IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1220.
Rated 2 out of 5 by from Sorry No Bought this..used for awhile...dried up. Worthless. Lid sealed tightly as I respect my expensive makeup. Guessing from opening and closing . It was thrown out with half a jar of useless product left. Waste of $
Date published: 2018-02-17
Rated 5 out of 5 by from The Best I have tried every brow product out there. I basically have very little eyebrow left, so I needed something that filled in a lot of bare skin and stay put. The is the best product I have ever used for brows. It lasts all day and the brush and spindle are great for applucation. It also looks very natural. I can tell by the dates I ordered this product that it actually lasts for six months .
Date published: 2018-02-16
Rated 5 out of 5 by from Great Product I have never been able to use powder for my eye brows. This crème Gel works great for me.
Date published: 2018-02-14
Rated 5 out of 5 by from Perfect brow product I have used other types of this brow product but the color was never quite right. I ordered the gray in this and it is perfect! It only takes a tiny bit of product, the color is perfect and most importantly, it stays on! If you have blonde or gray hair and you can't find the right color, try the gray in this brow gel stain!
Date published: 2018-01-29
Rated 5 out of 5 by from THE BEST PRODUCT IVE EVER TRIED So i have tried at least 10 if not 12 eyebrow waterproof products and this is the first that has survived a gym workout ,stairmaster and sauna! Its amazing i cant believe how awesome it works. 2 of my friends have now purchased it! And being a guy i needed something thars natural looking and undetectable and this is ALL THAT too ! Just so happy
Date published: 2018-01-28
Rated 5 out of 5 by from FAVORITE BROW PRODUCT! Absolutely love my, "Build-A-Brow!" The special brush is perfect for applying the product. I use auburn & it's a nice natural color. Product is easy to apply. Barely touch the brush to the product. Very lightly apply the product to brows to make sure it gets on each brow hair and fill in where needed. Would like to mention that I keep the lid on securely and put it back in the box whence it came, & I store it in the bathroom cabinet where it is cool and dark. Product is like new everytime I use it.
Date published: 2018-01-27
Rated 2 out of 5 by from disappointed i was so wanting to love this product. i'm 71 yrs young & color my hair a med. brown. the universal taupe is just an off color & the browns are reddish or golden...i need just a neutral med. brown with just a touch of charcoal gray to be believable. the product itself seemed good, but it did not last! it stayed on my fingertips lol but not my eyebrows..disappointed...however..i loooved the brush! genious design...wish i could have kept it...sadly sent back the next day...the 2 stars are for the brush
Date published: 2018-01-27
Rated 5 out of 5 by from Grey Matters IT brow power was my go to product since it was introduced. Stopped coloring my hair allowed natural color "grey" come in. Taupe in my case never looked right. IT cosmetics to the rescue! Practically fell on my knees in excitement! You might think this over the top but! Finding the right shade differcult "Build a Brow" Perfection. I use the smallest amount. Bullet proof! Even working out! Let's discuss shade review said color grey is to light. Several factors choosing correct brow color. Not one size fits all. My grey hair is unique to me as is everyone's. This shade looks natural. Remember little goes a long way. Keep the lid closed while using. Very! Important clean brush after every use. Thanks! IT cosmetics. xoxo
Date published: 2018-01-23
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