IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1179.
Rated 5 out of 5 by from Love "It" cosmetics Wow this stuff this awesome. I have been looking for something to enhance my brows and I think I found it! I have tried everything and nothing really works. I purchased the universal taupe and my hair color is brown with blonde highlites. It looks very narural as my brows are pretty full but need a little fill in. Very easy to apply after you practice a few times, and stays on till you take it off. Would highly recommend!
Date published: 2017-06-23
Rated 1 out of 5 by from Does not work. I was excited to get this item. It worked for a short while, then the whole thing got very dry and got to be impossible to use. Hoping to return it. It just does not work.
Date published: 2017-06-21
Rated 4 out of 5 by from great staying power I ordered the taupe, Not sure yet if the color is exactly right for me.I have grey hair. But I can say that this does look like a real brow.As I have basically no real brow hair. And it has staying power, and then some~! I gave it the outdoor in the natural light test.. And I am pleased..Just a tad not right in the color for me.But do able. There is a learning curve and it took me awhile to figure that out. A little goes a long way. Using the spoolie quickly helped me get a natural look. And my brow feels softer that way. Very much worth a try for anyone thinking of trying it.. I'm hoping to try the grey next.
Date published: 2017-06-18
Rated 5 out of 5 by from Best ever I, along with most other people in their 30s over plucked my brows for years. Everything I've tried to make my brows longer and fuller with shape just looks fake. This doesn't. And it's easy to use. I may not be applying it thick enough but it doesn't seem to stay all day. I tried the taupe because I have brown hair that is highlighted blonde. I may try the blonde color next and see how heavy I can apply it and not look fake. That may be my issue, just wrong color since my hair is so blonde right now otherwise. But it really is a fantastic product.
Date published: 2017-06-17
Rated 5 out of 5 by from Best I've ever used I've tried them all! I have very few brow hairs and this product looks the most natural than others I've used. The gel shows up those "invisible" hairs and the brush let's me sculpt brows with precision. If I put on too much I can brush it more lightly and shape the brow. I haven't found it to dry up and I've used it for 2 months. I keep the jar screwed tightly when not in use and as someone wrote, you can stir it to be sure. I do clean the brush when finished by wiping it on a tissue and it's ready for the next use. I use the gray to match my hair.
Date published: 2017-06-13
Rated 5 out of 5 by from Great Product! I've used the IT Build a Brow for a year now. I LOVE it. Its easy to apply & really does stay on until I want to take it off. I highly recommend it.
Date published: 2017-06-05
Rated 3 out of 5 by from Strong Learning Curve There is a strong learning curve using this product is if you have never used gel brow product before. I always used powder brow filler (from Avon) and I like powder because you can blow the excess off the brush. With this gel, you have to apply a very small amount to the brush (I like the brush a lot), wipe the brush on a tissue, and use a light hand to apply. I still haven't mastered using the gel - so I switched back to powder from Bobbi Brown but I use the IT brush. Also, if you love gel be careful with your color selection. My hair is dark brown (people think my hair is black) and I ordered the dark brown and it is way too dark - my eyebrows looked fake! I do have full eyebrows and only a few sparse spots - I assume this would work better for a person with not a lot of hair.
Date published: 2017-05-29
Rated 5 out of 5 by from The best I've found! Being 72 with overplucked thinning brows I've tried them all and within a few hours you can see the bald areas. Not so with this! It not only lasts the day but if you don't scrub it off it lasts several days. I wear no makeup other than brows and mascara so cleaning my face is very easy with facial pads and I now avoid the brows. So nice to wake up and have brows. Love ❤️ it.
Date published: 2017-05-28
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