Rated 3.4 out of 5 by 53
Rated 5 out of 5 by Cleangirl Thanks Jamie!
Thanks for fixing this mascara this has always been my favorite mascara even though it's not waterproof. I wrote in and told Jamie how I had received bad batches of this mascara . I begin to try other mascara because this one was always so dried out. My lashes had almost lost all of my lashes but when I begin using this mascara my lashes begin to grow and come back that's why when people would say they might as well buy drugstore mascara I could not because this formula has good for you ingredients unlike drugstore brands. I can't speak for any one else but I love this mascara and I am so glad I decided to give this another try it is working just like when I first tried it. Thanks Jamie for correcting the problem It cosmetics thanks for listening and doing something about it. I'm so excited to have my mascara back. Lol
Rated 1 out of 5 by Susie1966 Not really impressed
Not very build-able and melts. Having said that it is difficult to remove completely.
Rated 1 out of 5 by TikiC Not What I Was Expecting
I love the IT makeup line so I was excited to try this mascara. So disappointed!! It ran in my eyes and smudged. I stopped using it. I'm going to try one more time to use it, hoping the last time could have been just a fluke.
Rated 5 out of 5 by Alexsgrandma Best Mascara Ever!!!!
I don't understand the negative reviews saying this mascara is clumpy, messy, and flakes off. I have found none of those to be true.I find it does work best with a primer first (right now I am using Laura Geller's but will go back to IT's TIGHTLINE when that is gone#. I apply 2 coats of the Hello Lashes, top and bottom. Then a little later I may apply a third coat...OMG! My lashes look full and so lush! No "spidery" look either. A few of the models do look like they might have lash extensions. I wish Jamie would feature the older models more as far as the mascara demos too, not just the foundations, blushes and lipcolors. The ball tip is great for getting those little lashes in the corners, whether you use it horizontally when applying across all of your lashes or when applied vertically to the spots where extra is needed. I actually do both. I have found NO issues with clumping or flaking, so I wonder if those who do are trying to apply one thick coat or two, or maybe not giving each coat a little drying time between coats, instead of lighter coats. Mine stays on until I take it off at night with a simple eye makeup remover...no problems. I have this duo on AD, plus a duo of the TIGHTLINE and a duo of one Hello Lashes and one TIGHTLINE. I won't be without them! I am 65, so my lashes aren't as long as they were in my youth, but with the IT Hello Lashes and TIGHTLINE they still look amazing! Thank you, Jamie, Jacquie and company for all of your amazing products!
Rated 1 out of 5 by I Observe Not lovin' this at all!
Very clumpy and messy! Too much comes out on the brush. I like a more natural look, but I end up with spider lashes. Not ordering this again.
Rated 5 out of 5 by joyce101000 great product
I have been using this mascara for about a month. I can say that it is great. I goes on nicely and stays on all day. I like the way it separates my eyelashes and doesn't clump. I use the black and it doesn't flack off. I use the regular not waterproof and have never had a problem with it. I really like the brush because it makes applying mascara to my bottom lashes easy and the lashes inside and out side of my upper lashes. This is just a great overall product.
Rated 5 out of 5 by Verified Reviewer I love this mascara
I don't understand why there are so many negative reviews on this mascara because I absolutely love it. I am 73 years old and you could never find my eyelashes because they are so light, and this mascara works great. I love the little ball because it can get to the the tiniest and palest lashes at the end of your eyelash line and at the beginning. I start by putting the mascara on the ends of my eyelashes and once they have kind of set a little, I will add another coat getting the very fine eyelashes. I don't want heavy mascara because of my age -- dark mascara just brings out more wrinkles. I would like to suggest though that they make this in a brown shade instead of just black, that way we older ladies don't look so hard. :-) I have no problems with it running or smearing so far. I definitely recommend this and I have it on auto delivery. Again I really love this mascara and the way the brushes are made. Thank you.
Rated 1 out of 5 by WHN Not "it"
The mascara is clumpy and smudges very easily.
Too bad, because the other IT products are good.