IT Cosmetics Confidence in a Compact SPF 50 Foundation w/ Luxe Brush

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Confidence in a Compact is the first-ever solid serum foundation from IT Cosmetics. It's your antiaging serum, full-coverage foundation, and SPF 50 sunscreen all in one easy step. When you use Confidence in a Compact for full coverage, you'll see beautiful skin instantly. Formulated with hydrolyzed collagen, ceramides, squalane, and hyaluronic acid, the serum-thin consistency feels completely weightless on your skin!

This is the first complexion product in the Confidence line and is paired with the Heavenly Skin Skin-Smoothing Complexion Brush for effortless application and the look of your most beautiful skin!

How do I use it: For your most beautiful skin, just swirl the Heavenly Skin Skin-Smoothing Complexion Brush or the included sponge into your Confidence in a Compact. This motion activates the solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation that becomes one with your skin. So easy to apply--simply buff onto your skin.

From IT Cosmetics(R).


  • 0.63-oz Confidence in a Compact Serum Foundation
  • Heavenly Skin Skin-Smoothing Complexion Brush

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Reviews & Community QA

IT Cosmetics Confidence in A Compact SPF 50 Foundation w/ Luxe Brush is rated 3.9 out of 5 by 51.
Rated 5 out of 5 by from I love it It's all that I need for makeup it is like showing on tv full coverage
Date published: 2017-04-11
Rated 2 out of 5 by from DID NOT WORK FOR ME I like and wear IT cosmetics but cannot recommend this one. It was hard to apply and get an even tone and too heavy for me. Thank you for adding the SPF to your makeup. Most manufacturers don't go this far and then we treat skin issues on the other end. But try again on this one.
Date published: 2017-04-11
Rated 3 out of 5 by from I really like It products, not this one. The brush is heavenly, but I think the light color isn't a good shade for me. The fair is too light. Also, the compact doesn't have a mirror, just a shiny mirror-like finish where the mirror should be. And I didn't like the texture on my skin. I do really like Celebration Foundation and Celebration Foundation Illumination. I like the cc cream, but the light shade is also not great.
Date published: 2017-04-11
Rated 5 out of 5 by from Great Foundation This has become my regular foundation. I prefer applying the foundation with the sponge, but the brush is also very nice. The foundation is not too heavy, and I like that it has SPF. A great foundation.
Date published: 2017-04-11
Rated 5 out of 5 by from OUTSTANDING !! I have to say that I was skeptical about this product, but only because I found it hard to believe that IT could top the foundations they already had. I use the CC+ SPF50 and the Celebration foundations in the black compact. This new foundation is amazing!!! It is for sure my new favorite because it glides on, blends well and gives me a flawless complexion. It leaves my skin looking youthful, smooth, and 20 years younger...at 61 that's a good thing! I bought the tan even tho my skin tone is more of a Medium. It's perfect! I may need to get the Rich once summer comes and I start to use self tanner. I find that the shades offered by IT tend to be on the light side, which on me looks kind of pasty...that's why I go up a shade. Best of all about the IT foundations is that my skin looks better after I take it off. It truly is makeup that is good for your skin, Thank you Jamie!!!
Date published: 2017-04-10
Rated 3 out of 5 by from Great coverage, but drying The coverage of this foundation is terrific. However, as the day wore on my skin felt tighter and tighter...like how liquid foundation has always felt on my face, reminding me of why I don't wear it anymore. If you have oily skin, this is probably a perfect product. But for my combination skin, sadly, it did not work. I sent it back.
Date published: 2017-04-10
Rated 1 out of 5 by from Doesn't Cover Dark Circles It seems the coverage is better on the ladies on the show. Didn't cover my dark circles very well. This is the third product from IT I have tried so I will stick with Mally.
Date published: 2017-04-10
Rated 5 out of 5 by from LOVE this! Fantastic coverage yet very natural looking. I like the brush for large areas (cheeks, etc) but use my favorite concealer brush for under my eyes and inner eye corners.
Date published: 2017-04-10
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