IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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If Sold Separately: $89.33

or 4 Easy Pays of $10.87

+ S&H and tax Good until April 27, 2018 2:59 a.m. ET

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2405.
Rated 5 out of 5 by from nice coverage I ordered first and was very pleased with the coverage and the application. In fact I also sent them as gifts already. No splotchy applications or streaks. the brush is very nice and applies the product easily.
Date published: 2018-04-23
Rated 5 out of 5 by from Best product I have tried several products similar to this one, but it is definitely the ideal one for me. I love it. I feel that my face looks more luminous and uniform, it does not cover all my imperfections and damages of sun spots, but without doubt I look better than when I use other brands. I like it a lot.
Date published: 2018-04-21
Rated 4 out of 5 by from great full coverage love this foundation. Have mature skin and it doesn't enhance the lines around my eyes and it covers my mild rosacea. Haven't found another foundation that does that. I use this more for special events when I really want to look my best. My skin looks really great when I use it. . I've gotten compliments. My skin looks dewy, and that's hard to do at 54. btw, I was watching a reality show not too long ago, and a "very famous" person was having her makeup done, and I noticed the makeup artist using this foundation on her, and this woman is stunning.
Date published: 2018-04-17
Rated 5 out of 5 by from New fav product Love this product! Full coverage without the heavy “I’m wearing makeup” look. Can use either fingertips or brush but find best results with the brush. Stays on all day!
Date published: 2018-04-16
Rated 1 out of 5 by from Awful This makeup covered nothing! It smelled awful and broke my face out. I returned after trying 2 days in a row.
Date published: 2018-04-08
Rated 4 out of 5 by from Love The Product; Shade Range Is To Limited I love the consistency and the coverage is excellent for a CC cream with their fabulous foundation brush. However I’m sad to say I have to return mine because the shade range is to limiting. IT Cosmetics has a larger shade range in their full coverage foundation so I’ll have to switch formulas but I bummed because QVC doesn’t carry all of the shades in the full coverage either and they’re the only ones that offer the application brushes for a couple bucks more than the product. QVC Please start carrying the Fair/Light as well as the rest of the shades.
Date published: 2018-04-08
Rated 5 out of 5 by from Wonderful Product!! I wear the rich shade and I absolutely love it!! I have a full size bottle plus a travel size because this is my go to foundation. I love how it's full coverage but it's not thick and it doesn't cake on to my skin. I saw this item all over YouTube and I was skeptical. This works wonders and you will not regret purchasing this item.
Date published: 2018-04-07
Rated 4 out of 5 by from Love BUT.... I am a mid 50's gal, and a new IT girl. I love this cover up, it does just that , it covers. Bye age spots ..the nice thing is it does not settle in my lines and creases...." IT" simply floats on top and gives me great coverage, while not becoming blotchy and does not give the caked on look. Here is the BUT...The light is Not a true light...its to dark for fair skin. I have to mix a small amount of my old cover up to lighten it. I usually use the "Ivory" color by cover girl...this is darker then that.
Date published: 2018-04-07
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