IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

Previously recorded videos may contain expired pricing, exclusivity claims, or promotional offers.

product thumbnail

If Sold Separately: $86.00

or 5 Easy Pays of $7.90

+ S&H and tax Good until December 13, 2017 2:59 a.m. ET

Delivery Options:
Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.6 out of 5 by 507.
Rated 5 out of 5 by from My favorite IT makeup This is my third compact. I'm always asked what kind of makeup I'm wearing and how good my skin looks. I'm 63 years old and I will buy this forever.
Date published: 2017-12-10
Rated 2 out of 5 by from Color darker than expected Beautiful and silky product to apply. After seeing the choices of color vs complexion, I chose MEDIUM, which upon applying, it is much darker than expected. Especially when compared with other lines of cosmetics where I regularly choose medium and it looks fine! Disappointed, but will reorder in lighter shade
Date published: 2017-12-09
Rated 5 out of 5 by from Great coverage OMG this makeup covers so good.It is so creamy. And velvety. On the skin it feels like you don't have makeup on.I also have the it makeup in the tube and that is way heavier. Of a makeup.So that being said try this you won't be sorry.
Date published: 2017-12-09
Rated 4 out of 5 by from Wonderful Coverage I love this foundation. It has great coverage! The only downfalls for me is the compact is small and I don't think it's going to last that long for the price and I get very oily. The brush is awesome!
Date published: 2017-12-08
Rated 1 out of 5 by from IT Misses the Mark...Still Not The Right Color... I am an African American woman and I have tried just about every foundation made by It Cosmetics because I really, really want to like it due to all the "goodness" in the products. With the addition of their newest color for girls like me, I just knew that I found my perfect foundation. Nope, not so much! We are all different ranges of colors. It always misses the mark! Sending back asap!
Date published: 2017-12-08
Rated 5 out of 5 by from I loooooovvveeee this .... I usually never wear make up bc it always made me look older and it always looked as if I had a mask on . I purchased this product out of impulse .. and I do not regret it . It’s very easy to apply and it my face feels so smooth all day . I’ve been so in love with this product that I also purchased the me je me se quoi set and also loved. I’m on my 3 order of it cosmetics and I wish I had more money to get the few other things I want since I want to use just this brand. Overall extremely satisfied and will definitely buy again ....
Date published: 2017-12-08
Rated 5 out of 5 by from Better than Urban Decay Before IT cosmetics I was a full believer that Urban Decay was perfect for my skin tone and was the only foundation I would ever use. I was introduced to this by my mother and it is amazing. The foundation just matches my color so well and it does not feel heavy at all in my face. I was a little skeptical about using a foundation brush since I’m so use to the beauty blender but I prefer the brush now. This foundation is amazing and I’m so happy I purchased this from Qvc. Payment plan is amazing and it arrived in time and packaged safely.
Date published: 2017-12-07
Rated 2 out of 5 by from Not enough coverage- CC Much Better I find that like a few stated, there is not enough coverage - doesn't even cover my freckles. If I try applying more, it feels like there is too much on and makes my skin look old. The color is definitely a bit more orange pigment (on the Medium) than the IT CC or the Celebration Foundation. Still not sure if I will keep. I didn't care for this brush that much either. I absolutely LOVE the brush that comes with the IT Celebration, this one not even close. Today I actually used my fingers to apply IT Confidence in a Compact and felt that it covered a little better than with the brush it came with. So far after 3 days of using, I am not a fan and would not recommend. I have been applying the IT CC lightly over this once I get to work (I keep some in my drawer). Yesterday used the IT Celebration over the Confidence, it seems like the coverage is just not there with this foundation. Nothing like what they showed on TV or on their video. Hope this is not an indication of things to come.
Date published: 2017-12-07
  • y_2017, m_12, d_10, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_507
  • loc_, sid_A287157, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_qvc