Rated 3.8 out of 5 by 67
Rated 1 out of 5 by Bruschigrl54 First and Only IT Product I Haven't Liked
The lip color is pretty, but the "Pretty In Nude" is VERY neutral. I have a very fair complexion so I don't like to wear really bold lip colors, but the color is so neutral it was hardly noticeable. I am probably in the minority here, but I am not a huge fan of gloss to begin with, but this gloss was sticky and rubbed off really quickly as did the lip stick itself. I found myself having to reapply constantly. I have loved everything else I've ever tried from IT but unfortunately this was not all I had hoped for. The lip color I have been wearing for years is $8 and lasts all day.
Rated 2 out of 5 by BEAT CA Another Return, Sadly
One would think that I would learn. I always want IT's lip products to work out, because they seem to be represented so well on TV and the Online image.
Giving this 2 stars for formula. Love it.
Color doesn't come close to it's representation.
This will be my last return on IT cosmetic lips.
This was my last purchase of them.
Rated 5 out of 5 by cbokay Smooth & Easy Application
I'm an older person with fine lines along the upper lip line. This lipstick goes on so smooth and is easy to apply exactly where you want it. It doesn't leave color (or canals) in the lip wrinkled area. I really like it and have figured out that I don't need to apply much lipstick on the lower lip because the gloss is good for the lower lip. I'm experimenting on how to apply both and I'm having fun making new makeup discoveries.
I recommend this IT lip duo for anyone who wants to hydrate their lips and make them look soft and pretty.
Rated 4 out of 5 by lilymaeMO Nudes: Moisture W/ Hardly Any Pigment
It's all in what you want / are expecting.
1st: I'm exceptionally pale (born redhead) but warm (green veins) undertone. Pinks drain me...
I had bought IT Girl (the newest red, 2016) from IT's site. It was described as a warm-neutral. Unfortunately, it's far from warm & id say it's slightly blue but not as much as Brave. It *is* very moist and has great pigment. For my concerns, I liked the hydration, couldn't wear the color and hoped for matching pigment in something actually warm.
After reading derogatory reviews referring to it as 'pumpkin,' I was like TAKE MY MONEY!
It's warm. It's also fairly transparent. It DOES have color just not anything like that IT Girl shade (referring to pigment / coverage).
That said, it's perfectly fine to keep in my pocket at work as a balm with a little color.
The gloss, now... That is flipping pink. However, it has virtually no coverage / pigment. I have been using it as a lip moisturizer for bedtime and it's marvelous!
In short: great products ... Only not for color.
Rated 5 out of 5 by gofever Best nude shade ever
Love love love this nude shade! The lipstick is truly a serum, feels better than any other lipstick I've tried. I'm not a makeup person but this is the bomb.
Rated 3 out of 5 by Kitka31 Nice, but...
The lipstick is smooth but very "thin" and the color on my lips is.... dark pink. The gloss is richer but pink as well, lighter shade. Is it hard to achieve a beautiful red color in a lipstick?
Looks nothing like it looks on the model. On her It looks very deep and dark red. I will keep it but not repurchase any lip product online. I do love IT CC ceam, the best of the best.
Rated 5 out of 5 by AMHelms Happy Lips
IT Cosmetics are the best thing since sliced bread! This combo is perfect. I was a little nervous about using a "gloss" but neither it or the lipstick travel onto my smile lines!
Thank you Jaimie!
Rated 4 out of 5 by LayvetteC Great product, packaging not great
The product is great for me and keeps my lips hydrated. I have all three. The packaging however is not great. The coating on the tubes comes off in my makeup bag and on my hands the reason for the 4 stars, otherwise, I would have given it 5 stars.