IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2247.
Rated 1 out of 5 by from Does not last This product has no staying power, even though it has a built in primer. Put on at 7 am and by 11 AM not a trace remaining on my face. I've already cancelled the auto delivery.
Date published: 2017-07-18
Rated 3 out of 5 by from Doesn't work for me I was so impressed with the demonstration on TV, but I did not have the same results. The coverage is good but not any better than any other foundation that's advertised as full coverage. Its not entirely worthless to me as a foundation, but it certainly is not up to the hype that it was given in the presentation.
Date published: 2017-07-18
Rated 5 out of 5 by from I love this product but I love, love, love this product but the brush and the delivery system need to be upgraded. The product is the best foundation I have ever used - it covers all but so light and I love the SPF living in South Florida. It does not go into the lines and wrinkles and I will use it forever! The brush, however, starts out well but then it falls apart. The tube doesn't work once it gets below a certain level and I have to cut it open from the bottom to get every last drop out.
Date published: 2017-07-13
Rated 1 out of 5 by from not for mature skin I have used many, many makeups over the last 50 some years and have come to the conclusion this one is not for mature skin that has even fine lines. My husband brought it to my attention when we going out last Saturday evening. I went to the mirror did not see anything and then I got my magnified mirror and could not believe how just a sheer coverage had settled in my pores and fine lines. Will go back using my Bare Minerals. I have never had Bare Minerals to do anything, but make my complexion look healthy and not settle in my pores and lines. This product is highly, highly over rated and it does feel like a mask on your face when applied for medium coverage.
Date published: 2017-07-11
Rated 5 out of 5 by from Love It!!!!! I have a very hard time finding a shade for my skin tone. I'm a redhead with fair and very dry flaky skin and in my mid forties. Most fair foundation colors are to light and medium to dark. The fair in It cosmetics is just right. My skin looks hydrated and flawless. Covers my problem areas without looking like I have a thick layer of makeup on. I use to wear Bare Minerals in fairly light for years but my skin always look dry no matter how much moisturizer I put on. The first day I wore my IT foundation I got a compliment on how good my makeup looked. I just ordered the undereye concealer and can't wait to try it and more of this product line. Thank you for a wonderful product!!
Date published: 2017-07-09
Rated 3 out of 5 by from Color matching Sorry, I had to return, I seem to have a problem color matching, it's to light or to dark. I think I may like to makeup, but, not blending well enough for the price.
Date published: 2017-07-08
Rated 2 out of 5 by from big disappointment I have been using this foundation all of 2016 & up till now.....I was on an auto delivery for the product so I would always have it ..The tube I had all last year was 2X the size and the brush was amazing.....got the new order because they said that I could not continue on with my auto delivery, and boy, what a let down.....the tube is 1/2 the size....same product, which I love, and the brush was not the same...I hate this brush...it is like a paint brush...in fact, I was going to contact you for a refund....I would still like someone to contact me regarding this order.
Date published: 2017-07-05
Rated 5 out of 5 by from This product is AMAZING I tried this product after seeing some of the QVC videos, as well as some posts on social media. And I have to say- this product does EVERYTHING it promises! I have struggled with my skin for years, and am currently using retinol treatments (which are working) that are causing my skin to be red and flaky. No other foundation has covered this. This CC cream not only covers the redness flawlessly, but has enough moisture to help combat the flakiness. I have gotten so many compliments on my skin while using this product, that I bought a second for back up when I run out! A thought on using QVC- My first order of this product was defective. I emailed the customer service team to inquire about returning, and my response back was from the representative apologizing and telling me she had already sent me a new product! All I had to do was send my defective one back! Absolutely impressed by QVC's customer service team! They made it easy and I will definitely be purchasing from them again.
Date published: 2017-06-08
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