A236613

Color Wow Temporary Root Cover Up Powder with Brush

2016 CEW Beauty Insider Award Winner
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$27.00

Retail Value: $34.50

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Description
What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Ingredients
 
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  
Product Benefits

Product Benefits

  • Camouflages roots almost instantly (gray and dark regrowth).
  • Adheres to hair without being sticky or oily.
  • Hair retains shine.

Information provided by Color Wow.

Delivery Date Estimate

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Reviews & Community QA

Rated 4 out of 5 by 426 reviewers.
Rated 5 out of 5 by Requested by my husband! My husband wanted to cover his grey on his mustache. So I ordered this for him. He loves it! It covers and he is a happy camper. 06-29-16
Rated 2 out of 5 by Did not cover the Greys well I found this doesn't stick to my grey on my root area, and maybe you would have to choose a color that matches exactly your root color, bc the light brown did not work on my medium brown hair. The Spray on root cover works much better than this powder. 05-24-16
Rated 5 out of 5 by Simply Amazing!! This is an awesome product as it really hides the grays. I color my hair about every 4 months and have some grays to cover. This buys me time between coloring my hair. It's easy to apply, does not come off on clothes or pillows. This is a definite repurchase. Give it a try, it will delay hair coloring freqeuncy and expense. 05-19-16
Rated 5 out of 5 by I love this product! I really am happy that I found this product! It works just like advertised and does not have to be reapplied until you shampoo. This product considerably elongates my hair-dying schedule, which saves me money in the long run. Thank you QVC and Color Wow. 05-14-16
Rated 5 out of 5 by Super Product! I absolutely LOVE, LOVE, LOVE the Color Wow root touch up. I had previously tried a spray on root touch up and the results were awful. Because of that experience, I was hesitant to try the Color Wow, but I am so glad I did. The blonde color matched my hair exactly, it was easy to apply, and saved me a trip to the salon. I will definitely continue to use this product. 04-28-16
Rated 5 out of 5 by Best Color Product This product covers, color matches perfectly and doesn't change the texture. If you have highlights, you may want to consider buying 2 colors, one to match your base color and one to match your highlights. 04-22-16
Rated 5 out of 5 by Highly recommended product I first saw Color Wow at a salon and have been using it for months. It easily covers grey and allows me to stretch my color an additional two weeks between appointments. Also it works great as an eyebrow color. I use my own brush for that, not the included brush. It is much easier and works better than eyebrow pencils or other products I have tried. I love it so much I wanted a second Color Wow to carry in my travel bag. This second purchase of Color Wow was from QVC because it was less expensive than anywhere else. And, upon my recommendation, several friends have purchased Color Wow and love it too. My hair color is light to medium brown with blonde highlights. I use the Light Brown Color Wow and it blends in nicely. 04-12-16
Rated 4 out of 5 by Not for me I can't say this product doesn't work. Except my grey is not confined and is more sporadic than shown on models. 03-29-16
  • 2016-07-24 T12:59:04.751-05:00
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