IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

2016 Customer Choice Beauty Awards Winner
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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

Rated 3.9 out of 5 by 2092 reviewers.
Rated 4 out of 5 by Mixed Marvel I am a light to medium toned black female and I found the tan shade to go on and look a bit muddy on on me, not really a true tan or brown shade. I wish I could have sampled the different shades,like the medium. Also made my face appear shiny. 2 stars for that. This goes on very thick and feels like you are doing alot of pulling on the skin with the brush, so be gentle and take your time when putting this on. The reason I gave this 4 stars is because the moment i put it on I knew it was doing something good for my skin. I do hovever have to use another topper like baked, balanced n brighten (tan) foundation from Laura Geller. It's light enough and gives me the right shade for my skin. Hope this helps for all the women of color out there! 10-26-16
Rated 1 out of 5 by Total waste of money This product does not cover as advertised. Tried it and saw no difference in coverage than my drug store foundation. Will not order this product again. Waste of money. 10-25-16
Rated 3 out of 5 by It's OK I got this based on watching them using it on the models, covered well, looked pretty good so will try it. Got the medium which is ok, however the way it comes packaged you leave a lot on the back of your hand, I am 79 years old and need some all over face color, however yellow is not very becoming. I looked for something with pink in it, nothing, so guess will have to go back to my Bare Minerals. I have used Bare Minerals soft focus Glee over the make up which cuts the yellow quite a bit. So if can get a pink tint in this makeup would continue using and if not guess I won't .... 10-24-16
Rated 4 out of 5 by Easy coverage I am someone who has a normal ritual of putting on foundation and then two powders just to get the right coverage.Then my blush. Now with this product I only put this on with a dash of powder blush. I honestly forget I have it on. I love the brush that helps it glide on. Love the color and how it stays on during my entire work day. 10-24-16
Rated 1 out of 5 by Disappointed I had to send this right back for refund! The product had a gooey consistency, didn't cover well, and had a weird smell like menthol or a cough drop! The fair was way to yellow for my fair pink based skintone. The brush was a nice shape but too stiff and didn't apply the product well, Very disappointed as I really wanted to find the perfect product. 10-23-16
Rated 5 out of 5 by Perfect Shade This is the first product ever that matches my skin tone. Goes on smoothly and covers completely. 10-23-16
Rated 5 out of 5 by It cosmetics I love it products they are great and do cover great 10-23-16
Rated 2 out of 5 by Does not do what promised I bought this thinking it was a full coverage foundation. Surprise it is not full coverage. My daughter who is 15 loves this so will keep for her. Other wise this would have gone back. Sorry bad product. 10-22-16
  • 2016-10-27 T07:08:03.163-05:00
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