Rated 3.1 out of 5 by 7
Rated 1 out of 5 by PatDell Poor quality
The lipstick is moist - but in any type of heat - even a little it falls apart. You touch it and it breaks off. After receiving in my mailbox, and this happened to me, I put it in my refrigerator to chill it and then try. I was able to smooth it on one lip once and then it broke off again. Will not recommend. I have purchased face make-up and really enjoy it. Not the lipstick. Unfortunately, I destroyed my return packing slip or would have returned the two lipsticks I purchased.
Rated 3 out of 5 by Peg11 Beautiful color but does not stay on long
Beautiful, shiny color. Not sticky and comfortable but does not stay on long
Rated 5 out of 5 by Phillyus I HAVE FINALLY FOUND A RED I CAN PULL OFF!
Jamie, Please don't ever stop making "It Girl". After years of wasting money on reds that don't work on me, I went to Ulta and tried on several red lipsticks from all the top brands. This is absolutely the best red I have ever put on my lips. My husband loves it on me and my lips feel so soft and moisturized. The color lasts and lasts. I have finally found my Red! I plan on ordering the set with the three different shades (It Girl included) and oh my goodness, it is even on auto-delivery. I'm sure I will love the other two colors as much as I love It Girl.
Thanks again Jamie!
Rated 2 out of 5 by Jagdkm Not Long Lasting
I purchased this is Ruby Slippers which is a beautiful color! I just wish it stayed on more than 2 minutes. Constant touch up all day which I do not have time for. Please make a long lasting lipstick in this color!
Rated 4 out of 5 by mlw in tennessee Love the BRAVE shade!
I got the BRAVE and the color is perfect. A darker red shade that's lovely. My only complaint is that the lipstick is too soft and breaks easily. This happened right away and in order to use it I had to stick my finger down in the tube and rub the product on my lips. Improvisation! I love the consistency and it really does have some good stuff that's good for your lips in it. I'll continue to use this because I love the color so much. Otherwise it really needs to be reformulated. To be so expensive the product should perform better than that.
Rated 3 out of 5 by Cookie 59 Melted
Mine arrived melted, as soon as I opened the tube the lipstick fell out making huge mess on counter & floor. Temp that day was maybe 80 degrees. I have never in my long years of purchasing thousnds of lipsticks had one melt like that & I live in Fla. I've kept lipsticks in my hot car never melted - this one would have been liquid. 3 stars for color but can't even try.
Rated 4 out of 5 by exnun Great But !
I purchased 2ce the 3 three pack. This last purchase, the Brave color fell out of its case, and proved to be very messy, and soft and moved . I put it in the refrigerator. The Brave color looks like the It Girl on the QVC purchasing page, But it is definitely red with blues in it. It is gorgeous.. It is very smooth. You have to constantly replace color all day long which means that it doesn't last long. The other colors do not seem to be as smooth gliding as the Brave color. I love the color, its glidability which I why I keep purchasing it. I just wish it lasted longer and did not melt and stayed put since it is fairly expensive.