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A236613

Color Wow Temporary Root Cover Up Powder with Brush

Color Wow Temporary Root Cover Up Powder with Brush
 

QVC Price:

$27.00

Shipping & Handling: $3.00

Available on WaitlistSold OutThis item will be shipped on
  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black


Product Video

Product Video: On-Air Presentation

On-Air Presentation
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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Ingredients:

a236613_ingredients.html  
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  

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Rated 3.9 out of 5 by 395 reviewers.
Rated 5 out of 5 by coverage beyond expectation I was using Rita since it first came out.. Thought it was great until I tried this product! Wow doesn't begin to describe the soft natural coverage of this WONDERFUL PRODUCT. I have medium brown hair with carmel highlights. The light brown was the perfect match for me. .. There is no wax like feel on the hair like the last product I was using for many years. I hated that but found no alternative for good cover except NOW with WOW! QVC offers the BEST PRICE of any retailer out there. BUY IT HERE ! 07-25-15
Rated 4 out of 5 by Color Wow in Red I really like this product as it covers my gray roots well, but I have auburn hair and the light brown is too dark. When are you going to carry "Red Color Wow Root Cover" as it is available on Amazon.com??? Please get the red in soon. Thank you. 07-15-15
Rated 5 out of 5 by FANTASTIC BEST HAIR POWDER I EVER USED. BETTER THAN JOAN RIVERS AND BETTER THAN ADRIENNE'S HAIR POWDER. PERFECT FOR LIGHT BLONDE AND PLATINUM BLONDE. COVERS THINNING HAIR AREAS PERFECTLY. HOPE THIS PRODUCT IS AVAILABLE FOR A LONG TIME. 06-21-15
Rated 5 out of 5 by Can't live without I'm in my fifties now and am a brunette . I go to my stylist every five weeks for a color blend. This product is a life saver. My gray starts to show I just brush this stuff on and no one knows. I love it... 06-11-15
Rated 5 out of 5 by Very effective I have tried many root cover up products with mascara wands and spray in formulas and those are messy and ineffective. This is probably the best way to cover gray hairs and keep your color manageable between colorings and leaves no sticky feeling. The powder is very easy to apply due to the dual ended powder brush and it stays on nicely. There can be some minor drop out of the color powder on your face so I suggest coloring before makeup application and let it set for a good 15 minutes. The color does wipe off skin easily with a damp cloth. Overall I will buy this over and over again because it saves me from having to go to the salon too often just for root touch ups. 06-08-15
Rated 5 out of 5 by Love Love Love Just came back to order another!! Due to embracing the fact that I now am 90 % gray, I decided to stop having my beautician put brown in my hair as well as blonde highlights on top of that. She has practically made me a cool blonde all over. I love it now. However, my scalp reminded me of my mothers scalp. :-D So, enters WOW light brown!!! I put this brown on my part and around my face. Totally looks like I have dark roots and makes me look younger though I'm 52. It's the best! 05-09-15
Rated 5 out of 5 by Can't Be Without It I love this product. It works for the few gray hairs I have in my bangs and at the top of my head. I'm a brunette and get the Med. Brown shade. I don't have to color my hair yet and this product makes my gray hairs vanish! I rub a tissue over the colored powder and rub it onto my bangs and top of my head and the gray is gone!! I also touch up with the brushes. Don't ever lose this product QVC!!! 05-02-15
Rated 4 out of 5 by It gets me through to the next highlight This product does work. It helps soften the grow out at the end of the 7 weeks before my next highlight apt. It is a little powdery and sticks to my scalp, but i've learned to apply it lightly. It does have parabens in it, but I use it very minimally and not too frequent. The platinum color is good for a range of blondes. I would start with this light color because it still doesn't go on too blonde even though it is very light. 04-30-15
Rated 1 out of 5 by Doesn't Work :( I so wanted this to work, but it doesn't! It looked so good on the presentation. I have dark blonde hair with blonde highlights. I bought 2 different shades and neither of them worth. Such a waste of almost $70 :( 04-28-15
Rated 5 out of 5 by All I can say is WOW! I've tried many root/thinning hair cover ups and this product is so far superior that it is in a class by itself. It blends seamlessly and even imparts a shine to my hair. Does not look in the least powdery. Do not hesitate....worth every penny! I hope never to be without this again. 03-29-15
Rated 5 out of 5 by For thinning hair When I first saw this, it surprised me it was for root coverage! My hair stylist sold this to me in her salon because I have thinning hair, and she used this to dab on my scalp where it was noticeable. This stuff is Fantastic!! All I do is dab the area that shows scalp after I style my hair and it gives the illusion that I have hair there!! It doesn't look fake, it doesn't flake off, it doesn't look like your scalp is colored. Somehow it just fills the area in and makes it look like I have hair! She says it doesn't make your scalp look as shiny, which I guess is true. I will use this stuff forever! I had grown so self-conscious about my scalp showing through. Not any more! I feel very confident about going out now!! I can wear it all day and not have to retouch. 03-28-15
  • 2015-07-31T14:49:14.440-05:00
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