IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush

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What is it: IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+ is your antiaging serum, moisturizing day cream, pore-perfecting primer, brightening cream, color corrector, broad-spectrum SPF 50 sunscreen, and full-coverage foundation all in one! After 10 minutes of wear, subjects showed an average clinically measured increase in skin hydration of more than 79%. And thanks to the Heavenly Luxe Plush Paddle Foundation Brush, blending this skin-loving cream onto your skin has never been easier.

Who is it for: Anyone who wants full coverage to instantly camouflage skin imperfections or to diffuse the look of lines and wrinkles. Anyone who wants to achieve a more radiant, flawless, and supple complexion.

Why is it different: This highly pigmented multitasking beauty miracle covers everything, won't crease or crack in fine lines, and gives you a Your-Skin-But-Better glow. The antiaging, hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen; along with antioxidants; exotic natural botanicals, and SPF 50+ UVA/UVB broad-spectrum sunscreen to protect against the rays that both burn and age your skin. The synthetic Heavenly Luxe Plush Paddle Foundation Brush feels wonderful on your skin.

How do I use it: Blend onto clean skin or over your moisturizer using the Heavenly Luxe Plush Paddle Foundation Brush. A little goes a long way; make sure to blend well to develop a perfect color match. It can be used as your moisturizer, antiaging serum, concealer, foundation, and sunscreen based on your coverage needs. For best results, apply a smooth, even layer to the face, neck, and decollete to even out the appearance of your skin tone and to provide a hydrating, luminous finish.

From IT Cosmetics(R).


  • 1.08-fl oz Your Skin But Better CC+ Cream with SPF 50+
  • Heavenly Luxe Plush Paddle Foundation Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Full Coverage Physical SPF 50 CC Cream with Plush Brush is rated 3.9 out of 5 by 2209.
Rated 3 out of 5 by from Only OK I was hoping I finally found the perfect foundation in this product but unfortunately I didn't. While the shade is okay, I have found other brands that match my skin tone better, the coverage isn't what it appears as advertised. The worst part is that as the day goes on the foundation seems to cake and settle and it does not look very attractive. I will not reorder.
Date published: 2017-04-11
Rated 1 out of 5 by from Horrible I really did not like this product. It made me look shiny and the coverage is not what they advertise on television. Very disappointer to have spent a lot of money on something i'm never using.
Date published: 2017-04-07
Rated 5 out of 5 by from Best Makeup ! I am 65 with very very dry skin. This does not settle in wrinkles ! Its wonderful ! It looks like I don't have makeup on but my skin looks better. I love IT cosmetics and skin care . Please make it in medium/tan . Med is a little light and tan is a little dark. The med/tan in confidence in a compact is perfect color.
Date published: 2017-04-04
Rated 4 out of 5 by from Not disappointed I've been using Clinique Even Better foundation for as long as I can remember. I decided to give this a try as the Even Better was not covering my sun damage very well. After applying this foundation you not only need to use the brush but also a sponge to get it to set correctly it blends in very well. It also made my skin feel very soft and fresh.
Date published: 2017-04-03
Rated 2 out of 5 by from Not really so special I wanted to love this. But, the " light" is closer to a medium. As I tried it, I didn't really think it would cover that well anyway, even if I exchanged for the " fair". The brush seemed decent enough, but I wouldn't pay full price for it.
Date published: 2017-04-02
Rated 3 out of 5 by from It's not what I thought I got this product as gift, and I was so excited to use it since I was wanting to try IT Cosmetics products! But my result was just ok... I really need to know the secret they use on TV presentation!! I have no wrinkles or dark spots yet but I do have large pores around my nose area. With this cc cream, my t-zone gets little oily in 4-5 hours which I never experienced with my Bare Minerals foundation. I have very pale skin (Japanese) and Light was good but little bit dark for me. Maybe I will try to mix Light and Fair to see if that works better.
Date published: 2017-04-02
Rated 5 out of 5 by from Loving I am loving this CC cream. My regular foundation which is bareMinerals I LOVE but I've been wanting a little extra coverage. I normally wear a medium but in this I got the light to help lighten up under eye, around mouth and a few other areas that needed a little extra something. This works like a dream. It covers so well and gives me that BRIGHTER look I was hoping for. This works perfectly with my normal mineral foundation on top. I am really wanting to try the Celebration Foundation and The Illuminating cream now. I will definitely be trying more of this line. OH AND THAT BRUSH... AMAZE BALLS. !!!!
Date published: 2017-03-31
Rated 5 out of 5 by from Flawless! Love it! Love it! My face feels and looks amazing! My co-workers ask me what I was using they said that my face looked beautiful and Flawless! Love how it stays on and my oily face is GONE! I've been an IT girl for a couple of months and I love it!
Date published: 2017-03-31
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