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A236613
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Color Wow Temporary Root Cover Up Powder with Brush
 
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Color Wow Temporary Root Cover Up Powder with Brush

Retail Value: $34.50

QVC Price:

$27.00

Shipping & Handling: $4.97

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  • Platinum Blonde
  • Blonde
  • Light Brown
  • Medium Brown
  • Dark Brown
  • Black


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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.1-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

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A236613 — Color Wow Temporary Root Cover Up Powder with Brush

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Ingredients:

a236613_ingredients.html  
Medium  Brown    
 
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
Mica  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
ZEA  MAYS  STARCH  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
Dark  Brown    
 
Mica  
TALC  
ZINC  STEARATE  
PENTAERYTHRITYL  TETRAISOSTEARATE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
SILICA  
SYNTHETIC  FLUORPHLOGOPITE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77491  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77492  (Iron  Oxides)  
 
 
 
 
Black      
MICA  
SYNTHETIC  FLUORPHLOGOPITE  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
 
 
 
Light  Brown      
SYNTHETIC  FLUORPHLOGOPITE  
MICA  
TALC  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491    (Iron  Oxides)  
 
 
 
 
 
 
 
 
Platinum      
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
DIMETHICONE  
TIN  OXIDE  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  19140  (Yellow  5  Lake)  
 
 
 
 
Blonde    
MICA  
TALC  
SYNTHETIC  FLUORPHLOGOPITE  
OCTYLDODECYL  STEAROYL  STEARATE  
ETHYLHEXYL  PALMITATE  
ZINC  STEARATE  
SILICA  
PENTAERYTHRITYL  TETRAISOSTEARATE  
ZEA  MAYS  STARCH  
ALUMINUM  STARCH  OCTENYLSUCCINATE  
KAOLIN  
PHENOXYETHANOL  
TRIETHOXYCAPRYLYLSILANE  
TIN  OXIDE  
DIMETHICONE  
CI  77499  (Iron  Oxides)  
CI  77891  (Titanium  Dioxide)  
CI  77491  (Iron  Oxides)  
CI  77492  Iron  Oxides)  

Show More Ingredients Show Less Ingredients
Color Wow Temporary Root Cover Up Powder with Brush 4 5 308 308
Works great! My hairdresser reviewed products that I could use to extend my time between color applications. This is the product she said received the best professional reviews. I ordered the med. brown and was very pleased with the results! Highly recommend, will give me at least a couple more weeks between coloring. 08-31-14
Finally....WOW! My short grey hair has been colored dark blonde for too many years to remember. No color product has been able to cover the hairline around my face, especially at the temples, making me very self conscious of the fact. My hair was colored two days ago with the usual result. WOW in dark blonde arrived today and I rushed to try it out. This product covered the area blending perfectly and so easily that I was absolutely ecstatic! But just as important was the staying power, which was put to the test while working outside and perspiring in our 88 degree temperature. Believe it or not it didn't budge. Finally...WOW has come along and solved a long standing problem. Now I'm forever hooked!!! 08-30-14
WOW is right! After TON'S of research looking for a temporary color fix, I decided to take a risk and try this. I love, love, love this stuff. I actually keep it in my purse. I have dark brown hair with a lot of grey in it. I've had grey since I was in high school, so I've been fighting this battle for a while. I don't like having to do touch ups every few weeks. Expensive and hard on the hair. I like the fact that I can control how much coverage I want. Sometimes I let some of the grey show through, when other times I go for the full coverage. I have slept in it and it still looks good the next day. Stands up to brushing and combing. I do feel it if I touch it, but it's not a big deal. Stays put and doesn't flake off. Highly recommend this stuff for brown hair. 08-29-14
Love It!!! This is a great way to cover up the grey hairs in between getting my hair colored... works great and I'll definitely be ordering more!!! 08-28-14
Not a good value I gave this 2 stars because the product did camouflage my roots however the amount of product you get is very skimpy and I thought it looked like I had purchased an eye shadow when I opened it. Not much product for the money considering you are using it on the roots and need a substantial amount of the product to get coverage. Sent this one back! 08-27-14
Zero rating Terrible, terrible, terrible ! Does NOT work at all. 08-26-14
WOW..WOW..WOW! I am African American, my natural color is dark brown and I do not like my gray. I normally use hair color Revlon color silk number 49 which is auburn brown but of course you cannot color your full head of hair every time the gray starts to come back in. This gives me a reddish brown that complements my skin tone . The host suggested if you are not sure go a shade lighter. I thought I did, I originally ordered med brown for my dark brown roots but it was a little too dark. Don't get me wrong, It will not go to waste. So I ordered the light brown which is perfect. I did not see the presentation live but went on line searching for a product to cover my gray. Looked at the presentation on line and wanted to give it a try. I normally purchase a mascara type cover side burns ( I rock a short hair cut) but also have to use a powder to cover scattered gray and my gray hairline. The power is messy and the mascara type is more precise but does not offer a lot of coverage. Also my hair is hard with the mascara type. This WOW product solves all of those problems. With the double sided brush I can get my sides and the scattered gray. This product is smooth going on and offers full coverage like I've never seen before. The coverage last. I am very pleased with this product. I will never go back to the old way of applying coverage. I will be a customer for life. Thank you so much for making one part of my morning routine easier and stress free. 08-24-14
Doesn't live up to TV Demo!!! Sorry to say but this product was not the least effective in covering up my roots. I thought this might help in covering up my gray roots until my next salon color appointment but it did not work like on TV. Going back to QVC. A waste of $6.95 to have to ship back. 08-23-14
Did Not Work for Me This will not color my dark roots!! I even tried it on a small patch of grey and will not cover that! I am sending it back. Very disappointed! 08-23-14
Color WOW indeed!!!! I just got this today, and I couldn't wait to try it. I am allergic to hair dye, so I have been searching for options and saw this on QVC last week. Now don't get me wrong, I have no problem with aging, but all of my gray is along my hairline, and it REALLY stands out. I am African American with a medium brown complexion, a gray halo along the hairline, and the rest of my hair is black...not a good look people. I just want to tone it down, not looking for complete coverage. Any way, this is AMAZING! I feel and look like my old self again! Hold your hair and apply it to the HAIR ONLY, not your hair and SCALP. Looks too obvious. I did not use a lot, just enough to calm the gray down. Made me feel like singing the Pharell song , "Happy"! Thanks Color WOW and QVC!!!!! Yaaaay!!!! 08-19-14
not good for highlighted hair I purchased the blonde to cover my dark roots. I have blonde highlights. This stuff did nothing to cover my dark roots. It looks like colored baby powder. I do not recommend this product.it is going right back 08-18-14
Great Just received this and had to try it right away. I like it,it worked well on my dark roots with my highlights. It probably will be even better as I get closer to my color appt.maybe I can even squeeze out a extra week before i need to get my cut,color.I bought the platium color.I have tried Joan Rivers but my hair was darker then. I did watch the video again before I used it. it does help to watch it to make sure your doing it correct. 08-18-14
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