IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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If Sold Separately: $89.33

or 4 Easy Pays of $10.93

+ S&H and tax

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2439.
Rated 3 out of 5 by from A no win for women of color I ordered the RICH color based on the image shown and on the model. I received the product and it was 3 shades lighter and left whitish or gray film on skin.
Date published: 2018-06-17
Rated 2 out of 5 by from Nice for a primer Although I have used this as a primer, it does not cover ANY imperfections on my face. Guess that I will stay with Doll 10 until I can find something better.
Date published: 2018-06-13
Rated 5 out of 5 by from It calls me back to use it. I switched to the compact for convenience, but find I use the cream more. It feels moister going on and lasts even after water aerobics and shower,Ihave used this one tube so long the label is off it, but it still works. Note: I found the supersize drier . I prefer the regular size. Iwon't reccomend this as a gift unless I was sure what color they needed
Date published: 2018-06-11
Rated 5 out of 5 by from Fantastic My new favorite foundation, or lack of! It covers well. Makes my skin feel great. Leaves a dewy finish which is nice or if you are looking for a more polished look, put a small amount of IT powder on. Best part? The sunscreen does not look odd or make my screen feel weird. I don’t feel the need to run home and take this off. SPF 50!
Date published: 2018-06-10
Rated 4 out of 5 by from Never received the brush I received my order 5/11/18. I love the makeup but I can't tell you if the brush is nice or not because it was not in the package. I have called customer service twice about it and here it is 6/9/18, almost a month later, and I still don't have the brush. So I paid more for the makeup than if I had just purchased it alone. Not happy about that. I answered no to the question "Did you purchase and receive the item you are currently reviewing" because I did not receive the entire order.
Date published: 2018-06-09
Rated 5 out of 5 by from Wow I never, and I mean NEVER, write a review but wow. This is amazing! If your like me and have dry skin it’s perfect I have no caking and no settling into lines. Just make sure you blend it well it needs it! I have horrible dark circles but I still use concealer it doesn’t cover them completely, or just doesn’t cover them to my liking, everyone is different so my coverage might be different to someone else’s. But what I love most is it looks naturall!! I look like I am just me not a overdone me! Love IT and will always be a fan!! Just try it, you will not be disappointed!
Date published: 2018-06-09
Rated 5 out of 5 by from My new favorite concealer I have sensitive skin and this does not irritate and it’s so light weight it almost feels like I’m not even wearing concealer. I get compliments on my nice skin (Lol) nobody can tell.
Date published: 2018-06-07
Rated 5 out of 5 by from The Best foundation EVER This foundation is the BEST! Ive went through every foundation i can think of. However I receieved a sample with ipsy and I needed this in my life. You can literally wear just this it blends and looks so natural covering all imperfections. This is a HOLY grail for makeup lovers everywhere!
Date published: 2018-06-05
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