IT Cosmetics Build-A-Brow Waterproof 5-in-1 Gel Auto-Delivery

IT Cosmetics Build-A-Brow Waterproof 5-in-1 Gel Auto-Delivery
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If Sold Separately: $48.00

or 2 Easy Pays of $15.00

+ S&H and tax

Delivery Options:
What is it: Build-A-Brow Waterproof Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. The waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

With this Auto-Delivery plan, a new shipment arrives approximately every 90 days for as long as you remain in the plan. The first shipment only also includes a dual-ended Heavenly Luxe Build-A-Brow Brush for expert application. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing.

How do I use it: Using the Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).

  • Each shipment includes 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain; shipments arrive approximately every 90 days for as long as you remain in the plan
  • 1st shipment only also includes Heavenly Luxe Build-A-Brow Brush
  • The first shipment will be billed at the above price plus shipping and handling and any applicable taxes; each subsequent shipment will be billed separately, at $21.82 plus $4.47 shipping and handling and any applicable taxes; no obligation to continue the plan; cancel anytime
  • Imported

Important Details

If you take advantage of both Auto-Delivery and Easy Pay™, it is possible that more than one Easy Pay installment could be due in the same month. For example, if your Auto-Delivery plan ships every three months and you select 4 Easy Pay installments, you would pay the fourth installment of your first shipment in the same month you pay the first installment of your second shipment.

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Build-A-Brow Waterproof 5-in-1 Gel Auto-Delivery is rated 3.6 out of 5 by 170.
Rated 5 out of 5 by from Great waterproof brow gel and brush My daughter recommended this product and the blonde shade for me. Very pleased I purchased it and surprised the blonde shade is perfect for me. I've used IT's brow power in the past and was pleased with application, but very disappointed the twist pencils fell out and unusable.
Date published: 2017-12-14
Rated 5 out of 5 by from Yes. You should get this I've used the pencil "brow power" & thought that was the best, &though I love my pencil, I now love this build a brow more. The brush makes it easier then I thought to apply. The color "universal taupe" is very comparable to the universal taupe pencil form. Build a brow is layerable & is the first thing that I've used that looks natural. I have no eyebrows(literally). I have dark brown hair&recommend the universal taupe color. The color goes on darker then what the color in the jar looks like. BEST BROW STUFF EVER!
Date published: 2017-11-13
Rated 4 out of 5 by from Budge proof brows! I've been using IT Cosmetics since the brand first launched on QVC with Bye Bye Under Eye concealer that I used as my foundation... and IT Cosmetics has come a LONG way, baby! I've used A LOT of brow products, whether I purchased myself or was sent products complimentary from brands for editorial purposes, but IT Cosmetics Build-A-Brow remains in my top five brow products! This formula is very smooth, keeps brow hairs in place and budge-proof for hours. The reason for four stars instead of five is that the formula tends to dry out a little too fast for my liking, which I hope that brand works on in the future. I'm uncertain if it is the packaging or maybe user error? Whatever the case may be, I enjoy this product and I hope my review has been helpful!
Date published: 2017-09-29
Rated 1 out of 5 by from Love IT cosmetics but this was disappointing I generally love IT cosmetics, but I had a really hard time getting the brush to fill the gel in where I have missing brow hairs without its clumping on the other hairs. It was tedious to try to use. After several months, the gel hardened into a solid, unusable cake so I gave up and threw it out. I do like using the brush to smooth out my eyebrows before using the crayon-style brow filler I now use.
Date published: 2017-09-20
Rated 4 out of 5 by from Nice and buildable, stays put! I would rate as a high 4 stars, however I am fairly laid back on reviews. Lets get to what you most likely want to know (as I did) shades! I was torn between blonde (which I got) and universal taupe. Blonde is not super light, seems a lighter taupe to me. Once built upon can get darker. I like it because I go light in beginning and darker in arch, then light taper. I have strawberry blonde hair, hazel eyes with blonde lashes (ugh) and brows are a very light brown. I suppose taupe would be fine and might try one day, but may be too dark as I can go Joan Crawford/ Groucho fast! It stays put. So if an error fix quickly, but it's a plus as far as staying power. You are good until washing it off. I prefer a slightly smaller applicator brush/spooly, but is ok...came with it so, it's ok. Finally, It Build A Brow is a nice product. It has a smooth texture I can work with easily. Looks small for price, but goes a long long way, use small amounts to start, will last many months for me so may change Auto Delivery! What seperates It from your drug store or less expensive lines, is staying power and shade is rare.
Date published: 2017-09-20
Rated 5 out of 5 by from Great product I love this. It goes on well and stays put. I did want to mention that yes, it does tend to dry out too quickly, as does the gel eye liner. But I have found that if you purchase some Mineral Oil @ your local pharmacy, costs under $2.00 the problem is solved. Only use a tiny drop. At first I put too much in my jar. So I put a cotton ball on top to soak up excess. Let it sit for a while, & then when you go to use it, just stir gently with your brush. It works perfectly! Just don't put too much of the oil or it will smudge. Hope that this helps. I also tried glycerin, but one tiny drop of mineral oil works much better.
Date published: 2017-08-28
Rated 1 out of 5 by from Sorry It Cosmetics, but this was wasted money! After using this everyday gradually it became solid and hard, to the point of only flaking rather than being able to 'glide' softly onto the brush. It still has like 90% still left.
Date published: 2017-08-23
Rated 4 out of 5 by from So far not bad Giving it a four because it is hard to give a real review when the product is fairly new. Still don't know if it will dry up as some others have said. So far I am satisfied with it. I have never used a gel before so I have a learning curve to go through. I bought taupe and sent it back for the blonde which is still darker than I would like. I would like it lighter and then build up to the darker color. It is the color I like in the jar but appears darker when applied. This is personal others may prefer the darker color. Larger darker eyebrows are back in fashion again. It does stay on all day and the brush is wonderful. I have it on auto delivery and time will tell whether I stay on it or not.
Date published: 2017-08-20
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