IT Cosmetics Brow Perfector Auto 5-in-1 Gel & Brow Lift Pencil Duo

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Good until December 11, 2016 10:59 p.m. ET

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What is it: The Brow Power Perfector combines your brow fill-in powder, 12-hour waterproof automatic brow pencil, brow-taming gel, brow conditioning treatment, and brow brush all in one! The Brow Power Lift Pencil has one matte side and one pearl side to add the look of illumination to your face.

Who is it for: Anyone who wants better brows that look natural and youthful, frame your face, and give you symmetry, with a waterproof brow pencil that covers gray and looks like real hair!

Why is it different: Developed with plastic surgeons, Brow Power Perfector takes the place of five products all housed in one super easy-to-use automatic pencil that glides on effortlessly.

Brow Power Lift is a universal illuminator, perfect on all skin tones and types, and uses micronized pigments of light to create the look of light on your face instead of glitter or shimmer. It's also infused with antiaging and brow-loving ingredients including collagen, peptides, and antioxidants.

How do I use it: Starting with your Brow Power Perfector, use soft, feathery strokes to fill in your natural brow shape. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. You'll have a few minutes of playtime before Brow Power Perfector sets in place, giving you waterproof, budge-proof, beautiful brows that last.

Next, apply Brow Power Lift to areas you want, then lightly blend in with fingers. Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4" above and below your eyebrows, creating a more youthful look. To wake up tired eyes, Brow Power Lift can also be used around the inner and outer corners of the eyes for instant brightening. Can be worn on bare skin or on top of makeup.

From IT Cosmetics(R).


  • 0.017-oz Brow Power Perfector in Blonde, for light-to-medium blondes; Universal Taupe, for dark blondes, those with gray/silver hair, and light-to-medium brunettes; Auburn, for strawberry blondes, redheads, or those with caramel hair; or Dark Brown, for those with medium brown or black hair
  • 0.098-oz Brow Power Lift Pencil

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Reviews & Community QA

Rated 3.3 out of 5 by 124 reviewers.
Rated 1 out of 5 by Awful & Being Returned I'm sorry....I consider myself an IT Girl, but this pencil is HORRIBLE. I just got it and was excited for the Auburn color, but it won't work! I literally scribbled HARD on the back of my hand and the pencil tip didn't budge and it DIDN'T color either. I've got to send this back. I'm very disappointed. 10-16-16
Rated 1 out of 5 by Awful Had to press so hard with the eyebrow pencil it broke. Just clumped and pilled on the eyebrows! 10-01-16
Rated 3 out of 5 by Not up to the hype Got this recently after searching for a new brow pencil for a while. I'm not at all overjoyed by the pencil. The highlighter stick is great but the brow pencil is too hard and dry. It does soften a bit after a few uses and the color is good but it's just too hard and time consuming. It does stay on until you take it off. I never feel like I've actually achieved the brow that I'm looking for. I'm keeping it while I go on the hunt again for another one that is free of toxins, stays put, has good natural colors AND goes on easily. Too bad this one was not the trick. 09-26-16
Rated 1 out of 5 by Disappointed Product seemed old and dried out. It wouldn't color my brows, and broke as I pressed harder. 09-09-16
Rated 1 out of 5 by The brow pencil is awful Wondering if I got an old pencil, because it is awful. I have to push down very hard to get any product on my eyebrows. Also, a big chunk fell off, so that's wasted product :( Not the easy, smooth pencil I was hoping for, or what was advertised on the show. I'd love for this to work, so I'm going to contact customer service and see about getting another one. The highlighter pencil works fine. Disappointment. 08-08-16
Rated 1 out of 5 by Did not work at all Very excited to received this. I did like the brow lift pencil although I only used it once. I opened the brow pencil after that and it did not work. It was so bad I thought I was doing something wrong. I came to my computer and watched the video to see how it was supposed to work and mine was certainly VERY defective. No color transfers from the pencil. I tried using it on my hand to see if color was actually transferring, but nothing. It bent after putting a little pressure on it also. I returned it for another one. I hope the next one works well. 07-21-16
Rated 3 out of 5 by It's nice But ¿ The color seems right on the only thing that has me a little upset is its very soft. It seems to bend over like a very soft crayon. I don't know if it's that I need practice. But I bought many of the items and I am very pleased. But I may try the other pencils like the universalmaybe one.Maybe it's not as soft. I wish I could get some feed back on that but good products on every level 07-20-16
Rated 1 out of 5 by Disappointed Well let me say I am an IT girl HOWEVER this particular brow pencil,is awful! I've used some f the other IT brow products and I'm going right back. I immediately opened it to try. I bought the universal taupe. I need to press a little harder like Jamie says it's okay to do for a deeper color. Well under pressure , the color didn't come out any darker and the pencil point actual bent! I was so annoyed to have such waste at the get go. I roll up more and yep you guessed it...point bent again! Brow highlighter / lift is ok and does make a bit of difference but now I feel like instead of a bargain for 2 products , I actually paid double for the brow highlighter/lift. If I hadnt ripped the receipt and return form I would have sent it back. Jamie , please forget this and go back to the original. It's a waste of money and breaks under light pressure. It was terrible. 07-13-16
  • 2016-10-30 T09:18:55.271-05:00
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