IT Cosmetics Build-A-Brow Waterproof 5-in-1 Gel Auto-Delivery

IT Cosmetics Build-A-Brow Waterproof 5-in-1 Gel Auto-Delivery
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If Sold Separately: $48.00

or 2 Easy Pays of $15.00

+ S&H and tax

Delivery Options:
What is it: Build-A-Brow Waterproof Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. The waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

With this Auto-Delivery plan, a new shipment arrives approximately every 90 days for as long as you remain in the plan. The first shipment only also includes a dual-ended Heavenly Luxe Build-A-Brow Brush for expert application. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing.

How do I use it: Using the Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).

  • Each shipment includes 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain; shipments arrive approximately every 90 days for as long as you remain in the plan
  • 1st shipment only also includes Heavenly Luxe Build-A-Brow Brush
  • The first shipment will be billed at the above price plus shipping and handling and any applicable taxes; each subsequent shipment will be billed separately, at $21.82 plus $4.47 shipping and handling and any applicable taxes; no obligation to continue the plan; cancel anytime
  • Imported

Important Details

If you take advantage of both Auto-Delivery and Easy Pay™, it is possible that more than one Easy Pay installment could be due in the same month. For example, if your Auto-Delivery plan ships every three months and you select 4 Easy Pay installments, you would pay the fourth installment of your first shipment in the same month you pay the first installment of your second shipment.

Delivery Date Estimate

Reviews & Community QA

IT Cosmetics Build-A-Brow Waterproof 5-in-1 Gel Auto-Delivery is rated 3.6 out of 5 by 175.
Rated 1 out of 5 by from Not for me..... Sadly, I returned this product, as it was not a good choice for me. It was too dark and thick and very hard to apply evenly, and I did not like the brush at all. I need help with my brows, but unfortunately this did not work. Sorry. I am an “iT” girl, but disappointed with this.
Date published: 2018-04-23
Rated 1 out of 5 by from Hard to control application I have no eyebrows. Applying to bare skin. Was unable to apply in such a way that eyebrows did not look too big or too dark.
Date published: 2018-03-12
Rated 5 out of 5 by from Best Brow Liner Gel Stays on and best of all easy to apply! The color is true to the picture . Recommend highly
Date published: 2018-03-08
Rated 3 out of 5 by from Dries out! I love using this product. It works really well & does a great job of making my brows look great. The issue I have, is that the gel in the pot dries out & is completely unusable, about halfway through. I first tried this product out, when it first can out a few years ago. The gel dried out. I decided that I would try it again. I made sure to always close the top tightly, but still....about halfway through, the brow gel dried out & was unusable.
Date published: 2018-03-02
Rated 5 out of 5 by from Grey Happy Dance!!! Longest time used IT cosmetics brow power "universal" shade. Fact is no longer goes with my grey hair and eye brows. Build a Brow, Does exactly what it claims. Small amount is needed. No exaggeration! When I say wanted to shout out loud! :-)Yes! By the way, Doesn't sweat off while working out. Please never stop making. FYI close while doing brows and clean my brush after each use. IT cosmetics. xoxo
Date published: 2018-01-22
Rated 5 out of 5 by from Great waterproof brow gel and brush My daughter recommended this product and the blonde shade for me. Very pleased I purchased it and surprised the blonde shade is perfect for me. I've used IT's brow power in the past and was pleased with application, but very disappointed the twist pencils fell out and unusable.
Date published: 2017-12-14
Rated 5 out of 5 by from Yes. You should get this I've used the pencil "brow power" & thought that was the best, &though I love my pencil, I now love this build a brow more. The brush makes it easier then I thought to apply. The color "universal taupe" is very comparable to the universal taupe pencil form. Build a brow is layerable & is the first thing that I've used that looks natural. I have no eyebrows(literally). I have dark brown hair&recommend the universal taupe color. The color goes on darker then what the color in the jar looks like. BEST BROW STUFF EVER!
Date published: 2017-11-13
Rated 4 out of 5 by from Budge proof brows! I've been using IT Cosmetics since the brand first launched on QVC with Bye Bye Under Eye concealer that I used as my foundation... and IT Cosmetics has come a LONG way, baby! I've used A LOT of brow products, whether I purchased myself or was sent products complimentary from brands for editorial purposes, but IT Cosmetics Build-A-Brow remains in my top five brow products! This formula is very smooth, keeps brow hairs in place and budge-proof for hours. The reason for four stars instead of five is that the formula tends to dry out a little too fast for my liking, which I hope that brand works on in the future. I'm uncertain if it is the packaging or maybe user error? Whatever the case may be, I enjoy this product and I hope my review has been helpful!
Date published: 2017-09-29
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