IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

Rated 3.8 out of 5 by 1136 reviewers.
Rated 5 out of 5 by Great Product Love it and last all day, I would like to know how do I clean the brush please? Thanks 01-16-17
Rated 2 out of 5 by Disappointing Lifespan Surprised that Jamie doesn't get this figured out. Many, many reviews talking about the product drying out and not being able to use it. Somewhere I read something about utilizing baby oil to soften it, which I did use. It softens it, but then it's gloppy. Jamie, please come out with a brow powder to go with this fabulous brush that works well. And by the way, I'm surprised to see people complaining about sending a product back and having to pay for shipping. If you the product is defective QVC has never charged me for shipping. If you don't like it, they charge you for shipping, but not if it's defective. And frankly, I think product drying up in 2 weeks is a defective product. 01-14-17
Rated 5 out of 5 by Love My Brow Gel I Was Very Hesitate on Purchasing this Product. But I Watched On Tv, And The Video Several Times So I Purchased It. Wow let Me Tell You Something About This Goes On Great And Doesn,t Wash Off Until You Wash It Off. It Just Takes A Little. Bit. I Love It And Would Recommend This To You Ladies Out There.. Give his Product A Chance . Like I Did. 01-07-17
Rated 5 out of 5 by Really DOES build-a-brow! I have never had brows and I've never been dedicated enough or consistent enough with brow growth serum and tattooing was a joke, it looked fake. But this product?!!! Thanks Jamie! This does what it says, you have a fan. 12-27-16
Rated 5 out of 5 by It's The Bomb! What can I say? This is truly the best eyebrow filler/shaper I have ever found. I never leave home without my brows on. This product makes my brows look full but NOT fake. My 21 year old daughter also uses it to fill in empty spaces in her brows and looks so professional. We are hooked! 12-27-16
Rated 5 out of 5 by Great Brows I used this product for the first time and I love it. My brows are becoming grey and thinner. Iuse this to fill in and make my brows a little darker. 12-26-16
Rated 3 out of 5 by Good and bad points I've been using this brow set for about a month now. When I get it on right, I love the way it looks and the way it lasts all day. But I have such a difficult time getting it just right. The brow applicator seems very long. It's ok when I am doing my left brow (I am left-handed), but seems awkward when I do my right brow (still using my left hand). Also I am not sure how to load the brush properly. Sometimes it seems I get too much, sometimes not enough. I even watched the video to see how the models and hosts were applying it. But I guess I am just not an expert when it comes to doing brows. I have brows, but they are sparse and need filled in and lengthened. It takes too long for my usual morning routine, but like I said, when I get it right they look very natural and the blonde color works for me. I am a natural blonde, but my brows are on the dark side. I may try something else. 12-22-16
Rated 5 out of 5 by Best. Brows. Ever. I am 31 years old and have never really filled my brows in until this last year. Changing my hair color back and forth between medium/dark brown and blonde, I needed a product that would do the job no matter what my hair color is. I went with the Universal Taupe and I LOVE this product! I was really worried about not having a lot of control with the brush, but I have TOTAL control. I have thrown my brow pencils away and I'm using this exclusively. It's the only brow product you need. People have commented about how this product dries out, etc. I've only had it for a couple weeks, but WILL SAY that you need to clean off your brush after every application! If you get build up on the brush, the brush will become stiff and won't be as effective for application. 12-21-16
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