Color Wow Temporary Root Cover Up Powder with Brush

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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.


  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Delivery Date Estimate

Reviews & Community QA

Rated 4 out of 5 by 448 reviewers.
Rated 4 out of 5 by Good for covering greys I am satisfied with how the product works to cover up my grey roots. However, I was very disappointed with its condition upon opening it! The color pallet was broken into pieces and there was black powder all over the outside of the box & case! I didn't want to bother going through the hassle of returning it. This was my first QVC purchase and based on how this product arrived, I don't think I will order from QVC again. Not to mention it took over 10 days to arrive! 12-22-16
Rated 5 out of 5 by Works Great! After reading the reviews I was not sure about buying this. But I finally did and I am so glad I did! Works great and lasts for several days, does not wipe off on my pillow case and blends in with my colored hair no problem. It is easy to apply so I highly recommend it. 12-15-16
Rated 5 out of 5 by Really helps the budget My hair is naturally dark brown. When some grey started coming in on top of my head only. I decided to match my natural color. My hair grows very fast and it was a strain on the budget to color as often as needed. At first I used dark brown eye shadow, but it would rub off. It worked in a pinch but not a great solution. With this product I can stretch out the time between hair appointments and look natural and still not break the the budget. It holds well and shampoos out totally. I can only speak on the dark colors. I have also used Joan Rivers' Great Hair Day, but it is not a good match to my natural shine. That is made for the scalp to camouflage thinning hair and it works well for that. 12-09-16
Rated 5 out of 5 by Great Stuff This is wonderful. It's very easy to apply. Stays on until I shampoo it off. Best stuff I've ever used. 11-16-16
Rated 1 out of 5 by Does not work It was a waste of time and money on this product because it absolutely does not work. I was very disappointed but I feel obligated to write the review. I ignored the negative reviews because there are so many positive ones, but it did nothing to my white roots and at the end of the day it made my scalp very itchy! Don't buy it! 11-05-16
Rated 1 out of 5 by AWFUL Wish I didn't have to give this even ONE star to be allowed to submit a review, that's how AWFUL this product is. It takes A LOT for me to take the time to actually write a review but I feel so strongly about THIS I'm doing so in hopes of saving other gullible customers from wasting THEIR hard earned money the way I, unfortunately, did. This COVERS NOTHING. I'm a natural dishwater blonde with a little gray mixed in. I tried to make a few lighter blonde streaks ("highlights") in my hair with this product. It - again - COVERED NOTHING. It just looked like some areas of dry shampoo that I forgot to brush out...I don't know about YOU but if I need "dry shampoo" I can just use corn starch from my cupboard for $0 rather than THIS RIDICULOUSLY EXPENSIVE JOKE! 10-27-16
Rated 5 out of 5 by Best Coverage Ever Looks very natural and blended into my hair line. No one could ever tell that I had it in my hair. It looked like I had just had my hair redyed. Wonderful product and I know that it will save me money from having to redye my hair as often now. 10-21-16
Rated 5 out of 5 by Amazing I have tried several products to cover gray roots and this is the easiest and best coverage with no mess. I thought it might rub off easily but it does not. Very happy to have found this product. 10-06-16
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