IT Cosmetics Heavenly Luxe Paddle Foundation Brush

IT Cosmetics Heavenly Luxe Paddle Foundation Brush
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What is it: The IT Cosmetics Heavenly Luxe Plush Paddle Foundation Brush is a thick, densely packed brush that does the work for you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection.

Who is it for: Anyone who wants even application from the simple swipe of a brush!

Why is it different: 100% synthetic and expertly shaped, the Heavenly Luxe Plush Paddle Foundation Brush is designed to evenly apply and blend cream and liquid foundation on your skin!

How do I use it: Pump your favorite cream or liquid foundation (both not included) onto the back of your hand. The Heavenly Luxe Plush Paddle Foundation Brush picks up just the right amount of product and will blend quickly and evenly over your skin!

From IT Cosmetics(R).


  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 2.8 out of 5 by 16 reviewers.
Rated 1 out of 5 by Bristles Fall Out I have many IT brushes and love them all except this one. It was great for a few months but when cleansing with Purity the bristles bean falling out. After it dried and I had removed the bristles that fell out bristles continued to fall out while I was applying my foundation. I had t throw it away. I am very disappointed especially since this has happened quite a bit based on the reviews. Huge waste of money. 01-05-17
Rated 2 out of 5 by don't waste money Great use for a few months but then the bristles started falling out and thus making application of foundation difficult. Thought this product would last for a while. Disappointed for love all the othe IT Cosmetics products. 12-29-16
Rated 5 out of 5 by Great brush ! I love ALL MY IT BRUSHES! They are so amazing ! And I have almost the complete heavenly luxe collection! From reviews I see some people are having shedding issues I have not . But I clean my gently w baby shampoo every other week and make sure to not get the ferrule wet . I made that mistake once and my brush shed so bad until finally I had to throw it out . Also in between washes I like to take a napkin and use there brush bath . But it u won't be disappointed! 10-23-16
Rated 5 out of 5 by Does an amazing job I got this brush when I ordered my cc cream. I tried just using my hands. This brush really takes this coverage to another lever. Really applies the product evenly and totally flawlessly. It really makes a huge difference in the way the product goes on and stays on. I highly recommend 09-23-16
Rated 3 out of 5 by Hard To Clean I like to keep my brushes clean, but with IT, they fall apart when you wash them. I usually use a brush cleaner or Purity cleaner. The bristles fall out 09-20-16
Rated 1 out of 5 by Very Disappointed I absolutely LOVE the IT Brushes but this one......well, HIGHLY disappointed. Felt like it took off more of the foundation than it did applying it. :( 07-19-16
Rated 2 out of 5 by Falling apart I LOOOOVVVEEE the majority of my It Cosmetics brushes, but this one is not lasting at all. I got it with the CC Cream in a set, and while it was great at first, it has since started to shed chunks of bristles. Won't last much longer and I haven't even had it that long. :( 07-05-16
Rated 1 out of 5 by Sheds A Lot I usually love all IT brushes but this one I do not. I loved it at first but it quickly started to shed every time I use it. Not just one or two hairs either. Very disappointed. I will not be buying anymore brushes by IT. I'll use them first if they come in a kit to see if they have improved. 06-21-16
  • 2017-01-22 T14:28:39.670-06:00
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