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A236613

Color Wow Temporary Root Cover Up Powder with Brush

QVC Price:

$27.00

Shipping & Handling: $3.00

Available on WaitlistSold OutThis item will be shipped on
  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black
  • Red


Product Video

Product Video: On-Air Presentation

On-Air Presentation
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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Ingredients:

a236613_ingredients.html  
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  

Show More Ingredients Show Less Ingredients
Rated 3.9 out of 5 by 415 reviewers.
Rated 5 out of 5 by Really works! I was very skeptical of this product so as soon as it arrived I brushed it on my roots and I was totally AMAZED. It lasts all day and looks totally natural. I ordered Blonde though my roots are grayish brown I use a light base color and blonde highlights (weave.) I am totally thrilled with it. Not a substitute for the salon but ideal for when you just have no time to go to your hair appointment and need to look presentable until you can get there!!! 02-05-16
Rated 4 out of 5 by Easy to use I have tried all sorts of products to cover my roots when there isn't time to color my hair. This temporary root cover up seems to work well & it is easy to use. Much of my hair is white but I dye it closer to its original dark brown color. The product covers that white regrowth at my temple or part with ease. It seems a little powder on the brush goes a long way. I expect this purchase to last a couple years at least. I only gave it 4 stars because it seems overpriced to me. 02-01-16
Rated 2 out of 5 by Doesn't Cover Doesn't cover the grey hair but your skull. I don't recommend getting this. 12-22-15
Rated 5 out of 5 by Genius multi tasker! I purchased this primarily to cover my gray roots between hair coloring appointments. Well it works phenomenally well for that. I also found it very useful for making my hair look thicker. I have a ton of hair, but my part seems to be getting more pronounced, and I do not enjoy how that looks. I used this to make my part look like it used to. Just brushing a little of this stuff at my hairline and into my part makes me look so much better. 12-20-15
Rated 5 out of 5 by Works wonders I use this to cover up my gray hair that comes in here and there. If you get the growth of gray around your hairline, this product is for you. It brushes on easily and stays on until you wash your hair. Excellent product! 12-15-15
Rated 5 out of 5 by Best coverage After using Joan Rivers root coverup until I needed more, I decided to try another one...this one is blonder and works better for my hair color. The Joan Rivers cover up was too brown and therefor not light enough. 11-25-15
Rated 5 out of 5 by Holy Grail! I have tried every single product on the market from high end to dollar store and this is the ONLY solution that works. It covers up the gray and does not run all over your hands or pillows after you put it on. I have had one horrible experience after the next and was so hesistant to waste anymore money on these types of products. This is the BEST cover up powder that you can buy. Do NOT hesistate. You will be so happy. 11-21-15
Rated 1 out of 5 by Did not work for me... I have dark brown hair and it did not fully cover my gray roots at all. The more you applied because you could still see the gray it would not cover . Will stick with Joan rivers version. 11-07-15
Rated 5 out of 5 by GREAT Product. I've tried many different hair color product like this one. It is so superior to any other one out there. 11-05-15
Rated 5 out of 5 by BEST EVER!!! I LOVE THE COVERAGE OF THIS PRODUCT!! IT COVERS FAST AND EASY AND STAYS ON WITHOUT RUBBING OFF ON YOUR FINGERS WHEN RUNNING YOUR FINGERS THROUGH YOUR HAIR!!! I HIGHLY RECOMMEND THIS. I HAVE MED-DARK BROWN HAIR SO I PURCHASED THE MED. BROWN AND IT'S A PERFECT MATCH!! SO WHY ARE YOU STILL READING THIS AND NOT PURCHASING IT? HURRY..RUN LOL ENJOY!! 10-31-15
Rated 5 out of 5 by Amazing I use this often between regular dye sessions. My husband helps me on the top and back, and he is very impressed with the coverage, and the fact that you can't tell the powder from your regular color. You cannot see it! Blends in beautifully. So glad to have an option that keeps me from having to dye my hair so often, not to mention cover that gray that just pops up when you least want it to! 10-28-15
Rated 3 out of 5 by Nice, but not for me This is definitely less "messier" to use than the Joan Rivers Great Hair Day. It doesn't sprinkle powder all over the place. However, the color for me, I ordered the black, didn't really match my black hair. My hair is a "natural" brown-black and the powder is better suited for blue-black hair. The brown option would be too light. The Joan Rivers product is much more natural looking for my hair color. Also, maybe because the Joan Rivers product specifically says it's a "fill-in' powder and the Color Wow does not, the Color Wow is not as good as the Joan Rivers product for filling in thin spots, which is the primary reason why I use these types of products. I will re-order the Joan Rivers product, and stick with that one. So far, it seems to be the best product for me. 09-25-15
  • 2016-02-10 T09:03:23.348-06:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_415, tr_415
  • loc_en_US, sid_A236613, prod, sort_default
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