IT Cosmetics IT's Your Naturally Pretty 3-piece Eye Essentials

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If Sold Separately: $76.00

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Bring the attention to your beautiful eyes with antiaging, lid-smoothing, eye-opening technology! Your Naturally Pretty Essentials Anti-Aging Matte Eyeshadow Palette is IT Cosmetics' breakthrough eye shadow formula, six shades chosen to enhance every eye color. These six luxe antiaging silk-infused eye shadows are all matte, perfect for women. Transforming Hello Light can be worn alone or added to any of the matte shades creating a new pearlized color with a simple swipe of a brush. Rich, luxe pigment glides over your lids and is infused with hydrolyzed collagen and silk. The eye shadows are paired with the Heavenly Luxe No-Tug Dual-Ended Shadow Brush so you can use these shadows wet or dry, as shadows or liners.

Tightline Full Lash Length Mascara Primer is your eyeliner, your conditioning black mascara primer, and your mascara in one step! Tightline helps to create the look of a full lash line. If you have missing or sparse lashes, Tightline's super skinny soft mascara brush lays down pigment between lashes, creating the look of a full lash line even if you don't have one, giving you the look of an eyeliner without taking up eyelid space!

How do I use it: For best wear, use the Heavenly Luxe No-Tug Dual-Ended Shadow Brush and apply your choice of luxe high-performance eye shadows--wet or dry--for a beautiful, naturally pretty look. Dip your brush into a matte shade and tap into the Transforming Hello Light to add a soft pearlized tone to any color. Start at the root of your lashes with the Tightline skinny brush, wiggle, and sweep to the tips. For a more visible eyeliner effect, gently press the Tightline brush along the root of your lashes. Move along the entire lash line for a beautiful Tightline eyeliner effect.

From IT Cosmetics.


  • Pretty Essentials Palette with 0.064-oz eye shadow in Transforming Hello Light and six 0.028-oz eye shadows
  • 0.118-fl oz Tightline Full Lash Length Mascara Primer
  • Heavenly Luxe No-Tug Dual-Ended Shadow Brush

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Reviews & Community QA

Rated 3.4 out of 5 by 9 reviewers.
Rated 5 out of 5 by Better than expected Exceeded my expectations !! Having aging skin, I wanted an eye shadow that didn't leave me with dry looking lids.. and I've spent way to much money on makeup trying to find that ! I've heard all the claims of other name brand shadow pallets, this is the real deal !! love the colors in this palet and the brush,, my lids look beautiful and I love the color choice !! No ugly old looking dryed out lids !! I love it cosmetics! to bad it took me so long to discover "IT!" ! It works for me and my 50 year old lids amazingly. I wear it every day! And the tight line mascara wow !! I'm in love and can't live without either. 10-30-16
Rated 1 out of 5 by Not what I aS hoping for. I have another set of eye shadows from IT cosmetics that I live. This set contains shadows that look so similar on my eyes that I actually had to second guess which shadow that I put on. The mascara does not work like shown on T.V. Unfortunately I will be sending this product back. 10-29-16
Rated 3 out of 5 by Like It The 3 piece eye essentials is a good product however it came with no instructions for use. It would have been good to refresh my memory! Additionaly the mascara brush was bent when I took it out of the container. That was disappointing! 10-29-16
Rated 5 out of 5 by Foolproof set! I have been using the CC cream for a few months and decided to go for the eyeshadow set. I have been using this for about a week and it's very nice and natural looking. Foolproof with the enclosed brush. Good coverage. I wear eyeshadow almost every day and I like the idea of good ingredients with no talc. I am using the tightline mascara off and on as well and it's not bad and it did stay on all day. It was a little hard to take off but that's not necessarily a bad thing! I like shopping QVC because they seem give you something extra-like the brush. I would recommend this set as well as the no tug gel eyeliner from IT. 10-28-16
Rated 5 out of 5 by Nice colors...all I need! I ordered this thinking that maybe I could toss all my old unused shadows, which is just what I did. At 55, I'm going for a natural, no-makeup makeup look. These colors are perfect for me. While it would be nice to have a mirror on the inside lid, it's not a big deal...certainly not 'horrid'...personally I appreciate the paper based compact. I may pick up another. I also ordered the Tightline mascara. It was just okay for me. I much prefer Josie's conditioning mascara. 10-28-16
Rated 5 out of 5 by Goodies Galore! This is a great set, so diverse... yet simple. Six matt shades that will take you from breakfast with friends, the professional class and sofistication of a work environment to a hot date with your honey and everything in between. Plus the added must have option of the gorgeous and transforming powers of "Hello Light". Tightline not only redefines and simplifies the finishing touches but takes things to the next level at your personal discretion of discreet, playful or volume and pop! The brush is a must have tool as it glides and completes every blend, definition and blissful eye catching look. Being eco friendly on the eye shadow palette called naturally pretty I found not only subtle, humorous and fun but more honest and less weighty than falsely lined metal & plastic trays of other brands bulked up packaging of imperfection that give you less in volume and quality. If you have sensitivities, allergies or complex issues when it comes to beauty products using this graciously thought out & brilliant set will be a game changer for you. 10-25-16
Rated 2 out of 5 by Not as expected I had high hopes for this but it's nothing great. The mascara does not make it look anything like a tightline at all as sold on TV. The eye shadows while nice and pretty are nothing spectacular and most of the colors look the same when you put them on the eyes. The brush is ok but the smudger end actually tugs on the delicate eye area and even hurts a bit and it leaves too big of a line to call it a smudge brush. This is going back...... 10-25-16
Rated 2 out of 5 by Not worth it for me It was the mascara that I was excited about here. Unfortunately, I found it to be very unimpressive. It's going back. I never opened the eye shadow or brush that also came so I can't speak to either of those. 10-21-16
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