IT Cosmetics Brow Power Universal EyebrowPencil

IT Cosmetics Brow Power Universal EyebrowPencil
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What is it: This universal, long-wear eyebrow pencil is infused with cutting-edge brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The brush at the other end gives a natural, polished look. Brow Power matches all hair colors and covers gray perfectly. A full brow lift guide is included with the pencil.

Who is it for: Anyone who wants better looking brows that won't budge or smudge.

Why is it different: Developed with help from leading plastic surgeons, Brow Power is designed to adhere to your skin and look like real hair, even in areas where your brows might be sparse or non-existent. The blend of brow-conditioning ingredients include saw palmetto, nettle extract, green tea, biotin, lecithin, grapeseed, panthenol, and vitamins A, C, and E. The shade adjusts to every hair color and creates a beautiful, natural-looking brow.

How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows for a natural, polished look.

From It Cosmetics(R).

  • Net weight 0.0056 oz
  • Imported

Delivery Date Estimate

Reviews & Community QA

Rated 3.7 out of 5 by 94 reviewers.
Rated 1 out of 5 by NOT good for all hair colors I bought this item and don't like it. I have auburn hair and the colored eyebrow pencil in auburn looks much better. I look at the demos for IT products and I like many of the products and have purchased many items. But I personally think they do a disservice with the painted brows. They look so Fake and must look a lot worse in person. they remind me of the painted eyebrows and painted exaggerated lips on the old ladies we used to made fun of when we were young! Now they are making fun of us. Don't get me wrong, as we get older we need some eyebrow enhancement, but within reason. 09-06-16
Rated 5 out of 5 by Easy and Does the Job! I order two at a time since you can't tell how low the product gets, but it's one universal color and you will use less the lighter your brows are (and the older you are). I no longer use a dark color on my brows and you only want to twist a very small amount out to avoid breakage. I have a fair amount of eyebrows but they have thinned with age and this is the easiest product to use to fill in the sparser areas. It looks very natural and since I have my hair streaked and lighter, I like to use only enough to match my hair color. As yo age, you want eyebrows but you'll look younger as long as they aren't really dark (unless you have dark hair). The brush on the opposite end is nice to help fill in the color. Mine never falls out of the tube but as mentioned I only twist enough out to use on the brows. Also, don't press hard to avoid any breakage. You get good color by using a light hand and if you want to darken it, just go over the brow until you get the shade you like. 07-22-16
Rated 3 out of 5 by Love the product, not the pencil. I love the way this product goes on and stays on, but I am disappointed because the product breaks and falls out of the pencil. I have received many compliments on my brows. I am 67 years old and my brows are thinning. This product stays on until I take it off. I hope that they fix the problem with the pencil. 07-22-16
Rated 1 out of 5 by Wellll It lasted about 3 weeks before it was empty. I thought for the price plus shipping something this pricey should last longer than a few weeks. Made me itch too. It's a good pencil for filling in but I will try something else less expensive. 06-25-16
Rated 5 out of 5 by awesome Great product. Esp if you have sparse or grey in your brows. You have control to cover or add to your brows. Many of IT products are amazing!!! Once you try them you will be addicted!!!!! 06-25-16
Rated 2 out of 5 by 2nd IT product with the same problem The brow pencil does a good job and the brush is helpful to achieve an even look. Here's the problem. The pencil "lead" is not secured in the holder. As a result, it falls out, often. When it falls out the pencil "lead" breaks. I have lost 2 this way. I've never had this issue with any other brands' non-sharpening pencils. Please fix this problem. 06-11-16
Rated 5 out of 5 by Really nice! I have never been much of a brow liner or pencil user. Lately, though the outer 1/4 or more is thinning and fading with gray. Thought I'd try this since it is not color specific. WOW! What a difference and so easy to use. Really gives my brows their natural look again w/o the penciled on look. Thanks! 05-01-16
  • 2016-10-30 T07:59:04.618-05:00
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