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A236613
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Color Wow Temporary Root Cover Up Powder with Brush
 
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Color Wow Temporary Root Cover Up Powder with Brush

2014 CEW Award Winner

Retail Value: $34.50

QVC Price:

$27.00

Shipping & Handling: $4.47

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  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black


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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.1-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Expert Picks of the Best in Beauty

One of the highest honors in the industry, the CEW award is granted to the most innovative beauty products of the year, as chosen by Cosmetic Executive Women (CEW)—a group comprised of over 6,000 beauty industry professionals.

There were 193 finalists across 32 categories chosen from more than 750 products. Voted on by the members of CEW, the winners were announced at the CEW Beauty Awards Luncheon on May 16, 2014.

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Ingredients:

a236613_ingredients.html  
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  

Show More Ingredients Show Less Ingredients
Color Wow Temporary Root Cover Up Powder with Brush 4 5 285 285
This product is fabulous I ordered the Platinum Blonde because my hair is bleached blonde and the other products I saw did not show up blonde enough on their picture's. I applied it as soon as I got it and it blended perfectly to my light blonde hair and looked very natural, too, I can see this product is going to save me time and money by not having to run to get my dark roots done sooner. 07-27-14
Not for temples/sideburns It works well on the top of my head, not on the temples, too obvious. Unfortunately, the temples were my intended area. Still, a good product. 07-25-14
It's even Better than I thought! Being a busy mom, I don't always get back to my hairdresser as often as I should. This is such a quick & easy solution. I ordered the med. & light brown to see which was closer to my color. (which was Med. brn) I was so impressed with it I showed it my friend at work. She said WOW! and wanted to have the light brown that matched her hair perfectly too!!! This should be 2-5 Star reviews because she loved it as much as I did :-) 07-24-14
It works! Color matches. Not powdery. Color stays until you shampoo. I will reorder. 07-23-14
The BEST I used to use the root touch-up that's in a tube like mascara. Messy, gooey, and it made my scalp burn. Tried this in light brown and I love it. It's easy to apply and stays in place until I wash my hair and it doesn't burn or itch my scalp. You won't be sorry you purchased this product. 07-22-14
Happy Happy Happy I have understated lowlights / med brown and hi lights/ light blond and I ordered the light brown. I particularly like it for hiding the gray which always shows up first over my ears and all along the front hairline. works like a charm. I also found that it is Really easy to use as When I'm using hot rollers. Perfect time to dab it on! 07-22-14
OK FOR WHAT IT IS I got the medium brown color and find it works fine if I tweak the application method. I found if I first brush this lightly on and then sort of "push" the loaded brush through the area to be colored I get pretty good results. I am Afro-American and I am graying just at the hairline but the hair is curly/slightly wiry and just brushing the color over the top does not evenly distribute the color so I tried this pushing action and it solved the issue. Past that, Wow has proven to be a good option until I get a full touch-up done. 07-20-14
Best hair touch up product I have tried other types of hair touch up products....sprays, pencils, even other powders. This is the very best...by a mile. I will always keep one at home and one in my travel bag when i cannot get to the hairdressers. YAY. Love it. 07-16-14
Excellent Hair Helper Tried this to help me with in-between hair colorings and I'm glad I did. It really helps to hide the gray and also patches in the head where too much scalp is showing. Preferred this to the Joan Rivers Great Hair Day because it has a better brush which is double-ended and comes together in the case. 07-15-14
After A Couple Tries. I Love It I have tried several products and I love this one. I did have to play with it a couple of times but once I got the hang of it it really looked natural. I use the black. 07-14-14
Great Purchase After reading some reviews on this product I was hesitant to buy it. I finally did order the Color Wow and am not disappointed!! It worked as advertised on QVC & I will order it again. Because I read the reviews I made sure to follow the directions, that is the key. Not to use too much at a time and to brush it on in small strokes. Black is the color I ordered for my husband. He's an entertainer so it was important to buy the right product. Again, it worked great for us!! 07-14-14
This is really good! I am very pleased with this product! It does help with covering grey hairs between visits to the salon, which saves me money, since I have been able to stretch the time between visits by an additional week. Over the course of a year, that's going to save me money. I have carmel colored hair (thanks to my stylist) and the light brown is perfect. 07-13-14
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