Rated 3.9 out of 5 by 395
Rated 5 out of 5 by Yorkigirl coverage beyond expectation
I was using Rita since it first came out.. Thought it was great until I tried this product! Wow doesn't begin to describe the soft natural coverage of this WONDERFUL PRODUCT. I have medium brown hair with carmel highlights. The light brown was the perfect match for me.
.. There is no wax like feel on the hair like the last product I was using for many years. I hated that but found no alternative for good cover except NOW with WOW!
QVC offers the BEST PRICE of any retailer out there. BUY IT HERE !
Rated 4 out of 5 by jerseygirl549 Color Wow in Red
I really like this product as it covers my gray roots well, but I have auburn hair and the light brown is too dark. When are you going to carry "Red Color Wow Root Cover" as it is available on Amazon.com??? Please get the red in soon. Thank you.
Rated 5 out of 5 by tickled FANTASTIC
BEST HAIR POWDER I EVER USED. BETTER THAN JOAN RIVERS AND BETTER THAN ADRIENNE'S HAIR POWDER. PERFECT FOR LIGHT BLONDE AND PLATINUM BLONDE. COVERS THINNING HAIR AREAS PERFECTLY. HOPE THIS PRODUCT IS AVAILABLE FOR A LONG TIME.
Rated 5 out of 5 by happyrobin Can't live without
I'm in my fifties now and am a brunette . I go to my stylist every five weeks for a color blend. This product is a life saver. My gray starts to show I just brush this stuff on and no one knows. I love it...
Rated 5 out of 5 by sharonrene Very effective
I have tried many root cover up products with mascara wands and spray in formulas and those are messy and ineffective. This is probably the best way to cover gray hairs and keep your color manageable between colorings and leaves no sticky feeling. The powder is very easy to apply due to the dual ended powder brush and it stays on nicely. There can be some minor drop out of the color powder on your face so I suggest coloring before makeup application and let it set for a good 15 minutes. The color does wipe off skin easily with a damp cloth. Overall I will buy this over and over again because it saves me from having to go to the salon too often just for root touch ups.
Rated 5 out of 5 by Francesca228 Love Love Love
Just came back to order another!! Due to embracing the fact that I now am 90 % gray, I decided to stop having my beautician put brown in my hair as well as blonde highlights on top of that. She has practically made me a cool blonde all over. I love it now. However, my scalp reminded me of my mothers scalp. :-D So, enters WOW light brown!!! I put this brown on my part and around my face. Totally looks like I have dark roots and makes me look younger though I'm 52. It's the best!
Rated 5 out of 5 by DARING GREATLY Can't Be Without It
I love this product. It works for the few gray hairs I have in my bangs and at the top of my head. I'm a brunette and get the Med. Brown shade. I don't have to color my hair yet and this product makes my gray hairs vanish! I rub a tissue over the colored powder and rub it onto my bangs and top of my head and the gray is gone!! I also touch up with the brushes. Don't ever lose this product QVC!!!
Rated 4 out of 5 by Opinion Shopper It gets me through to the next highlight
This product does work. It helps soften the grow out at the end of the 7 weeks before my next highlight apt. It is a little powdery and sticks to my scalp, but i've learned to apply it lightly. It does have parabens in it, but I use it very minimally and not too frequent.
The platinum color is good for a range of blondes. I would start with this light color because it still doesn't go on too blonde even though it is very light.
Rated 1 out of 5 by KK NJ Doesn't Work :(
I so wanted this to work, but it doesn't! It looked so good on the presentation. I have dark blonde hair with blonde highlights. I bought 2 different shades and neither of them worth. Such a waste of almost $70 :(
Rated 5 out of 5 by kitnatoy All I can say is WOW!
I've tried many root/thinning hair cover ups and this product is so far superior that it is in a class by itself. It blends seamlessly and even imparts a shine to my hair. Does not look in the least powdery. Do not hesitate....worth every penny! I hope never to be without this again.
Rated 5 out of 5 by carolina pine For thinning hair
When I first saw this, it surprised me it was for root coverage! My hair stylist sold this to me in her salon because I have thinning hair, and she used this to dab on my scalp where it was noticeable. This stuff is Fantastic!! All I do is dab the area that shows scalp after I style my hair and it gives the illusion that I have hair there!! It doesn't look fake, it doesn't flake off, it doesn't look like your scalp is colored. Somehow it just fills the area in and makes it look like I have hair! She says it doesn't make your scalp look as shiny, which I guess is true. I will use this stuff forever! I had grown so self-conscious about my scalp showing through. Not any more! I feel very confident about going out now!! I can wear it all day and not have to retouch.