A236613

Color Wow Temporary Root Cover Up Powder with Brush

2016 Customer Choice Beauty Awards Nominee
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$27.00

Retail Value: $34.50

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Description
What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Ingredients
 
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  
Product Benefits

Product Benefits

  • Camouflages roots almost instantly (gray and dark regrowth).
  • Adheres to hair without being sticky or oily.
  • Hair retains shine.

Information provided by Color Wow.

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Reviews & Community QA

Rated 4 out of 5 by 432 reviewers.
Rated 5 out of 5 by LOVE. This. My hair grows fast and I've been searching for a 'believable' product to cover my gray between salon visits. I have brown hair with warmer blonde highlights, so I ordered light brown and followed the directions to apply. "Wow" is right - what a difference!! It blends well and works beautifully. I couldn't be happier! 08-16-16
Rated 5 out of 5 by i like it i styled my hair.....then where my part was.....i didn't pull my hair flat like they showed on the demonstration....i kind of dusted it in my part......i just wanted the grey to go away! and it did!! i dusted it lightly in the area around my face that had grey.....added more if i needed it. it stayed on and like they said did not come out until i shampooed. gives me more time in between when i color my roots or go to my hair stylist. if you hate that grey and don't want to color your own roots or can't get into your hair stylist right away....try this....you will love it! i think you can use a lighter color to add some highlights to pieces of your hair as well! 08-15-16
Rated 1 out of 5 by Didn't work for me!! I attempted to apply it as directed on my light brown roots to blend with my light blonde highlights , didn't show up, layered it and still nothing! Looked closely in the mirror with daylight , all I saw was a frosted pale yellow powder all over my scalp in front and down the part, nothing on the roots!... Needless to say I was disappointed because I truly believed in the product and wanted it to work!! :( .... 08-11-16
Rated 5 out of 5 by PERFECT COVERAGE I love this product. It covers beautifully. I have finally found a product that works. 08-04-16
Rated 5 out of 5 by Glad I switched from spray root cover up Very natural looking. I have med brown hair - I was use to the spray cover up so ordered the light brown. It was "ok" but my hair dresser had me try the med brown and it's perfect, covers the gray, looks natural, does not feel stiff and stays on until I wash my hair. She had me apply it a little differently and it's easier - instead of lifting hair - leave it in place, and with your hand on hair by the root, gently add tension. Take the small brush - rub it across powder, then sweep it across the grey. Note: if you are having your hair professionally colored to cover the grey - you can leave the powder on and it still covers the grey. My hair dresser told me that it works - I tried it and it does. ( just brush hair throughly before coloring or take a towel and rub over covered area) With root spray you really have to wash hair throughly to ensure all covering is gone or it won't cover well. 08-03-16
Rated 5 out of 5 by Hope I Never Run Out! Besides being wonderful for covering up roots between coloring, I find it wonderful for my old age thinning spots in the front of my hair. It has been a blessing to me! Makes my baby fine hair look thick again, I'm even getting compliments on my hair again!!!! 07-26-16
Rated 5 out of 5 by Requested by my husband! My husband wanted to cover his grey on his mustache. So I ordered this for him. He loves it! It covers and he is a happy camper. 06-29-16
Rated 2 out of 5 by Did not cover the Greys well I found this doesn't stick to my grey on my root area, and maybe you would have to choose a color that matches exactly your root color, bc the light brown did not work on my medium brown hair. The Spray on root cover works much better than this powder. 05-24-16
  • 2016-08-30 T09:16:13.549-05:00
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