IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

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What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

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Reviews & Community QA

Rated 3.8 out of 5 by 1098 reviewers.
Rated 5 out of 5 by Finally An Easy Brow Have a really thin white brow. My hair dresser has even offered to dye my brows. The charcoal Build a Brow is the best gel for a natural looking Brow for me. Goes where you put it and stays. I have tried several other brands and this is the one! 09-21-16
Rated 5 out of 5 by Just Buy It ❤️ Love that the brush came with this purchase! Easy to use. 09-20-16
Rated 1 out of 5 by Worse Priduct Not a good purchase, i bought this in April . the first problem is that the brush that came with it is too long . when doing your brows I don't know if its everyone but i like to use a magnified mirror so thats the first issue - second i used it for only 2 months and it dried up - i have provided a photo to show . way to $$ for this .. wish i could return it. 09-19-16
Rated 5 out of 5 by It works Looks natural, goes on easily, and really is waterproof. 09-18-16
Rated 5 out of 5 by Another Good Product From It I'm writing this review to help other women with eyebrow concerns, make a decision about ordering it. Let me first say, I have NO eyebrows, just those hairs that are almost invisible. I have used successfully and with GRATITUDE, IT's universal eye brow pencil for years... But always wished they would offer it in colors. Not dissatisfied with the pencil, but willing to try something different, I ordered the gel. I like it, but for ME, personally, in MY opinion, it is not as believable looking as the pencil is. (Remember, I have no eyebrows) I ordered the blonde - and am pleased with the color, a TINY bit lighter than the universal's pencil taupe color. What I HAVE decided I like, IF I have a little extra time, is applying the pencil and going over it with the gel. I just like the results. I'm giving this 5 stars because it is obvious to me, this is a top notch, excellent product! I just have a tricky issue that is better met with a pencil. Btw, like all of the IT lineup, this gel IS water and sweat proof. Another tip I have found, is, at least for me, in order for all of these wonderful products to be water/sweat proof, it is IMPERATIVE they are applied to a clean, DRY surface. I have found if I'm sweating and apply liners, or eyebrow products... The waterproof property is diminished. EASY FIX THOUGH... Just reapply when you're cooled down! Then, all day it will last! That's not a fault with the product, just something to be aware of. 09-18-16
Rated 5 out of 5 by From unruly to BEAUTY!!! I've tried them all, my brows are think but they go in every direction because I wear side bangs so my hair pushes them around, this brow product is unbelievable it's totally water proof, and my hairs stay in place perfect shape all day !!!! I can't be happier 09-17-16
Rated 5 out of 5 by Finally I have eyebrows that last all day My natural eyebrows are very light and thin. My hair color is very dark and without eyebrow makeup it looks like my eyebrows have been shaved. Until finding this product some months ago I seemed to try a new eyebrow pencil, gel or powder every couple of weeks because I couldn't find anything that looked like real eyebrows and also lasted all day. This product is ideal! It goes on easily, looks natural and stays in place all day. The brush is very easy to use and provides an application that looks natural. Making sure the lid is secure after each use prevents the product from drying out. The brush also works best if I use a tissue to clean it after each use. 09-16-16
Rated 4 out of 5 by Great I have been looking for a build a brow for a while and I really like this one. it does dry out in the container so i put a drop of baby oil and then it's solft again. 09-12-16
  • 2016-09-28 T12:50:50.137-05:00
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