IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1210.
Rated 5 out of 5 by from best brow I think this is the best brow stuff. Filler/color etc. I will agree that the product does dry out but it's still the best. It stays on, sweat proof, swim proof, colors over greys, fills in blank spots, blends. Use sparingly, brush in quickly before it drys. Once it dries -it's there til you remove with a make-up remover. It's the best! And on QVC you get the brush included, that's a great deal. IT - don't ever stop making this stuff!!!! Love this!!!
Date published: 2018-01-04
Rated 5 out of 5 by from LOVE!!!! This is one of the only brow makeup that I have found that is in grey!! It is not pure grey but mixed with a taupey color...goes on easy and stays. Only problem I have found is that if you do not use it daily, it may dry up but putting a little saline water in it will help.
Date published: 2017-12-31
Rated 5 out of 5 by from Yes, Yes, Yes! I have very sparse eye brows and have been seeking for some time something to give me a full brow without looking drawn on. Was so excited to try this product, and it has not disappointed me. I have brows and they look all natural. Will use this forever!
Date published: 2017-12-21
Rated 1 out of 5 by from It Brow I don’t have hair brows so I was putting this on skin as per one model shown while demonstrating. It does not work that way. It leaves a crusty look. May I return.
Date published: 2017-12-12
Rated 5 out of 5 by from Really works well I was a little doubtful about this but wanted something that didn't rub off. Well this fits the bill. It doesn't rub off and some of the makeup removers don't get it all off - not complaining. It lasts well - only a little left before it starts to dry out. I love the brush. It does have the little teeth shaped brush segments which helps blend the product. I like the rounded section in the middle of the brush. It makes it easy to hold on or roll if needed. Don't know of anything I like better for eyebrows. It does take just a few trys to get used to it.
Date published: 2017-12-11
Rated 2 out of 5 by from Clean brush daily The color is lighter than expected and extremely hard to apply. you need to clean it daily gets hard
Date published: 2017-12-10
Rated 5 out of 5 by from Lasts forever! Although I prefer a pencil, the advantage to this formulation is that one pot lasts forever. I have found it does get a little dry/cracks in the pot, but all I do is put a drop of argon oil in the pot. Works like a charm! The formula does last all day too.
Date published: 2017-11-28
Rated 2 out of 5 by from i so wanted to like it it does an ok job, nothing out of the ordinary and it starts drying out within a month.
Date published: 2017-11-28
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