IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush is rated 3.6 out of 5 by 317.
Rated 5 out of 5 by from use the brush Love the coverage. I always use the brush for application. At first I too felt the product went on 'dry and then cakes'. The solution...lightly spritz the brush with water THEN apply CC. For me it made all the difference in the world! Also, my nose peels alot so I 'tap' the CC on (like you were stenciling on canvas) which also helps cover lg pores.
Date published: 2017-06-24
Rated 5 out of 5 by from BEST FOUNDATION Firstly I dislike having foundation on my skin so I am very particular when I use any type of product on my face. I ordered the medium because as stated in presentation it is the color most people can wear. It matches beautifully. I applied for the first time last night before going out in the South Carolina humidity fully expecting it would be sent back this morning. I was sure it would run or wipe off if touched. It stayed on, blended, was comfortable, and I even received a compliment from my daughter who is always very honest with me. I have rosacea and darkness under my eye and it covered both. The brush that comes with it is really nice.
Date published: 2017-06-23
Rated 3 out of 5 by from Better Coverage Than CC, But... I love Confidence in a Cream. I love, love, love the make up remover (even though the product is expensive and the packaging is deceiving - a lot for a little). So, I was excited to try Confidence in a Foundation. I had to go a shade darker than usual (no biggie), and the moisture of the product felt great on my dry skin. I like it better than the CC cream, which for me, doesn't cover as well. But... getting it on the brush is crazy. You really have to dig the brush in to pick up product. The consistency of coverage depends on how much is on the brush. Too much, and it's like painting your face. Too little, and it doesn't cover my blemishes. I've never used a beauty blender before, but I may for this foundation. I have to set this foundation with a powder. I do that with Bye Bye Pores.
Date published: 2017-06-18
Rated 5 out of 5 by from Love it! I have been wearing makeup for 40 years and this is by far the absolute best foundation I have ever used!
Date published: 2017-06-18
Rated 5 out of 5 by from Natural looking skin! I love IT CC cream but I have a full tube of med and tan and wanted to use that up before trying it in the new medium tan shade so I bought this in medium tan to try the new product and test the color. At first I freaked out at the yellow golden undertones of the medium tan but as I blended it seemed to melt and blend seamlessly with my light olive skin. I wouldn't call it full coverage but I have only applied it lightly and not tried to build the coverage. It is hard to explain but it's unlike any foundation. It truly looks like a better version of your own skin! I wouldn't choose this for a night out because I prefer more coverage at night. If I didn't have sun spots this would be my holy grail foundation. It seems to withstand the heat well which is a big plus because I was in need of something for summer days. I am paying for all the years I baked in the sun so I never leave the house without layers of spf. This applies well over my sunscreen, love the double protextion! Almost forgot, the brush works great with this product.!
Date published: 2017-06-18
Rated 5 out of 5 by from So good! I really like this product. I'm a big fan of IT and I ordered this in light and medium. Lovely to apply and has good coverage, the brush provided is fab.
Date published: 2017-06-16
Rated 5 out of 5 by from Thought CC Veil was perfect until I tried this! I am a foundation junkie w/ aging skin. Everything was settling into my wrinkles so when I tried IT CC Veil, I adored it *except* for "glowing" texture (had to powder). Decided to try this and IT's (pun!) 100% utterly & totally what I was looking for: matte-ish texture w/ a bit more coverage, doesn't settle into my wrinkles and FAST. I use the sponge as I can better control application (plus it's faster! Or did I say that already?). I use Tatcha's Silk Cream as a primer when my skin is dry. No, it's not a primer but it works better than any primer I've ever used - see nose pores disappearing - and it's pretty much unscented.
Date published: 2017-06-16
Rated 1 out of 5 by from i will not purchase this again I do like the coverage and have used other IT products with much satisfaction, but this one --- not so much. Too little product -- does not do what they say,,,not worth what it costs ...
Date published: 2017-06-15
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