Rated 3.6 out of 5 by 50
Rated 5 out of 5 by NINA80 Foundation
I love this product and buy it local also when i run out. It goes on easy and it has everything in it that you need. Love it Love it
Rated 5 out of 5 by Xsusan Amazing!
I am 58 years old and have been searching for the the right coverage that does not go into my wrinkles and i wanted a Dewey finish. I had pretty much given up and had wasted so much money until a friend let me try this product. WELL! I was amazed, thrilled and finally found what I was looking for!!! This product is perfection for me!! I am so happy to have finally found the magic bullet!! However I do use Josie Maran Milk and the Argan oil but still - this product is just amazing!! Have turned all my friends onto this and every single one is just as happy! I can't say enough good things about this! Does not go into creases and leaves your skin looking supple and Dewey. Now the powder I don't care for as much, gives more of a matte finish which I am not looking for. I am just one very happy customer!!!!
Rated 1 out of 5 by Ms Jessica Not for Me
I purchased the Rich and it was horrible. After application it was chalky and too thick. I love IT mascara and eyebrow products but this was a miss.
Rated 5 out of 5 by OriginalSassy ((LOVE))
I'm over 50 and have pretty good skin; not many wrinkles but do have some discoloration. I have used the regular IT CC cream which covers great, but this really gives my skin that dewey look that makes my 50+ skin appear younger and healthier. So yes! I highly recommend this wonderful product. It doesn't take much to cover, but if you need more coverage you can just apply a bit more without fear of caking. I've read other reviews that claim there is too much "sparkle" but I do not find that to be the case. I have a feeling it may be the way it is being applied. I have a terrific makeup brush from IT Cosmetics that makes application a breeze, so I would recommend getting one. Makes application fast, easy, smooth and takes less. All I can say is, where has IT been all my life?!
Rated 2 out of 5 by Jenna Sophia Color options limited
Really not "Rich" as the color has a lot of blue in it and looks ashey on my med/dark complexion with yellow undertones. It is a wonderful formula as I tried it on before bed and I barely feel as if I have anything on. Jamie, please make more color options for us darker med to dark skin tones with an array of undertones yellow to red. I'd keep this, or exchange for another color if I had the option. 2 stars for the feel, one star for the color options.
Rated 5 out of 5 by Weetie Greatest Purchase Ever
Love this CC Cream!!! Great coverage and feels so wonderful on my skin. Will never go back to old coverage.
Rated 1 out of 5 by jilb Terrible product
I was so surprised and greatly disappointed. Normally I love IT cosmetics. This product is a dud, however. It does not go on smoothly and makes my skin look ashy and older.. There is so much air in the tube I wonder if there is much product. I will cut it open and look. I have learned my lesson and won't be ordering any products that I am unfamiliar with unless I try them out in a department store1st. I can't send it back as it is over 30 days. I was going to use it at my daughter's wedding. Not happy!
Rated 1 out of 5 by RedVik1015 Wanted To Really Like It...
I just can't ... I wanted to be 'luminous' but I thought that would mean my son tone would be even, I'd look wide awake and the lines on my face wouldn't look like I'm old...but nope, I went out in the sun and I swear - I was channeling the Twilight Vampires - there was glitter all over my face... Sigh... I will say I did not see the glitter inside the office - just be warned - avoid the sun like a vampire!!!!