IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1171.
Rated 4 out of 5 by from My new go-to for brows Right out of the gates, I gotta say there is a learning curve! I've been using this for the better part of a year and continue to improve my application. That being said, I do love it. Definitely a "less is more" type product, but with the included brush I'm able to get much more shape and definition than with most eyebrow pencil style products. And it *really* stays on, more than any other product I use on my face. Micellar water will take it off with a little effort.
Date published: 2017-05-24
Date published: 2017-05-17
Rated 1 out of 5 by from Dries Out Too Quickly Loved it at first, but dried out so fast. I still have 3/4 of a jar left.
Date published: 2017-05-13
Rated 5 out of 5 by from Don't Give Up... There is definitely a learning curve for this product. I didn't like it at first. My eyebrows are just coming back in after chemo. I use a pencil first and follow with this.
Date published: 2017-05-11
Rated 5 out of 5 by from Good Just used this 3 times so far and I like it. I need to fill in sparse areas and it is working out fine and is lasting through the day. I have many eyebrow products hoping to get the right color/look/lasting factor. This one seems to be a keeper. I originally ordered dark brown and returned that one immediately (still no credit however, boy they are slow on returns). I have dark brown hair with a little red tint (little) but the dark brown stood out too much for my liking. I ordered the universal taupe and am very happy with that color. I like the brush a lot and like the larger size spool end it has. I have plenty of brushes with the skinnier spoof end , so this works well.
Date published: 2017-05-10
Rated 5 out of 5 by from Best Purchase Ever The best eye brow powder ever. I would buy hhis again and again.
Date published: 2017-05-10
Rated 5 out of 5 by from Love This, And So easy! I have tried TONS of eyebrow makeup, including top brands. I love this product and the ease of putting it on. Highly recommended!!
Date published: 2017-05-08
Rated 5 out of 5 by from FINALLY! Finally a brow set that works and looks natural. Easy to use. I switched from bare minerals brow to IT…IT stays ALL DAY without touch ups. I can stop looking for the perfect brow. Please continue to make this product, IT's a keeper!
Date published: 2017-05-07
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