IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush

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If Sold Separately: $48.00

or 5 Easy Pays of $5.27

+ S&H and tax Good until May 21, 2018 2:59 a.m. ET

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IT Cosmetics Brow Power Powder is your instant universal waterproof brow-perfecting powder. The universal transforming taupe shade uses color pigments to match every hair color, from the lightest blonde to the darkest brunette based on the pressure with which you apply. It's like one pot of Brow Power Powder is made for YOUR BROWS!

The formula is created to adhere to skin, completely covers gray (or whatever color you want to conceal), and looks like real hair even if you don't have any brow hair at all. If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder creates the look of soft volume and definition, making them look full and natural. And if you have full brows, you never have to worry that your brows look flat or without dimension.

With the precision head and spoolie of the Heavenly Luxe Brow Power Universal Brow Transformer Brush, you can create the shape of your brows easily.

How do I use it: Use fine, feathery, upward strokes to follow the shape of your brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spoolie for a natural, polished look.

From IT Cosmetics(R).


  • 0.048-oz Brow Power Powder
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush is rated 4.1 out of 5 by 260.
Rated 4 out of 5 by from Learning Curve This product takes some practice to get right. I have very dark brows but I looked like Groucho the first time I tried to apply this. Use the smallest amount possible for a good result. Lasts most of the day. The brush is great.
Date published: 2018-05-16
Rated 5 out of 5 by from Tried Everything This is the best eyebrow filler I have ever used. I have medium blonde hair and like a defined brow. This powder goes on with ease . (love the brush) and stays on all day. Thank you for making my brows look fantastic .
Date published: 2018-05-10
Rated 5 out of 5 by from If in doubt, buy it. Basically, I love this product. I went from not wearing anything on my eyebrows to always wearing this product.
Date published: 2018-05-07
Rated 1 out of 5 by from Not what I was expecting from IT I use and love many other IT products. However, having stated that, this was a huge disappointment. This product easily rubs off. The box the powder came in said to "set" the product, apply the pomade (phonetic). That wasn't included in the order. I use the eyebrow pencil and like it, but it, too, does rub off, but it lasts a lot longer than this powder. I wrote customer service about the pomade issue and was told that it wasn't included. Why would you not include it if that's what it takes to "set" the product? I would give this zero stars if I could
Date published: 2018-05-02
Rated 3 out of 5 by from just ok does not stay on - inconvenient to have separate brush and compact
Date published: 2018-05-01
Rated 1 out of 5 by from Brow Powder I purchased this because you are supposed to be able to use it for any color brow. My hair is dark blonde/light brown and I can't get the product to be light enough for me. I'm very disappointed with it.
Date published: 2018-05-01
Rated 5 out of 5 by from Great Great product. Had the pencil before trying this one. Does not rub off. Still on at the end of the day.
Date published: 2018-04-30
Rated 5 out of 5 by from So so good I have always been afraid to draw in eyebrows. I never wanted it to be obvious and having tried it before, I knew it was easier said than done. I took a risk and tried this powder and wow! For the first time I have beautiful sculpted looking brows but subtle enough that even my husband is not sure what I've done. So easy and so worth it. I wish I had had this year's ago. Thanks!
Date published: 2018-04-29
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