IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel

IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel
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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different IT Cosmetics technologies that help you to create, shape, and define your eyebrows. It's your taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last. It works even if you have sparse or missing brows. Also for anyone who wants to add color and tame brows in one step or wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology, Build-A-Brow adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and lasts. It coats brow hairs and mimics the look of real hair on the skin where brows are sparse or missing.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush (not included), apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, beautiful brows that last. It's your brows--but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel is rated 3.5 out of 5 by 30.
Rated 5 out of 5 by from Best brow gel EVER! I have tried every brow gel, pencil and kit that has been touted as the best at being easy to use and giving natural lasting brows. IT Build-a-Brow has completely blown them all away! The brush makes for fool proof, truly natural shaped brows and makes it so easy to apply just the right amount of color and product to your brows. I've used Bare Minerals for over 15yrs and never thought I would anything else .... Then I discovered IT Cosmetics brand... From eye gel, brushes, foundation to skincare- nothing comes close to this amazing brand of cosmetics. Try this Build-a-Brow , if you truly want amazing brows!
Date published: 2017-04-10
Rated 4 out of 5 by from Great brow creme I use both the blonde and the grey for my brows. My hair is mostly grey, but I've found the blonde to be a little better than the grey for my coloring. I, too, agree that there is a big problem with this product drying out, thus four rather than five stars. If they could figure out a different container that would keep the product from drying out so fast, it would be a five star product all day long. The thing I like best about it is that the color covers the white in my brows, too.
Date published: 2017-03-30
Rated 4 out of 5 by from Solve The Drying Out Problem For people complaining about product drying out, I asked an It representative at the Ulta store about the same problem. She said all I needed to do was add some saline solution to the product and mix. Hope this solves the problem! Love being an IT girl!
Date published: 2016-12-07
Rated 3 out of 5 by from Little disappointed I bought the blonde color as I have strawberry blonde hair. When I opened the jar, it looked it would be a perfect match. But it's much darker than any blonde I've ever use. Applies like a breeze. Just disappointed in color being too dark. Waited too long to return.
Date published: 2016-11-04
Rated 5 out of 5 by from Love this product! Simple to use & really helps control wild brow hair! I really am amazed at how little it takes to make your brows look amazing and natural! Another great product from IT Cosmetics in my opinion.
Date published: 2016-10-09
Rated 1 out of 5 by from Not a good Purchase I purchased this - watched you tube demos - all looked great .. I got this product with the brush - nice, but to long - the liner itself dries out . Very surprised IT Cosmetics has not got that issues resolved ...
Date published: 2016-07-14
Rated 5 out of 5 by from How to revamp your dried up build a brow gel Ladies this product is awesome sauce but it does dry out especially if you leave the lid off while doing your brows as most of us do. But please don't get angry or frustrated there is a solution, mind you you'll have to make a separate purchase. So the trick is a clear liquid called Duraline made by Inglot cosmetics. It is designed to turn eyeshadow and pigments into liquid eyeliner and restore dried out gel liners and pomades for brows. Ladies it's a God send for your brow pomades and gel liners. I came close to throwing out my build a brow pomade until I found this product. You can purchase it on Beautylish, Inglot.com, Alcone.com and many other sites. Just google it, there are even youtube videos to help. I have terribly hooded eyelids and I use it to keep my mobile lid color from transferring onto my crease. It's waterproof too ladies so it doesn't change the staying power of the brow pomade. Try it you'll be glad you did.
Date published: 2016-05-13
Rated 5 out of 5 by from Blonde vs. Taupe Don't stress if Blonde or Taupe sells out before you get to order. I spent the entire day with Blonde on one brow and Taupe on the other. Even out in the bright sunshine... I asked all my friends and Salon customers if they could see a difference. No one could. Awesome product and one pot lasts me over a year.
Date published: 2016-04-20
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