IT Cosmetics Heavenly Luxe Paddle Foundation Brush

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IT Cosmetics Heavenly Luxe Paddle Foundation Brush
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What is it: The IT Cosmetics Heavenly Luxe Plush Paddle Foundation Brush is a thick, densely packed brush that does the work for you to effortlessly blend cream or liquid foundation onto your skin for complexion perfection.

Who is it for: Anyone who wants even application from the simple swipe of a brush!

Why is it different: 100% synthetic and expertly shaped, the Heavenly Luxe Plush Paddle Foundation Brush is designed to evenly apply and blend cream and liquid foundation on your skin!

How do I use it: Pump your favorite cream or liquid foundation (both not included) onto the back of your hand. The Heavenly Luxe Plush Paddle Foundation Brush picks up just the right amount of product and will blend quickly and evenly over your skin!

From IT Cosmetics(R).


  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Heavenly Luxe Paddle Foundation Brush is rated 2.5 out of 5 by 20.
Rated 1 out of 5 by from Bristles Fall Out The bristles on this brush fall out nonstop. Worked well in the beginning, but once the bristles decided to start coming out there was no stopping them.
Date published: 2017-06-25
Rated 1 out of 5 by from no no Had my brush for about 6 months washed it with brush spray and ALL the brush hairs fell out! Felt and looked like good quality but it was not, good while it lasted. With the price and the hype about IT brushes should have lasted a lot longer.
Date published: 2017-03-29
Rated 3 out of 5 by from Great for a while I too loved this brush when I first got it with my It foundation. For the first few months it was great, applied makeup smoothly and evenly. However, I have now been using it for 4-5 months and the bristles have been falling out for the past couple of months. I have to pull several out from the center of the brush with each use. I will definitely try a different brush when I order another one. It was probably worth the price when purchased as a bundle with the foundation but I definitely wouldn't pay full price for it.
Date published: 2017-02-28
Rated 1 out of 5 by from Started out great I was in love with the brush when I first received it. After washing it once the bristles really started to fall out. After the second time of washing it, I can no longer use it because the bristles just fall out non stop. They get everywhere. You'd think with a brand like IT and the cost of this brush that it would have been better quality. I'll never buy another IT brush.
Date published: 2017-01-28
Rated 1 out of 5 by from Bristles Fall Out I have many IT brushes and love them all except this one. It was great for a few months but when cleansing with Purity the bristles bean falling out. After it dried and I had removed the bristles that fell out bristles continued to fall out while I was applying my foundation. I had t throw it away. I am very disappointed especially since this has happened quite a bit based on the reviews. Huge waste of money.
Date published: 2017-01-06
Rated 2 out of 5 by from don't waste money Great use for a few months but then the bristles started falling out and thus making application of foundation difficult. Thought this product would last for a while. Disappointed for love all the othe IT Cosmetics products.
Date published: 2016-12-30
Rated 5 out of 5 by from Great brush ! I love ALL MY IT BRUSHES! They are so amazing ! And I have almost the complete heavenly luxe collection! From reviews I see some people are having shedding issues I have not . But I clean my gently w baby shampoo every other week and make sure to not get the ferrule wet . I made that mistake once and my brush shed so bad until finally I had to throw it out . Also in between washes I like to take a napkin and use there brush bath . But it u won't be disappointed!
Date published: 2016-10-23
Rated 5 out of 5 by from Does an amazing job I got this brush when I ordered my cc cream. I tried just using my hands. This brush really takes this coverage to another lever. Really applies the product evenly and totally flawlessly. It really makes a huge difference in the way the product goes on and stays on. I highly recommend
Date published: 2016-09-24
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