IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush

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If Sold Separately: $48.00

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IT Cosmetics Brow Power Powder is your instant universal waterproof brow-perfecting powder. The universal transforming taupe shade uses color pigments to match every hair color, from the lightest blonde to the darkest brunette based on the pressure with which you apply. It's like one pot of Brow Power Powder is made for YOUR BROWS!

The formula is created to adhere to skin, completely covers gray (or whatever color you want to conceal), and looks like real hair even if you don't have any brow hair at all. If you have missing brows, sparse brows, holes in your brows, or even no brows at all, Brow Power Powder creates the look of soft volume and definition, making them look full and natural. And if you have full brows, you never have to worry that your brows look flat or without dimension.

With the precision head and spoolie of the Heavenly Luxe Brow Power Universal Brow Transformer Brush, you can create the shape of your brows easily.

How do I use it: Use fine, feathery, upward strokes to follow the shape of your brow. Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spoolie for a natural, polished look.

From IT Cosmetics(R).


  • 0.048-oz Brow Power Powder
  • Heavenly Luxe Brow Power Universal Brow Transformer Brush
  • Imported

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Reviews & Community QA

IT Cosmetics Brow Power Universal Brow Perfecting Powder w/ Brush is rated 4.1 out of 5 by 225.
Rated 5 out of 5 by from Best. Brows. Ever!!!! This product is amazingly fast with great results that don't scream "here come my eyebrows!" Here's the thing. I am blonde. I don't want to have black Groucho Marx eyebrows. I go lightly with Brow Power to achieve the color that is right for my somewhat skimpy brows. I take the brush sideways and lightly put a bit in the skinny area of my brows. It goes exactly where I put it. Exactly. Then I put a bit more on the bigger part. It takes about 1 minute total, if that. So easy. And the results look so natural yet polished. Then I give a quick swipe with the brush on the back side. I had been using a pencil and just didn't appreciate the dragging and unreliable results. I now have lovely brows every day.
Date published: 2018-03-17
Rated 5 out of 5 by from IT brow powde best brow makeup I've ever used. I have basically no eyebrows left. what I do have is grey. the brush I received with this is perfect for drawing on beautiful brows and it lasts all day! will be repeating this purchase often!
Date published: 2018-03-16
Rated 5 out of 5 by from Best purchase for eyebrows I love that this product is so easy and precise because the powder does not fall all over and you do not have to clean the brush and nor does it get hard and clunky like when using gels. The color is perfect. I would highly recommend this product to anyone who wants to define brows without tattooing.
Date published: 2018-03-15
Rated 1 out of 5 by from IT Cosmetics Brown Power Universal Brow Powder Although I like some makeup by IT Cosmetics, this isn't one of them. Very dark when lightly applied. Looks fake. Save your money.
Date published: 2018-03-14
Rated 1 out of 5 by from Not universal!!! Brow powder is totally the wrong color for me...I don't see how anyone can say this color is "universal." Also, the spoolie end of the brush broke after just a couple of uses (the metal/spoolie end came out of the plastic handle).
Date published: 2018-03-12
Rated 1 out of 5 by from It doesn't cover grey-works ok over wax pencil but It doesn' cover grey. Works ok over wax pencil but the amount of powder applied is difficult to control and the more powder that is on the brush the darker the effect. I didn't want my brows a dark brown but got that color if too much was on the brush. It's tricky to get the amount you want and to get the bare spots filled without making the whole brow too dark. I felt that this product was way overpriced and wish I had not purchased it. Thumbs down all the way around as far as how it worked for me. May try this as an eyeshadow .. it may work better for that. Very disappointed and would have asked for a refund but by the time I played with it to get it to work half-way right for me, it was too 'used' to ask for a refund in all good conscience. Would not recommend. if you have lost your brows -- it does not stick well... UNLESS maybe you apply a wax-like pencil first and then use the powder over it but then why even use the powder if you are using a pencil? It ended up being a big waste of time and money for me, unfortunately. Hope my review will help your decision about purchasing.
Date published: 2018-03-11
Rated 5 out of 5 by from Amazing If you are looking for fuller eyebrows - you will be real happy with this brow powder and brush. I received many compliments!
Date published: 2018-03-11
Rated 1 out of 5 by from Not a Winner Powder is not long lasting. I think most of the products I have tried are great but this one is a flop. I even tried using this on the gel cream for brows and it left a shiny reflection on the brow. Had to take all off and start again.
Date published: 2018-03-10
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