Rated 3.5 out of 5 by 508
Rated 5 out of 5 by caty4 Pretty Skin
I was watching Jamie in a video about the confidence in a compact, and saying how comments should not be about your pretty make up,but your pretty skin. Well, that is exactly what has happened to me so often since using It!
My sister continues to believe that I have had botox injections because I have no wrinkles. The answer to that is a big fat NO! At 55 years old there are wrinkles,but minimized greatly. I can't wait to receive the new confidence line that has be promoted. Gee, maybe my 27 year old daughter and I could be confused as sisters!
Thank-you for such great products. Products that my daughter loves and can use on her sensitive skin.
Keep the research outcomes coming!!
Rated 1 out of 5 by Ana29 Please Make Darker Shades
I had a friend who was kind enough to order this for me because she thought I might like it unfortunately when she ordered the rich it was too light for my skin so I am asking It Cosmetics to please make a couple more Dark Shades so that I can have the right shade for my skin tone thank you
Rated 5 out of 5 by Etracy Love love love
I love this CC cream. It gives me great coverage and doesn't feel like a have a cake in my face.
Rated 5 out of 5 by PomMom73 Exactly the coverage i wanted
This goes on quickly and provides great coverage for
my skin. It makes my skin look hydrated and covered the redness around my nose perfectly. It didn't feel like I had spackle on my face, nor does it have an odd smell. The SPF is a must for a fair skinned women like me. I'm so glad I bought this.
Rated 2 out of 5 by ADT32 Need More Warm Tones
This is well as all of the It Cosmetics don't have a skin tone that look good on my skin. My complexion is warm orange/yellow. I've tried mixing tan and deep but it just is to pink too flat.
Rated 2 out of 5 by Tantrum Extremely Pale
I have difficulty matching my light pink skin to foundations and actually contacted IT to request additional assistance. I am NOT porcelain and do NOT burn particularly easily, but was recommended their lightest shade because of my cool undertones. What a disaster! After anticipating the foundation's arrival, I rushed to apply...and looked like a cadaver. I already know that their darker shades are going to be too yellow for me, so I have yet one more addition to the foundation graveyard, although the brush alone is excellent quality and saved me from returning. I was not impressed with the luminosity of it either. I looked very ghastly and shiny. Coverage was moderate, although buildable, but when more is added to obtain fuller coverage, it did seem to emphasize pores, lines, and imperfections. Honestly, it's not the worst I've ever tried, but it sure doesn't come close to living up all the hype about it. I guess my expectations were unrealistically high. In retrospect, it seems a number of reviewers comment about the extreme lightness of IT foundations; I guess I should have taken the time to read them instead of relying solely on the company to steer my shade selection. I am a huge fan of many other IT products, especially their brushes, and really wanted to love this, but it totally missed the mark on multiple counts for me. I wasn't going to review until I heard the IT representative state on BeautyIQ that there was no need to worry about your skin's undertones, but to just stick to your general shade and you'd be fine, I felt compelled to share my experience. It actually DOES matter, so I'll be looking elsewhere until IT thinks so too and offers more shade options that actually DO suit a wider spectrum of skin colors.
Rated 1 out of 5 by carolyn Disappointed
Nobody has ever mentioned it's full of glitter! I hate this. Fine if you are 22 and headed out to a bar, otherwise skip it!
Rated 5 out of 5 by GoHorns! Smooth, Soft Looking Skin
I'm in my mid-50's, my skin is "meh" I have dull skin, freckles and a few age spots, nothing major and they are not dark by any means..because I wear lots of sunblock. It Full Coverage Illumintion is such a great foundation on my skin, it softens the roughness of my aged skin, it is not sparkly or shimmery. I have used higher end illumination foundation (department store - higher mark-up) and does not compare to this foundation. I love it! And it's good for my skin!!!