IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2230.
Rated 5 out of 5 by from Love it I love the product and how it feels. I jus order the wrong color by mistake. I have ordered another, this time the correct color.
Date published: 2017-05-20
Rated 4 out of 5 by from Love the CC Cream but not the Brush The cc cream is wonderful. It is the best foundation that I have ever used. I am disappointed with the brush though. At first it was great but now many hairs fall out each time I use it. I don't know if that is typical for this brush or not. It hasn't happened with my other IT brushes.
Date published: 2017-05-20
Rated 3 out of 5 by from Not all what I expected Have been using this product for a month. For me it doesn't cover like they demonstrate. I have some large pores that this product tends to stay in. I apply the coverage with the brush then end up using a sponge to finish. I like it but I like my Tarte foundation better. I wont be buying this product again. I do like a lot of IT products. This one just doesn't cover my areas of need on my face like they show. Disappointed as I was hoping it would help.
Date published: 2017-05-17
Rated 4 out of 5 by from Great Coverage, Lousy Brush I have used this for about a year and love it. The coverage is great and much better than other foundations I have tried. However, the brush is awful. I really liked using it because it does a better job than using your fingers, but after a while it started shedding. I could literally pick the bristles off of my face. I have been using another brush that I don't like as well, but at least I remain bristle free.
Date published: 2017-05-13
Rated 2 out of 5 by from Not Impressed. So many people swear by the IT Cosmetics foundation that I was willing to give this a second chance. I had tried it once previously and did not see why it had such high reviews. But when it went on say for five easy payments, I couldn't beat that. Unfortunately, I was once again disappointed. It was crazy thick but I didn't feel this provided an impressive amount of coverage and if I didn't put on powder, my face was super shiny. It also had no staying power. Maybe it was something I did, but it wore off my face fairly quickly. As for the brush...I really do not like applying foundation with a brush. I feel my own fingers provide better blending and after just one use the bristles were just coated and thick and gross. I definitely will not be giving this foundation another chance.
Date published: 2017-05-11
Rated 1 out of 5 by from clown makeup This is horrible! Goes on thick, accentuates pores, takes forever to dry and you end up shiny in the t-zone. I won't bother sending it back but I will never use this product again. Don't waste your money! Even though the color matches well, it looks like you have clown makeup on.
Date published: 2017-05-11
Rated 5 out of 5 by from Great Product !! I absolutely love, love, love this product !! I was very hesitant to order foundation from the Q as I've always had difficulty matching colors with my fair skin tone no matter where I was purchasing from. After debating several times & watching several demonstrations, I decided to go for it !! Best decision I've made in buying make-up in a long time !! Got a perfect shade that goes on beautifully & lasts for hours without turning cakey or looking like I'm wearing a mask by mid day. Especially pleased that it does the job of so many products in one, i.e., sunscreen (which I've always despised using due to it's smell & clogging my pores), serum, primer, vitamins for good skin care & moisturizer. Very thrilled that a little goes a very long way. Thought in the beginning it was expensive but when you add up all the ingredients in one bottle compared to purchasing them all individually, it's a great deal !! And the brush, well that just bumps up the fantastic nature of this extremely wonderful product that much more !! Nothing, from any drug store, even comes close to it's helping to distribute the product in a very even manner. I would highly recommend this product to anyone, skin issues or not, as it delivers exactly what Jamie & the IT Company promises it will !! I'll definitely be back for more absolutely !! And thank you, Jamie, for donating your products to women fighting cancer. My Mom is currently fighting breast/stomach cancer for the second time and was invited to a luncheon at our local hospital where the women who attended were sharing their journeys & supporting one another. During the class, each was given a box of makeup goodies, including IT eyebrow power, and she fell in love with it & told me I had to check out this line of cosmetics. Now we're both hooked & will return for sure !! :) XOXO to all at IT for their fabulous products & to the Q for bringing them to us gals !! :)
Date published: 2017-04-30
Rated 1 out of 5 by from Diappointed I just received this product today and tried it right away. It was too dark for my complexion and too thick. it showed all my pores and dark marks...printing out return label.
Date published: 2017-04-30
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