IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

or 6 Easy Pays of $5.04

+ S&H and tax Good until June 21, 2018 2:59 a.m. ET

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1248.
Rated 4 out of 5 by from Good I read some of the reviews before I purchased. Yes, dried out some from first to second usage. They really need to correct that issue. Purchased Universal Taupe- really dark. Ok for me. I have white hair and have had since I was 35. So I need a lot of makeup. I like the brush. The process takes a little getting use to- so just experiment.
Date published: 2018-06-17
Rated 2 out of 5 by from Dries up Very disappointed in this product only used it once, put the lid on when I went to use it it was completely dried up.
Date published: 2018-06-17
Rated 4 out of 5 by from Great product! I used powder eye brow filler for years, but wasn't 100% happy with it. I have to say I'm pleasantly surprised this gel works. I'm glad I read the reviews and went for the Universal Taupe color. I have naturally dark brown hair and eyebrows. This color really works and isn't too dark. It also DOES color grays on me. Only four stars because of the brush. The mascara-type end is fine, but the brush end is ridiculously thin. It's time-consuming to get a fuller line with this brush; at least on me. Once I used my own brush, I loved this product.
Date published: 2018-06-16
Rated 4 out of 5 by from Nice for sparse brows. First let me say there is definitely a learning curve to using this product, and I've only used it a few times so I can't vouch for the longevity of the product as far as it drying up in the container. I got the blonde and the first time I applied it I got too much and it was way too dark. No amount of brushing and rubbing would soften it so I had to use make up remover and start over again. A little goes a long way - literally just a very small dab. It is sweat proof and did stay on very well.
Date published: 2018-06-14
Rated 5 out of 5 by from Easy to use, looks great! Will reorder, no complaints. Blonde is perfect for light skin/hair and can build up to make darker.
Date published: 2018-06-14
Rated 5 out of 5 by from love this product I love this eyebrow gel. It does go on good and it stays on, doesn't wipe off to easy, even if you sweat. or are in the rain. I love the brush too.
Date published: 2018-06-11
Rated 5 out of 5 by from Great Product I've always thought my eyebrows were thin wanted so badly to have thicker brows I didn't want to draw them or use the powder version. I wanted a product that I know will last throughout my full day and waterproof. Glad I came across this after buying the IT Bye Bye under eye cream I'm African American with brunette hair I order the dark brown perfect color just put it on today love the brush it really is lasting and looks great . IT products are now my makeup line.
Date published: 2018-06-06
Rated 4 out of 5 by from Really very NICE! Love this Build-A-Brow SET! THE BRUSH! is the key! it is a fantastic brush and thank you IT Cosmetics for almost ALWAYS offering some kind of duo set so we can get a GREAT brush with the product... you need IT Brushes! they are just so very soft and great to work with...
Date published: 2018-05-11
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