Rated 3.5 out of 5 by 441
Rated 5 out of 5 by Tracey M Love it. Love it.
I am 50 years old and this is the first foundation I have been able to wear that does not irritate my skin.
I purchased the rich although I was hesitant about the match, but it looks great and feels good as well. Wow.
I will be trying some of the other products to enhance the finished look.
Rated 5 out of 5 by Freckles2 Best foundation for older ladies!!!
I have tried several brands including other IT products. This is the best for my 67-year old skin! It does NOT accentuate my wrinkles. Jamie, you should show this remarkable product more often. Thank you and please don't stop making this foundation.
Rated 4 out of 5 by Wendy R The best IT foundation so far
I have used their pressed compacts and tried the cc cream (hated it) and LOVE this one! I am 45 and have light skin, freckles, redness and blotches and this covers it perfectly! (I got the light) Totally build-able. I haven't tried the sponge yet, I'm using the blurring 101 brush and am very satisfied so far!! People complaining about the pump not working, mine was messing up too until I realized the top just wasn't screwed on tight and it was letting air in, hence, the product not coming out well. I have tried Lorac, Bare Minerals (was a fan for years) and the other IT foundations before this and I think this wins hands down! Why not try it? There is a money back guarantee...
Rated 5 out of 5 by Cpeach It's a Miracle!
This is one of the first liquid foundation I have used in 30+ years. Having oily skin & being from the South, I shied away from liquids that melted down within 30 minutes. This is light, airy, does not settle into lines & wrinkles, amazingly covers my sun & age spots, & covers with a softness that is so natural. My daughter will be getting married in an outdoor wedding. I am so confident that I will be at my best!
Rated 1 out of 5 by Dry Skin Sandi No coverage
This product has very few coverage. I would not recommend this product if you are trying to cover any sun spots etc. On the other hand this product does feel soft as if you are not wearing anything . It also looks like your are not wearing make up either.
Rated 4 out of 5 by DLB19595 I love the color
and how light this is but I am thinking it doesn't cover brown spots so well...well I can see them anyway so I am thinking I need a cover-up under the foundation..RECOMMENDATIONS?
Rated 1 out of 5 by mnb_13 Not for me
Really wanted to like it but unfortunately I didn't. I got the fair shade and it didn't match my skin tone. Product was too sticky when I put it on. I didn't use the sponge but from the way it felt it was too dense. Back it goes.
Rated 5 out of 5 by MJ65 This stuff is awesome!
I purchased the color Tan it it blended with me perfectly. It looked like my skin, only better. It did not settle into the fine lines under my eyes, but the powder I set it with did so it was the powder"s fault and not the makeup. This is like a BB/CC cream but the coverage is way better and paired with the IT CC Concealer my makeup looked great, even my husband said how good it looked. And, for Alabama humidity, it stood up pretty good for August in the south.
I have a feeling this will be the foundation I reach for when I want to wear a foundation with more coverage than a tinted moisturizer and not a super heavy foundation. Keep in mind, this is coverage that is not heavy, so some of my sun damage spots showed up but nothing like they do with just moisturizer on, but it did cover my redness from slight rosacea. I'm sure it is buildable but I do not like to look mask-y and this definitely did not. And, it is very moisturizing and emollient without being greasy or oily but I am also very dry, even in a humid climate.
I buff it on with a blurring buffing brush but I finish with the blender sponge, I wet it, wring it out really well and bounce it on my face to pick up excess product without messing anything up. I also used a water based primer and set it with the same thing.
So when this runs out I will purchase again and I will probably go down one shade for winter when I begin to get just a little bit lighter complected.
I am 50 with a yellow/olive complexion, very dark circles, sun spots and redness from rosacea, but that is only slight.