IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

or 6 Easy Pays of $5.00

+ S&H and tax Good until September 23, 2017 2:59 a.m. ET

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1195.
Rated 5 out of 5 by from Great Brows Love this brow product. It's about the only one that has a really good gray that truly blends in just right.
Date published: 2017-09-11
Rated 3 out of 5 by from I am an IT girl I am an IT girl and as much as I love this product it dries out before it can be fully used!
Date published: 2017-08-27
Rated 5 out of 5 by from Great product I've been looking for a product like this, and tried many. This is just right! You can give a "feathered", not drawn on look and it is still there at the end of the day! The value is great. I found both pieces in brick and mortar stores and together cost almost twice what this set is.
Date published: 2017-08-11
Rated 5 out of 5 by from Best ever Great color gray, great product, so easy to use (even for a 70 year old) . I clean my brush after each use with a dab of hand soap, rinse and wipe dry. Haven't had a had a problem with product hardening but it does seem like it thickens a little. Don't think it will last long enough to harden. I love this product. It is the best I have ever used!
Date published: 2017-08-02
Rated 5 out of 5 by from BEST BROW CREME GEL STAIN I HAVE EVER USED! This is easy to put on, the color I chose matches to the "T" (grey) more like a rich taupe. I have never had any eye brow product to look so natural as this brand and color does. I have had it on 24 hours just to test it. I washed my face but not my eyebrows because I wanted to see if it would last and it does like nothing else I have ever tried! I cannot get over how natural it looks on too. I am extremely pleased with my purchase and will keep purchasing this product for many years to come!!!!! I will say I do believe I will have to use make up remover to get it off and that is a good thing. BEST EYE BROW PRODUCT EVER!
Date published: 2017-08-02
Rated 5 out of 5 by from Fantastic!! I've tried many brow products, but this by far is the best! The product is very easy to use, goes on smoothly and stays put. The dual sided brush works perfectly with the product. I will definitely be re-ordering this product :-)
Date published: 2017-07-31
Rated 1 out of 5 by from Very hard to use I have taught makeup application and after trying many ways to apply I find it very difficult to apply. I can not recommend this. I think It Cosmetics should demonstrate their products and give tips on how to use. You have to use a make up brush cleanser each time or the product drys on the brush. It Cosmetics has been very popular on the Q but now I think they over hype their products I am becoming skeptical now after being disappointed lately with several of their products
Date published: 2017-07-26
Rated 5 out of 5 by from LOVE IT!! Works great!! This is my 2nd time to order this product, and I just love it! I've always had thin eyebrows with light colored hair, and this fills it in perfectly without being overdone. I got the gray to go with my salt-&-pepper hair, and it is perfect. It has a touch of taupe, and looks very natural. I've read the reviews where people complained it dries up. The product does require some care: 1) Keep the lid securely closed when not using it; 2) Clean the brush with shampoo and let air dry every couple of weeks or so; 3) Every once in awhile, stir the product with the brush, then securely close the lid. Mine has lasted over 6 months with this simple care routine.
Date published: 2017-07-25
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