IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1184.
Rated 1 out of 5 by from Can't Use I am STUCK with 2 of these which are totally useless because they are all dried out!! What a waste of money!!!!
Date published: 2017-07-15
Rated 3 out of 5 by from Nice Brow Product I purchased this in the universal taupe and it is a nice product. I have very little brow hair and have some tiny scars in my brow line. It takes a few times to get the hang of how to apply. You have to work quickly or else the product will begin to dry and flake. I like the brush better than the gel product. Universal Taupe looks a bit reddish on me personally. I like it. Don't love it.
Date published: 2017-07-14
Rated 5 out of 5 by from Best Brow Product I've Used! I've tried all kinds of pencils and powders. This is by far the best product I've used. It actually makes my eyebrows look thicker and it stays in place. Finally a product that does what it says it does. Amazing.
Date published: 2017-07-10
Rated 5 out of 5 by from LOVE IT!! This product is amazing! I have tried so many products but they always looked unnatural. The Build-a-Brow goes on so easy (I did need a little practice just because I'm not very good at applying makeup) and it looks totally natural. It truly helped my self confidence...thank you, thank you!! Also, this product stays on for hours and hours which is wonderful in the summer heat. I buy two shades because I change my hair color in the summer.
Date published: 2017-07-10
Rated 1 out of 5 by from Don't buy Thick and pasty. Dries like superglue on your brows. Only thing nice is the brush. I immediately returned both!
Date published: 2017-06-28
Rated 5 out of 5 by from Love "It" cosmetics Wow this stuff this awesome. I have been looking for something to enhance my brows and I think I found it! I have tried everything and nothing really works. I purchased the universal taupe and my hair color is brown with blonde highlites. It looks very narural as my brows are pretty full but need a little fill in. Very easy to apply after you practice a few times, and stays on till you take it off. Would highly recommend!
Date published: 2017-06-23
Rated 1 out of 5 by from Does not work. I was excited to get this item. It worked for a short while, then the whole thing got very dry and got to be impossible to use. Hoping to return it. It just does not work.
Date published: 2017-06-21
Rated 4 out of 5 by from great staying power I ordered the taupe, Not sure yet if the color is exactly right for me.I have grey hair. But I can say that this does look like a real brow.As I have basically no real brow hair. And it has staying power, and then some~! I gave it the outdoor in the natural light test.. And I am pleased..Just a tad not right in the color for me.But do able. There is a learning curve and it took me awhile to figure that out. A little goes a long way. Using the spoolie quickly helped me get a natural look. And my brow feels softer that way. Very much worth a try for anyone thinking of trying it.. I'm hoping to try the grey next.
Date published: 2017-06-18
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