Rated 3 out of 5 by 84
Rated 2 out of 5 by Ng092 Disappointed!!
I am very disappointed in this product. I already own other It Cosmetics products and love them so I thought I'd automatically love this too. Wrong. It doesn't go on anything like they show! It's like it doesn't even go on at all. It's dry and looks bad, doesn't cover up my redness or spots - and I love my Tarte amazonian clay powder foundation so it's not a matter of powder vs liquid for me. Also, the "medium" shade I bought is WAY too light. I can't even believe how light it is. And I wear medium in their CC cream so the medium powder should have worked! Another thing, the brush FEELS nice, but I don't understand why it's cut the way it's cut...I don't like how it's angled. Doesn't seem the most ideal way to apply powder (vs your typical foundation prefer brush). Anyways I'll use this as a setting powder I guess because I'm not paying to ship it back. Super disappointed. So wanted to love this product.
Rated 5 out of 5 by galfriday62 Easy Easy Easy
Love this makeup, it is a breeze to apply coverage is great. Really happy I tried this. I had used the other mineral makeup before, which I liked but it is messy. This is in the compact , swirl and buff on and your done in seconds. Glad I picked auto delivery
Rated 5 out of 5 by cbokay Smooth, Fast & Easy Application
IT is a nice foundation, and I knew it was gonna be, so I have it on auto. I've used liquid foundation with a brush, but this is the first time I've used compacted with a brush. It's so much easier to apply with the wonderful cosmetic brush that is included. It goes on so quickly and leaves the skin looking smooth and free of any coloration you want to hide.
And the IT blush gives additional even tones, color and beauty to the face. I love them both.
I recommend this product to everyone who wants their face to look clear and pretty.
Rated 3 out of 5 by msaluvqvc MEH
My very first review of an It product that does NOT earn a 5!
I'm giving it a 3 because of the SPF, otherwise I am greatly disappointed with this product! Still in shock! I have very dry skin, but applied this after moisturizing as usual.
My color match was ok, but it just settled on top of my skin and was very cakey!?
I was actually embarrassed when I got in to work and looked in the mirror after wearing it for about an hour in low humidity ...
Jamie, we need to talk.
Rated 4 out of 5 by rpmzjap Every Day Foundation
I love this powder make up foundation. It's great for anyone going out to work.
I am retired, but I definitely use this everyday when I am going out for the day.
It covers well. I would recommend it to anyone. I have redness on my cheeks
and it covers it all.
Rated 3 out of 5 by Castoways Brush is too soft
The brush that came with this is way to soft to apply the product. I just don't quite understand that.
Rated 2 out of 5 by BUCKIE I will stick with my BE
I order the medium. It looks horrible .Not only cakes on my face. But the medium shade was way to light. No coverage at all.Sending it back.
Rated 3 out of 5 by buster4 It was a little drying for me!
I loved the concept of the powder, but it sorta fell in to my fine lines around my eyes... , it looks great, but I have dry skin.. and it was a little too drying