IT Cosmetics IT-O2 Oxygen Liquid Foundation with Sponge

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What is it: This foundation is truly like a facial in a bottle...in a foundation! IT-02 Oxygen Antiaging Liquid Foundation gives sheer-to-buildable, full coverage and leaves your skin with that dewy, your-skin-but-better glow. It's also infused with antiaging peptides, hyaluronic acid, hydrolyzed collagen, and special IT Cosmetics Drops of Light reflecting pigments to help optically blur away the appearance of imperfections. This is an antiaging foundation that gives you the power to achieve hydrated, luminous, and healthy-looking skin while receiving powerful antiaging benefits. The light-diffusing properties even skin tone for flawless, airbrushed-looking skin without settling into lines and wrinkles. And the beauty sponge is the perfect tool for stippling and an airbrushed-looking application.

Who is it for: Anyone who wants the power to achieve their most beautiful skin ever! Anyone who wants the antiaging benefits of peptides, hydrolyzed collagen, and niacin. And anyone who wants to help instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

Why is it different: IT-O2 Liquid Oxygen Foundation is a breakthrough in liquid foundation technology.

How do I use it: Start with clean, moisturized skin. Dispense a dime-size amount of IT-O2 Liquid Oxygen Foundation to the back of your hand. For flawless, luminous complexion perfection, apply the foundation starting in the center of your face and blend outward using the IT Cosmetics(R) beauty sponge, an IT Cosmetics foundation brush (sold separately), or your fingers.

From IT Cosmetics.


  • 1-fl oz IT-O2 Oxygen Foundation in Fair, Light, Medium, Tan, or Rich
  • beauty sponge
  • Imported

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Reviews & Community QA

IT Cosmetics IT-O2 Oxygen Liquid Foundation with Sponge is rated 3.5 out of 5 by 446.
Rated 5 out of 5 by from great Great for sensitive skin and nice coverage. IT products will not disappoint
Date published: 2017-03-25
Rated 5 out of 5 by from Truly amazing foundation I moved to NC from FL and let me tell you guys the difference in my skin is huge bc of the winters in NC! My skin is so dry in the winter and this foundation is epic. I was a huge fan of the cc one but having used this my face is moisturized and flawless. This doesnt even weigh or feel cakey. This is a must try!
Date published: 2017-01-15
Rated 3 out of 5 by from Feels great, but not enough coverage I love the way this foundation feels on my skin, but it does not offer enough coverage. It looks more like a cc foundation where it covers and corrects, but offers light coverage. Please make a full coverage foundation that feels as great as this!
Date published: 2016-10-31
Rated 5 out of 5 by from LOVE IT This is my first purchase of IT cosmetics saw my friend with it and everyone kept complimenting her on her skin so I thought I would try it. Just received my order, I always have a problem with the color of the make up I purchase but this is absolutely the best I have ever purchased. I will certainly be buying more products
Date published: 2016-10-14
Rated 5 out of 5 by from Really like it not heavy! I use IT CC cream for summer and loved it to. But for fall and winter I wanted a little more coverage and did not want shine and it doesn't leave shine :) I love IT Cosmetics. Thanks for making us feel great on the outside where we feel good on inside.
Date published: 2016-09-29
Rated 5 out of 5 by from Love it. Love it. I am 50 years old and this is the first foundation I have been able to wear that does not irritate my skin. I purchased the rich although I was hesitant about the match, but it looks great and feels good as well. Wow. I will be trying some of the other products to enhance the finished look. Great product.
Date published: 2016-07-06
Rated 5 out of 5 by from Best foundation for older ladies!!! I have tried several brands including other IT products. This is the best for my 67-year old skin! It does NOT accentuate my wrinkles. Jamie, you should show this remarkable product more often. Thank you and please don't stop making this foundation.
Date published: 2016-05-27
Rated 4 out of 5 by from The best IT foundation so far I have used their pressed compacts and tried the cc cream (hated it) and LOVE this one! I am 45 and have light skin, freckles, redness and blotches and this covers it perfectly! (I got the light) Totally build-able. I haven't tried the sponge yet, I'm using the blurring 101 brush and am very satisfied so far!! People complaining about the pump not working, mine was messing up too until I realized the top just wasn't screwed on tight and it was letting air in, hence, the product not coming out well. I have tried Lorac, Bare Minerals (was a fan for years) and the other IT foundations before this and I think this wins hands down! Why not try it? There is a money back guarantee...
Date published: 2016-05-17
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