IT Cosmetics Build-A-Brow 24hr Waterproof 5 in1 Creme Gel Stain w/ Brush

Because QVC's special offers are only available for a limited time, previously recorded videos may contain pricing, exclusivity claims or promotional offers that have expired.

product thumbnail

If Sold Separately: $48.00

Please select an option:

Delivery Options:
What is it: Build-A-Brow Waterproof 5-in-1 Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It's your building fibers, taming creme gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Anyone who wants to add color and tame brows in one step. Anyone who wants natural-looking brows that help to create a perfect frame of symmetry for the face.

Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair.

How do I use it: Using the dual-ended Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better!

From IT Cosmetics(R).


  • 0.12-oz Build-A-Brow Waterproof 5-in-1 Creme Gel Stain
  • Heavenly Luxe Build-A-Brow Brush
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 3.8 out of 5 by 1104 reviewers.
Rated 5 out of 5 by For A Glamorous Natural-Looking Brow Hurray! I finally found a Blonde shade that complements my lighter golden blonde hair. It makes what hairs I have look thicker and fills in the empty spaces. This color is awesome on a blonde and I am delighted that I can now toss out all those taupe shades that seem more suitable for an ash blonde or a gray haired woman. Plus it wears all day with never a smudge. Love it. 10-15-16
Rated 1 out of 5 by Worthless Too dry from the begining and nevrr could make it look real, should have returned it but threw it in the drawer with all the rest of the other wothless tries, my mistake. 10-11-16
Rated 1 out of 5 by Disappointed I waited for this product and was so happy to get it, however, I ordered the universal taupe because they said if unsure go with taupe. It was not universal and not forgiving at all. I will be returning it and now I have to pay the postage back. Disappointed. 10-10-16
Rated 5 out of 5 by best brow I have used many products to try to define my brows..and this is the best by far! I use the blonde and it gives just enough color ..for blonds or light brown hair.. 10-06-16
Rated 1 out of 5 by Dries out!! This product was great the first month I had it and then it just dried out I never left the lid off I never left it uncovered unless I was using it and yet I spent $30 for a product that I could only use for a month and now is completely dried out and cracked I wish I would have known that I wouldn't have bought it I would have tried a different product if you're going gel you should make it where it at least last 10-06-16
Rated 5 out of 5 by Great brow product I really like this product. I think the brush is the best brow tool I have used. The way the brush is cut on the end makes a huge difference compared to other brushes I have used.Together, the brush and gel make a great combo! Easy to apply and does last long. There are some days where it starts to wear off but I admit I touch my face a lot throughout the day without thinking about it so part of that is my fault. I haven't used it long enough to comment on the drying out (what so many complain about), but even if it did dry out after a month it would be worth replacing, especially since you only need to buy the gel and not the kit with the brush again (more reasonable). To help others in their decision, I will also say the Dark Brown is not very dark. I have medium brown hair with golden highlights and I use dark brown, so if you are on the fence about which color to get and think the dark brown might be too dark...it probably isn't. 10-05-16
Rated 5 out of 5 by Finally An Easy Brow Have a really thin white brow. My hair dresser has even offered to dye my brows. The charcoal Build a Brow is the best gel for a natural looking Brow for me. Goes where you put it and stays. I have tried several other brands and this is the one! 09-21-16
Rated 5 out of 5 by Just Buy It ❤️ Love that the brush came with this purchase! Easy to use. 09-20-16
  • 2016-10-20 T09:15:05.489-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_1104, tr_1104
  • loc_en_US, sid_A236722, prod, sort_default
MORE REVIEWS>> 2 3 4 5 ... 138

Let's Stay in Touch

* *You're signing up to receive QVC promotional email.
Connect with Us

The scoop on everything Q, from helpful tips to interesting tidbits, questions, answers, and more.

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites, nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

© 1995–2016 QVC, Inc. All rights reserved. Trademark Notice

Desktop View Mobile View