IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel

IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel
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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different IT Cosmetics technologies that help you to create, shape, and define your eyebrows. It's your taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last. It works even if you have sparse or missing brows. Also for anyone who wants to add color and tame brows in one step or wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology, Build-A-Brow adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and lasts. It coats brow hairs and mimics the look of real hair on the skin where brows are sparse or missing.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush (not included), apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, beautiful brows that last. It's your brows--but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow Waterproof 5-in-1Creme Gel is rated 3.4 out of 5 by 28.
Rated 4 out of 5 by from Solve The Drying Out Problem For people complaining about product drying out, I asked an It representative at the Ulta store about the same problem. She said all I needed to do was add some saline solution to the product and mix. Hope this solves the problem! Love being an IT girl!
Date published: 2016-12-07
Rated 3 out of 5 by from Little disappointed I bought the blonde color as I have strawberry blonde hair. When I opened the jar, it looked it would be a perfect match. But it's much darker than any blonde I've ever use. Applies like a breeze. Just disappointed in color being too dark. Waited too long to return.
Date published: 2016-11-04
Rated 5 out of 5 by from Love this product! Simple to use & really helps control wild brow hair! I really am amazed at how little it takes to make your brows look amazing and natural! Another great product from IT Cosmetics in my opinion.
Date published: 2016-10-09
Rated 1 out of 5 by from Not a good Purchase I purchased this - watched you tube demos - all looked great .. I got this product with the brush - nice, but to long - the liner itself dries out . Very surprised IT Cosmetics has not got that issues resolved ...
Date published: 2016-07-14
Rated 5 out of 5 by from How to revamp your dried up build a brow gel Ladies this product is awesome sauce but it does dry out especially if you leave the lid off while doing your brows as most of us do. But please don't get angry or frustrated there is a solution, mind you you'll have to make a separate purchase. So the trick is a clear liquid called Duraline made by Inglot cosmetics. It is designed to turn eyeshadow and pigments into liquid eyeliner and restore dried out gel liners and pomades for brows. Ladies it's a God send for your brow pomades and gel liners. I came close to throwing out my build a brow pomade until I found this product. You can purchase it on Beautylish, Inglot.com, Alcone.com and many other sites. Just google it, there are even youtube videos to help. I have terribly hooded eyelids and I use it to keep my mobile lid color from transferring onto my crease. It's waterproof too ladies so it doesn't change the staying power of the brow pomade. Try it you'll be glad you did.
Date published: 2016-05-13
Rated 5 out of 5 by from Blonde vs. Taupe Don't stress if Blonde or Taupe sells out before you get to order. I spent the entire day with Blonde on one brow and Taupe on the other. Even out in the bright sunshine... I asked all my friends and Salon customers if they could see a difference. No one could. Awesome product and one pot lasts me over a year.
Date published: 2016-04-20
Rated 4 out of 5 by from High Stay; dry out prevention tip I am an IT fanatic! The jar of Build-A-Brow has optimum staying power, even while swimming and if you tend to inadvertently sleep with your make-up on (with oily skin)! I did find that the gel ran dry about half way through (a few months - a little goes a long way). Out of anger, I took my brow brush and gave it a vigorous stir until it was smooth and creamy, now pleasantly surprised! From this point on, I began my brow routine by scooping out a little bit of the gel and placing it on a hand held mirror to work with, while the remainder of the product was sealed in the jar to avoid further drying out. Hopefully this helps others who like IT's staying power to come back to this, or for those first-timers, try the scoop tip from the start to save it from drying out. I gave it four stars because of the care needed to avoid drying, but IT's well worth the money!
Date published: 2016-04-09
Rated 4 out of 5 by from Love this --------But it dries out! Can someone help me figure what to add to this cream to make it usable? I don't want to toss it because it is the best!!
Date published: 2016-03-30
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