IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

Rated 3.8 out of 5 by 1109 reviewers.
Rated 5 out of 5 by I Have Eyebrows! I have very sparse blonde eyebrows and this is a miracle for me! Thank you IT! Could not live without this. 10-29-16
Rated 1 out of 5 by dry The product dried up...putting water into the product didn't help....I used 1/4 of the product and could no longer use it. It worked WONDERFULLY until the product became hard and unusable. 10-26-16
Rated 2 out of 5 by all dried up i find this eyebrow gel gets dried up so fast and then i can't use it. 10-26-16
Rated 1 out of 5 by Dried Out I loved it first few day!It dried out quickly and I made sure the cap was on it!I tried to revive it but no go!Sad all that money down the drain!If it wouldn't have dried out I could have seen it lasting quite some time ! 10-26-16
Rated 4 out of 5 by love it I love this. It looks very natural if you put in on the way instructed with light strokes. The only con to this is that it starts drying out before it is empty and it becomes thick and applies differently. 10-21-16
Rated 5 out of 5 by For A Glamorous Natural-Looking Brow Hurray! I finally found a Blonde shade that complements my lighter golden blonde hair. It makes what hairs I have look thicker and fills in the empty spaces. This color is awesome on a blonde and I am delighted that I can now toss out all those taupe shades that seem more suitable for an ash blonde or a gray haired woman. Plus it wears all day with never a smudge. Love it. 10-15-16
Rated 1 out of 5 by Worthless Too dry from the begining and nevrr could make it look real, should have returned it but threw it in the drawer with all the rest of the other wothless tries, my mistake. 10-11-16
Rated 1 out of 5 by Disappointed I waited for this product and was so happy to get it, however, I ordered the universal taupe because they said if unsure go with taupe. It was not universal and not forgiving at all. I will be returning it and now I have to pay the postage back. Disappointed. 10-10-16
  • 2016-10-31 T07:58:40.481-05:00
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