Rated 4 out of 5 by 26
Rated 5 out of 5 by rldezy Love it.
This is the best powder foundation. Since using it, I get compliments all the time on my complexion. It looks flawless and it lasts all day. Highly recommend.
Rated 5 out of 5 by Chrissey-S Great!
I just love this product!!! It's so quick & easy & leaves me looking natural! It's a MUST have for me!
Rated 5 out of 5 by joyW Great Foundation
I really love this product itworks so nice covers my wrinkles , gives you a beautiful airbrush look, I don't break out from it. it doesn't feel heavy!
Rated 3 out of 5 by bungee4me Tan Is A Medium
I gave this three stars only because...I hesitated on getting the Tan color. All tan colors I've ever used are too dark.i live in Florida and keep a tan almost year round. This tan color is Not tan. It's comparable to mediums I've used in the past. However...I love the coverage. I Love the Coverage. I love love the brush. Guess I'll just order the dark and hope it works.
Rated 4 out of 5 by Pxexaxcxex Please make more shades!
I use this as a finishing powder with the IT Jumbo Powder brush, pressing it into my pores and for extra coverage. As a stand alone foundation it is nice, but looks weird over my nose, but all powder foundations with similar base ingredients do the same thing...especially those with Titanium and zinc....I think it has something to do with not being able to use micro zinc anymore. Anyway, I hate that I have to mix tan and medium because I am between shades. Also, I own all 3 version of Celebration foundation in Tan and they are all different shades! Not consistent. I would love more in between shades and can you please bring a travel friendly version of your jumbo powder brush? That might sound impossible, but would be a dream! As to those that say it wipes off, it has minerals in it and yes, they will wipe off if you use a napkin BUT they will stay on in water...amazing, lol.
My favorite way to apply this is with a large fluffy powder brush. I use a tinted dimethicone based sunscreen underneath.
Rated 5 out of 5 by TexasMom4 FULL COVERAGE INDEED
I bought this and it just arrived yesterday...I was so excited to try it out this morning that I decided to REALLY put it to the test!
I did not remove my mascara last night and this morning I woke up looking like a raccoon...naturally LOL instead of removing my makeup and then trying it out, I decided to see if was TRULY a full coverage powder by applying it over my black mascara and my unwashed face...did it work you ask?
OH YEAH! It covered up every flaw and blemish not to mention the BLACK mascara that was smeared under my eyes! You would never had known I had not washed my face! It was THAT amazing!
Of course I went on to remove my makeup and reapply as I normally would. I'm SO happy I bought this! This little guy is staying in my purse because if I need a touch up I know this will do the trick in a second! I cannot testify to longevity as this is the first time I'm wearing it but so far so good!
Rated 1 out of 5 by Foosie Bug Simply awful!
I hesitated on this foundation. It sounded great, but I have a couple that I'm loyal to and love--both a compact type & loose minerals. This was a disaster! It caked in every pore, wrinkle and line. The coverage was minimal. By the end of the day I looked frightening. I've tried dozens of IT products and have hated them all. The one thing I DO LOVE about IT: their brushes. The brushes are superior to all other brushes made--they're heavenly.
Rated 5 out of 5 by LIAM Best Foundation Ever
When I first saw IT cosmetics on QVC, I thought I would give this product a try. I was not sure if would be as nice and easy as it looked on the models. It is the best foundation I have ever used. I would say to anyone just give it a try and you will be happy with the results.