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A236613
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Color Wow Temporary Root Cover Up Powder with Brush
 
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Color Wow Temporary Root Cover Up Powder with Brush

2014 Customer Choice Beauty Awards Nominee

Retail Value: $34.50

QVC Price:

$27.00

Shipping & Handling: $4.97

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  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black


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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Ingredients:

a236613_ingredients.html  
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  

Show More Ingredients Show Less Ingredients
Color Wow Temporary Root Cover Up Powder with Brush 4 5 316 316
PERFECT BLONDE GRAY HAIR COVERAGE I purchased the color blonde and it matches Great with my highlights. I have used several other products but have not been able to match my highlights. If you are a dark blonde with highlights this will be a perfect match and it does cover the grays. 09-10-14
Cost prohibitive Your roots HAVE TO BE GRAY for the product to work. The price counting S&H plus tax is half of a regular coloring. The product has to be reapplied after every shampoo. The math speaks for itself. I sent my product back. It is a nice idea, but too expensive. 09-09-14
Excellent coverage!!!! Very natural coverage & blends beautifully. I've tried others but this has a shine which looks great!!! I always make sure I have this in my beauty bag!!!:-)) 09-07-14
Best Root Cover Up Ever This is a product that lives up to everything it claims to do, and the demonstration on QVC is spot-on! I took WOW to my hairdresser, and she is ordering some for herself. I have tried numerous other root cover ups before, but none of them is as easy, long lasting, and satisfactory as Color Wow. Great product. Recommend it without hesitation. 09-06-14
Love this product! I can't say enough about this product. I have to wear a wig due to hair loss. I use the Color Wow powder around the edges of my face to give a more natural look. I had been using a liquid product but Color Wow is so much easier! I have a friend that also uses it on her gray roots in between salon visits. Color Wow is a wonderful product! 09-06-14
Terrible This did not work at all. I will stick with Great Hair Day by Joan rivers. That really works. 09-06-14
Cheap eyeshadow works better Save your money. Does not cover as demonstrated!! Powder goes all over everything. Even tried wetting the brush. Junk! ZERO stars 09-04-14
Good if Someone does it for you disappointed as it is not as easy to do for your self then when someone else, as in the demo, does for you. 09-02-14
Works great! My hairdresser reviewed products that I could use to extend my time between color applications. This is the product she said received the best professional reviews. I ordered the med. brown and was very pleased with the results! Highly recommend, will give me at least a couple more weeks between coloring. 08-31-14
Finally....WOW! My short grey hair has been colored dark blonde for too many years to remember. No color product has been able to cover the hairline around my face, especially at the temples, making me very self conscious of the fact. My hair was colored two days ago with the usual result. WOW in dark blonde arrived today and I rushed to try it out. This product covered the area blending perfectly and so easily that I was absolutely ecstatic! But just as important was the staying power, which was put to the test while working outside and perspiring in our 88 degree temperature. Believe it or not it didn't budge. Finally...WOW has come along and solved a long standing problem. Now I'm forever hooked!!! 08-30-14
WOW is right! After TON'S of research looking for a temporary color fix, I decided to take a risk and try this. I love, love, love this stuff. I actually keep it in my purse. I have dark brown hair with a lot of grey in it. I've had grey since I was in high school, so I've been fighting this battle for a while. I don't like having to do touch ups every few weeks. Expensive and hard on the hair. I like the fact that I can control how much coverage I want. Sometimes I let some of the grey show through, when other times I go for the full coverage. I have slept in it and it still looks good the next day. Stands up to brushing and combing. I do feel it if I touch it, but it's not a big deal. Stays put and doesn't flake off. Highly recommend this stuff for brown hair. 08-29-14
Love It!!! This is a great way to cover up the grey hairs in between getting my hair colored... works great and I'll definitely be ordering more!!! 08-28-14
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