IT Cosmetics Feel The Moment Anti-Aging Spa Serum Primer with Brush

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What is it: It's your Spa in a Bottle(TM)! This clinically proven, antiaging, sensory-awakening primer serum gives skin instant hydration and is packed with antiaging ingredients for skin. When you use this as your serum and primer, before makeup, you'll see your most beautiful skin ever!

Who is it for: Anyone who wants to help visibly reduce the appearance of fine lines and instantly hydrate skin. Anyone who wants to help nourish skin with antiaging, good-for-you ingredients! Anyone who wants to have a sensory spa experience in the comfort of their own home or wants to feel invigorated by their skin care!

Why is it different: Feel the Moment(TM) Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum is a sensory spa experience in a bottle! Formulated with caviar extract; hydrolyzed collagen; hyaluronic acid; peptides; silk; vitamins A, C, and E; deep ocean water; and argan, jojoba, and avocado oil infusions, it helps nourish, hydrate, prep, and prime skin, leaving it feeling soft and supple, and younger-looking! Balancing essential oils allow you to take a deep breath and start your day and your skin off right!

How do I use it: Apply primer serum over moisturizer or on clean skin before makeup application for poreless, ultra-hydrating, airbrushed skin results. With fingers or the Sensory Sweeping Fan Brush, apply a very small amount; one to two drops is sufficient for face, neck, and decollete. Allow one to two minutes to dry before applying makeup. For the ultimate Spa in a Bottle (TM) balancing experience, take in a deep breath during application and Feel the Moment (TM), experiencing the aromatics of the essential oils as well as the soothing and calming experience of pampering your skin. Feel The Moment(TM) can also be worn as your daily moisturizer or over night creams to maximize results.

From IT Cosmetics(R).


  • 1-fl oz Feel the Moment(TM) Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
  • Sensory Sweeping Fan Brush
  • Stand
  • Imported

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Reviews & Community QA

IT Cosmetics Feel The Moment Anti-Aging Spa Serum Primer with Brush is rated 3.8 out of 5 by 57.
Rated 5 out of 5 by from Silky Feeling Every time I receive a new IT cosmetic item it’s like Christmas. This is no exception, although I used too much the first time. I won’t have to use any tonight just what is on my brush. This went on like silk and I even tested on my hands. I left one hand without the serum and you can see a noticeable difference. Five Stars IT you have done it again. This Clinique baby is officially an IT GIRL!
Date published: 2017-10-10
Rated 5 out of 5 by from Just as GREAT as The No 50!!! Jamie, you & your Pro's at IT never fail to amaze this 55 year-young lady! After trying a sample of Bye Bye Pores Primer, I went to buy the full size. Couldn't find it, so I bought the No 50 Serum & I use it EVERY day, over my moisturizer, with & without make-up. I didn't think you could improve on a winning formula until I tried your Feel The Moment Serum Primer. PLUS, with the great deal offered on our QVC at the time, I scooped up one of your fantastic fan brushes for only @ $5. more & the holding tray ( I won't use any other brushes but yours!) Oh, this new Serum Primer is heavenly! The smell is lusciously invigorating and it goes on as smooth and dries as quickly as the No. 50! Stays on all day and softens & plumps where it's supposed to. And it doesn't get greasy throughout the day & stays on, even in high humidity! The ONLY difference I can tell between the 2 primers is the fragrance of Feel The Moment & it's a "clear" serum. No 50 is white and a tad thicker. Both goes a long way, but I agree, you should super-size this new one too! I love the finish of this primer & IT primers never, ever, ball up on my face nor settle and disappear in my lines-quite the contrary! And my makeup application, when I do put on my face, will last all day & makes my skin look & feel smooth all over! Ladies, if you love the No 50, you'll adore this new primer too! Go for it, you won't be sorry!
Date published: 2017-09-17
Rated 5 out of 5 by from Awesome - a must have! I went to Ulta and had an IT makeover and this was the make up artists serum of choice. There were 6 makeup artists doing makeup all day with people waiting on a Saturday and this is what was used. I LOVE this serum and purchased it at QVC. I am 50 and have normal to dry skin and have a light/medium complexion. This serum under the CC cream is fantastic. It smooths out my skin and makes the CC cream have excellent full coverage for me. I like the smell. It reminds me of an essential oil type of smell.
Date published: 2017-08-13
Rated 1 out of 5 by from Sending this primer back The description of this product is inaccurate, the smell is terrible, not spa like at all. Also when I used the primer, it was very wet, felt sticky, and when I put my foundation on over it, it looked very patchy and not even, never had this problem before when using Bareminerals or Mary-Kay's primers. Not happy with this product at all. Definitely sending it back.
Date published: 2017-06-05
Rated 1 out of 5 by from No Good Not fond of the oily feel. Doesn't absorb. You need to wait to put makeup on
Date published: 2017-05-27
Rated 5 out of 5 by from Absolutely amazing This stuff is amazing. Feels like silk on the skin. My skin is very dry and this makes a great base for my makeup. Love it!
Date published: 2017-01-01
Rated 5 out of 5 by from Better Than Expected! I usually use the serum 50 primer and I absolutely love everything about it! The smell is amazing. It makes my skin look and feel wonderful. I use coconut oil on my face as a moisturizer so I knew I would be OK using the feel the moment serum. I can understand how some people could say it didn't absorb into their skin, but I do not have that problem. This product fully absorbed into my skin quickly and left it feeling silky and smooth without feeling like I had just put oil on my face. I do wish this smelled more like the serum 50 as I do not like the smell of the FTM but that does not affect my review of this product because it's not like the smell sticks with you all day. It's gone pretty much as soon as it is absorbed into your skin which really did just take about two minutes!
Date published: 2016-06-22
Rated 4 out of 5 by from radiant At first i wasnt sure if id like it, but after it absorbs and of coarse using the fan brush, it makes my 67 yr old face look brighter and vibrant..i really like it!
Date published: 2016-05-25
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