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Color Wow Temporary Root Cover Up Powder with Brush
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Color Wow Temporary Root Cover Up Powder with Brush

2014 CEW Award Winner

Retail Value: $34.50

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  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black

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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.


  • 0.1-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Expert Picks of the Best in Beauty

One of the highest honors in the industry, the CEW award is granted to the most innovative beauty products of the year, as chosen by Cosmetic Executive Women (CEW)—a group comprised of over 6,000 beauty industry professionals.

There were 193 finalists across 32 categories chosen from more than 750 products. Voted on by the members of CEW, the winners were announced at the CEW Beauty Awards Luncheon on May 16, 2014.

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Color Wow Temporary Root Cover Up Powder with Brush 4 5 280 280
Happy Happy Happy I have understated lowlights / med brown and hi lights/ light blond and I ordered the light brown. I particularly like it for hiding the gray which always shows up first over my ears and all along the front hairline. works like a charm. I also found that it is Really easy to use as When I'm using hot rollers. Perfect time to dab it on! 07-22-14
OK FOR WHAT IT IS I got the medium brown color and find it works fine if I tweak the application method. I found if I first brush this lightly on and then sort of "push" the loaded brush through the area to be colored I get pretty good results. I am Afro-American and I am graying just at the hairline but the hair is curly/slightly wiry and just brushing the color over the top does not evenly distribute the color so I tried this pushing action and it solved the issue. Past that, Wow has proven to be a good option until I get a full touch-up done. 07-20-14
Best hair touch up product I have tried other types of hair touch up products....sprays, pencils, even other powders. This is the very a mile. I will always keep one at home and one in my travel bag when i cannot get to the hairdressers. YAY. Love it. 07-16-14
Excellent Hair Helper Tried this to help me with in-between hair colorings and I'm glad I did. It really helps to hide the gray and also patches in the head where too much scalp is showing. Preferred this to the Joan Rivers Great Hair Day because it has a better brush which is double-ended and comes together in the case. 07-15-14
After A Couple Tries. I Love It I have tried several products and I love this one. I did have to play with it a couple of times but once I got the hang of it it really looked natural. I use the black. 07-14-14
Great Purchase After reading some reviews on this product I was hesitant to buy it. I finally did order the Color Wow and am not disappointed!! It worked as advertised on QVC & I will order it again. Because I read the reviews I made sure to follow the directions, that is the key. Not to use too much at a time and to brush it on in small strokes. Black is the color I ordered for my husband. He's an entertainer so it was important to buy the right product. Again, it worked great for us!! 07-14-14
This is really good! I am very pleased with this product! It does help with covering grey hairs between visits to the salon, which saves me money, since I have been able to stretch the time between visits by an additional week. Over the course of a year, that's going to save me money. I have carmel colored hair (thanks to my stylist) and the light brown is perfect. 07-13-14
root cover up powder Worse thing I have ever ordered. Tried it out on temple roots. It looked like I tried to use shoe polish or something . Had to wash it right off before anyone saw it. By the way I do know how to use these sort of things, I have been a cosmetologist for over thirty years. 07-11-14
Saved trips to the salon, renewed youth I had my doubts about this product, I must admit. But, at the rate my hair grows , this product will have paid for itself in a very very few short weeks . One of the best, simple products I have purchased from the Q in the past 20 years !! 07-11-14
Wonderful Product! I have been using this product for the last several months while I was away with my child while he underwent medical treatments. Since there was not time to get my hair done often, I relied on this product between appointments and it worked amazingly well. It made me feel confident that I did not look undone. Thank you for such a great product! Excellent investment. I won't be without it. 07-10-14
WOW Wow really is a wow product. I have dark brown hair and like others said after a few weeks the gray around my face becomes very noticable. I used from the root out and it covered the hair beautifully. Best product so far. 07-10-14
works great! i really like this root cover up it works really well. it covers the gray better the J.R product i will purchase this again. has better pigments. 07-09-14
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