IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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If Sold Separately: $48.00

or 4 Easy Pays of $7.50

+ S&H and tax

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush is rated 3.8 out of 5 by 1241.
Rated 4 out of 5 by from Really very NICE! Love this Build-A-Brow SET! THE BRUSH! is the key! it is a fantastic brush and thank you IT Cosmetics for almost ALWAYS offering some kind of duo set so we can get a GREAT brush with the product... you need IT Brushes! they are just so very soft and great to work with...
Date published: 2018-05-11
Rated 5 out of 5 by from Amazing Best stuff ever. Goes on great and lasts all day with no smudging. Yay
Date published: 2018-05-02
Rated 5 out of 5 by from Great product Great product! Easy to put on. Looks natural. Stays on.
Date published: 2018-04-27
Rated 5 out of 5 by from Stays on all day! I’m a beginner with brow makeup and this stuff made it easy for me. It goes on very easy and stays on until you take it off. It looks great too. It doesn’t look fake at all.
Date published: 2018-04-22
Rated 5 out of 5 by from Love my Brow's! The best brow product I have ever used! It enhances my brows beautifully and wears well all day until I wash it off. The brush makes the application easy.
Date published: 2018-04-19
Rated 3 out of 5 by from Not the color I ordered the grey. For a dark skin women with grey hair the color was off.
Date published: 2018-04-19
Rated 3 out of 5 by from Build a brow Was just ok for me. I bought it specially for the brush. Ends up I’m not cray about it. I didn’t like the look it gave my brows. Hard to explain. Anyways I’m returning it.
Date published: 2018-04-17
Rated 2 out of 5 by from brows gone I received this on Friday and couldn't wait to try it. On Saturday got up, did my shower then sat down to do my makeup. I liked how the product applied and the color was great. That night removed my makeup and the brows were gone. Oh no!!!... So I reapplied the Build a Brow. I did this cause I wanted to wake up with my brows on. Well got up this morning and no brows again..So disappointed. That was the main reason I purchased this product so that I would wake up with brows on the days I'm not doing full makeup. I wish this would have worked. 24 hour staying power is not there. I will stay with my IT brow pencil, since this didn't stay on the pencil will do what I need.
Date published: 2018-04-15
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