IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2173.
Rated 2 out of 5 by from Don't waste your money!! I'll spend my money on Luminess Air Cosmetics and their compressor. IT Cosmetics just doesn't work for me. It doesn't smooth out my complexion at all, and I do not have a lot of flaws in my facial complexion, I have maybe 5 or 6 freckles, and the freckles show right through the IT Foundation. This being said, maybe it is just my skin type, and it might work just fine for lots of other women - just not me.
Date published: 2017-02-17
Rated 5 out of 5 by from Another great IT product I was previously only using the IT Cosmetics Celebration Illumination powder foundation but saw this and wanted to try it. It does not disappoint. I have redness and this covers so wonderfully! I love the smell of this product, kind of a hint of citrus smell to me. Completely satisfied but think I may try the illumination CC+ just to test. Every product they come out with gets better and better and this one is no exception!
Date published: 2017-02-13
Rated 5 out of 5 by from It girl for life! After searching for almost a year and trying (too many to count) foundations to cover up my dark spots (from too many years in the sun/tanning beds) my search ended after trying It Cosmetics CC Cream! My skin is dry and my complexion is "spotty". This cream leaves my skin looking fresh, slightly dewy, and almost flawless! For the first time I do not have to use a concealer to cover my dark spots! I feel comfortable enough to use 1 pump of this cream to cover my entire face, jawline, neck and walk out the door. For a super simple, everyday face, I paired this foundation with Nars- The Multiple stick for some added 'flushed' glow. I use Medium for winter and Tan for summer, then mix the 2 colors as I'm going into Fall and Spring. This makeup does seem to transfer if you get it on your clothes or touch your face a lot but it doesn't smear all over your face. I've also used this with and without a primer and would say a primer isn't necessary unless you just want that added layer. If you're looking for a moisturizing, full coverage foundation with out the heavy, cakey feeling AND helps prevent some sun damage, you will love this CC as much as I do!
Date published: 2017-02-12
Rated 1 out of 5 by from Not For My Skin....not I understood that this cream foundation was moisturizing but it is not on me. I have a few dry patches on my face and thought this foundation would be the perfect product to not accentuate those places. Boy was I wrong! I used the foundation alone the first three times and the second I applied it those dry patches popped out like big red flags. So the fourth and fifth time I used It Confidence in a Cream as a moisturizer under the foundation and still my dry patches were just as evident. So if a person has dry skin I might suggest this is not the foundation for you. Along with the dryness issue this foundation also accentuated all of my wrinkles. I'm no Spring Chicken and I am well aware that I can not hide my wrinkles but I surely don't want a foundation that points them out to the world. I realize the description for the foundation does not indicate that it will hide wrinkles but .....it is what it is......not for my face.
Date published: 2017-02-11
Rated 2 out of 5 by from Not So Great I have light skin. I ordered the medium because that is what most woman order. I was afraid it might be too dark. Well it's too light. Not a medium shade at all. It is really thick and is dry on my face. I thought CC cream was supposed to have a moisturizer in it. Isn't that what a cream is? So the 2nd time I used it I used moisturizer first. Still too dry and the pump wasn't pumping properly. I didn't like using a makeup brush to put on a liquid foundation. Maybe a spoung would be better. I will probably send it back. Wish QVC didn't charge me shipping to send back a bad product.
Date published: 2017-02-09
Rated 2 out of 5 by from coverage Coverage is ok, when you can get it to come out of tube. This morning I tried and it sprayed on my pajama top, not in the direction I had it pointed. This happened after I had pumped on it far longer than I should of had to pump. Also I don't remember it being so dry and not creamy. I used this once before and was satisfied. This time I am not.
Date published: 2017-02-08
Rated 1 out of 5 by from Coverage is great but theres one BIG flaw This looks pretty on, however as soon as I get slightly hot I sweat. This holds up terribly if you perspire, in fact it's embarrassing!!! Because of the way it runs when I start to sweat I can not use this.
Date published: 2017-02-07
Rated 5 out of 5 by from I'm In Love I will NEVER buy anything else, perfect coverage!!
Date published: 2017-02-07
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