Rated 3.7 out of 5 by 146
Rated 2 out of 5 by New2theQ Disappointed
First let me say that the color I purchased, Universal Taupe, was perfect and the brush is wonderful. I was so happy with this product but it seems that it dries out too quickly. Over half the pot was full, and is now dry and cracked looking, completely un-usable. So for that reason, its a waste of money. I've now switched to Anastasia DipBrow, used it for the same amount of time, and its not drying out at all... I am a big fan of IT Cosmetics, but not this particular product.
Rated 5 out of 5 by Verified Reviewer Build A Brow works
I read many reviews for this product on QVC and per 1 review suggestion, I orderd Inglot by Duraline also from somewhere else for the drying problem. I used the Build A Brow for 2 weeks without any moisture loss on my hairless eyebrows with the perfect included brush. I did not screw the cap on properly yesterday and found it difficult to apply today. So, I pulled out the Inglot, added some, and stirred with a toothpick. Now it is perfect, so don't throw yours away. I know you should not have to buy another product but it takes care of the drying problem and has other uses. The blonde is to dark, more of a medium brown. I previously used IT Brow Power Perfecter gel pencil but found the quality and amount of product has diminished, but it used to be quick and easy to apply. The Build A Brow is time consuming to apply when you have no brows, but is an excellent product.
Rated 5 out of 5 by Dianegra Great product
I recently received the Build a brow by It Cosmetics and I love it. It took a few tries to get it just right, but glad I stuck with it. It stays on all day, even in the very hot weather without "smugging off" , even when I have wash my face after working in the garden all day. I would highly recommend this to anyone
Rated 4 out of 5 by Patti C Good Quality
Better for ladies with heavier brows. A little too dark for me even using light handed.
Going to keep and use for eyeliner, but canceled the auto ship.
Plenty of product, soft and creamy and the brush is nice.
Rated 2 out of 5 by me! Not happy with color
Went with the Universal Taupe and much too dark - didn't get it back within 30 days so stuck with it now. Revlon has a cheaper stick - not this big jar that works even better. Brush makes the brows way too thick for someone who doesn't really have much of a brow.
Rated 5 out of 5 by pt616 Best Brow Gel
I bought every single Brow gel in the market. This one is the best.
Rated 5 out of 5 by parolelady Perfect Brow!
This is one of my first IT products. This is fantastic! Eyebrows look so natural with the brush. They also don't come off! This is the best brow makeup that I have found. After one application, I was a pro! I am older and have light colored brows and this product really brings them to life in a natural way not that awful painted on look. I highly recommend this product and will definitely be back for more. Fantastic product.
Rated 3 out of 5 by ejlcdc Dries up
I purchase this a few months ago and love it. However it dries up quickly even if the lid is on all the time but when in use.. Too expensive to have to throw away.