IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2193.
Rated 2 out of 5 by from Great makeup - lousy brush! I have been using this product for several months and the actual makeup is great. Gives great coverage, goes on well and looks natural. The only reason I am rating it low is because of the brush. It doesn't last. I have never had a makeup brush that literally fell apart. I take really good care of my brushes but with this one the bristles continually fall out. I don't know if this was defective or what but it is bizarre how it came apart.
Date published: 2017-03-19
Rated 5 out of 5 by from IT Cosmetics Full Coverage Physical SPF 50 Cream Best face product I have found -- best brushes ever - do not sit on the fence on buying this product -- worth every penny. You just need a small dime size amount and spread with the brush and let dry for 20 seconds and oh what coverage. Not oily or heavy feeling -- will be using this product and for that matter all IT products -- they are the creme of the crop.
Date published: 2017-03-19
Rated 5 out of 5 by from ORDER WITH CONFIDENCE I've been an iT girl for 3 years using the powder foundation. Decided to give the CC cream a try and I'm never looking back! Using about 2 weeks (or less) and I can already see an improvement in my skin! I have extremely red cheeks which I cover up or people ask me if I'm sunburn or have been crying...ugh! The red is lightening up and I'm so excited to see what it will look like after a month of use! The 1st week I used 2 pumps but I realized I only need 1...maybe because of the improvement in my skin? It goes on SO EASY and has cut my make up time by several minutes. After I've applied, I do apply iT warmth over my entire face. Also, have received compliments from my girlfriends at the office...yay! Once again, thank you Jamie and the iT team for making me feel beautiful again
Date published: 2017-03-18
Rated 3 out of 5 by from Just ok I think the coverage is good, but by the end of the day it still falls into my fine lines and wrinkles.
Date published: 2017-03-18
Rated 2 out of 5 by from Would send back if i could I use a few IT products and love them. I don't have freckles but at 53 and growing up in Florida i have sun damage. They are not super dark, and they still show through. ..unless i don't smooth it in im back to my Laura Gellar foundation. Threw out packing slip and box confident I'd love it. I don't so now I'm stuck with it. I gave it 2 stars because it smells good
Date published: 2017-03-18
Rated 5 out of 5 by from Best Foundation I absolutely Love this foundation! It stays on all day and it is not thick at all. I do not feel it on my face at all and it looks so natural. They say M is the most forgiving but it was way to dark. I am fair but not porcelain and have yellow undertones to my skin so light is perfect for me and I think I will go to Med in the summer
Date published: 2017-03-16
Rated 5 out of 5 by from it cosmetics this is BY FAR the best cc cream i have EVER used..i always used top brands that were at least 4 times as expensive ,and i have only raving review ,i will use this products now and forever ,thank you jamie!!!!
Date published: 2017-03-12
Rated 1 out of 5 by from Never This is not what they claim it to be. Does not cover like the commercial. Would not waste your money.
Date published: 2017-03-12
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