is totally dry.
Date published: 2017-01-24
Rated 5 out of 5 by from BEAUTIFUL This is a nice set. The brush and lash treatment is fantastic.
Date published: 2016-12-27
Rated 3 out of 5 by from Nice, But... This is a nice set but I was disappointed by the mascara. First, when you pull off the cap of any other mascara the cap is the shorter portion and the mascara is in the longer portion - this one is the opposite - so you really are getting very little product. Also, due to this lack of product I definitely did not get results like the models who demonstrated on tv. Even after several coats my lashes looked nothing like theirs. It didn't curl my lashes as they described and barely coated them. Would not purchase mascara again, but the brush and eye shadows were nice.
Date published: 2016-12-07
Rated 5 out of 5 by from Great Value Love this set because it has pretty much all you need for a pretty look, minus the blush. The shadows go on smoothly and are neutral everyday shades and I always love the "it" brushes. The tightline is a nice primer as well. Would make a nice gift for a person who is not that into makeup, but would like to start wearing it. :)
Date published: 2016-12-02
Rated 5 out of 5 by from Love these products! I am 67 years young and mine skin has gone crazy on me. It Cosmetics is a product I have success with. I had quite using eye shadow because it was ageing no matter what I used, until this product. Love it and thank you.
Date published: 2016-11-13
Rated 5 out of 5 by from Transformative I love this little kit! The colors are NATURAL, and the brush is with the price of admission alone! I have hooded eyes. As I get older, I'm in my mid-forties, the lids are getting worse. I have a Tarte pallete that I once loved, but I cannot do the shimmer anymore. This little kit has helped my blue eyes pop again. I feel pretty. Thank you, Jamie!
Date published: 2016-11-13
Rated 2 out of 5 by from Disappointed For once I wish I could find an eyeshadow pallet with colors I can use. Three of the colors were so light, they would really only work as highlighters. One color was okay and the other two colors were too dark and I think we're to be used as liners. I don't use shadows as liners, I use pencil liners. So when ordering a pallet, I'd like to have at least five of the colors to be something I can use. The pluses were that the colors are very saturated, just too light. I like that they were matte, I'm no longer into shimmer shades. I am white and fair to medium complection. I found the application of the mascara to be too time consuming to attain the results they show during the presentation.
Date published: 2016-11-12
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