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Color Wow Temporary Root Cover Up Powder with Brush
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Color Wow Temporary Root Cover Up Powder with Brush

Retail Value: $34.50

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  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black

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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.


  • 0.1-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush
  • Made in China

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Color Wow Temporary Root Cover Up Powder with Brush 4.1 5 198 198
No longer look like a skunk I am really happy with this product. It is probably one of my all-time favorite QVC purchases. The light brown matches my hair color and pretty much covers up my gray roots. When I was slow getting my hair colored, I used to look like a skunk, but that is no longer true. Last month, I was able to intentionally delay coloring my hair by at least a couple of weeks. So, I think it will save me a lot of money, too. 04-16-14
works great. It works great on roots and gray hairs. It works great in the blond hair. 04-16-14
Very disappointed! I have highlights that show roots within a few weeks after a trip to the salon. I was so excited to see a product demonstrated to work on the dark roots I get when my hair grows out. I was hopeful this product would do what was shown on air, but unfortunately it did not. It was a yellowish powder that leaves a yellow residue on the scalp, and did not stay put on my hair. It was absorbed into my roots and back to my dark color before I even left my mirror. The talc in the product was very irritating to the eyes, as it was a bit messy to use. I sent this product back. 04-15-14
Awesome, A+ product! I am totally confused as to the low rater comments!! This products is absolutely a miracle for those of us that color our hair. I did find that using the smaller brush (of the two) is better than the larger size brush. For some reason, the larger brush seems like more of a synthetic type bristol, and product doesn't adhere as better to that brush, rather the small head brush is like horses hair, the brush bristols seem more porous, stays on/sticks to it well. -- Also, folks: It takes some getting used to if you've NEVER used a root powder cover-up before. The reason it gets all over your face/head is because you are using TOO much at one time, also not pulling the hair around your hairline (forehead/temples) up and applying away from skin/scalp onto hair....instead you are applying to the head/scalp right on the hairline, and probably using way too much, no wonder why you can tell. Only so much of the product can stick to your strands of hair before it starts falling off or coloring your scalp, i.e., on your head/face. Good grief,'s not rocket science on this product. This is one of the most effective products (power root cover up)out there, and I will def. be buying this again. I feel sorry for those of you talking trash about this product. I think operator error might be the reasons, as this product has NO issues and is high quality and WORKS! 04-15-14
wonderful....... I saw this on TV, and couldn't believe it. It does what it says . What a wonderful thing and my hair dresser loves it to. 04-15-14
It Works!! Let me start off by saying that I've used the Joan Rivers hair powder for years and have been happy with it. This product appeared on TV to be a more suitable match for my hair color so I ordered it. Not only does this cover the grey quickly and easily it leaves a pretty shine on my hair. I really like the fact that the brush is kept inside with the product, as with Joan Rivers product the brush can't be kept within the product. This is very portable and the light brown works so well with my light brown hair that I also use it for my eyebrow color. I didn't give it 5 start because on me it doesn't last all day, but I'm keeping it and recommend it. Enjoy! 04-14-14
Best root cover up-& I have tried them all! This product is by far one of my best purchases from QVC, I could not live without it. The coverage is unbelievable and I have been going every 7 to 8 weeks without coloring instead of my old 4 to 5! Can't say enough good things about it. One Tip: When you apply it I use my thumbs and fingers to apply this gives me much better coverage and color transfer to my hair than the brush. 04-13-14
WOW! What a great product. I just received it and used it today. The coverage was incredible. I hate the times between color "touch ups" when the grey starts to grow out and you can see it in my part. I usually get my hair touched up every 7 weeks as it is quite costly. this product puts me at ease between touch up covering the unsightly grey growth. I ordered the light brown as my hair color is a medium brown and the color is perfect 04-11-14
Fabulous OMG ~ this stuff is great - really great. A real life saver for coloring my grey between Salon visits. 04-11-14
The Best!! Finally found a gray coverup for light brown. Yea!! All the others are too dark. 04-10-14
Repeat Customer I just placed my second order. I have been extremely pleased with this product. I use the light brown and like that it blends well with my highlights and low lights. My only suggestion is to improve the application brush. I find that when sweeping the brush across the powder, it doesn't load very well onto the brush. 04-10-14
Covers Roots and Stays On!!! WOW! This product really works! It does take some time to apply. I actually found the shorter end of the brush works better for me. Definitely stays put. I purchased the Light Brown and the coverage is wonderful but the color is a bit too dark for my hair. Please, please bring a Dark Blonde formula. 04-09-14

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