Rated 3.9 out of 5 by 399
Rated 5 out of 5 by cloud dancing Auto-delivery ---Please !!!!
Very pretty coverage. This looks really great on and it makes it look believeable. This helps in between hair coloring. I try to hold off as long as I can before my next hair color and this gem will do the trick. Please put this on auto-delivery for us gals who want to look pretty with this great cover up. Good buy and great product to boot. Many thanks for helping me look younger. :)
Rated 3 out of 5 by dealership Disappointed
I like the Joan River's product much better. I don't think Color Wow covers as nicely as Joan's product. Money wise I believe JR product is a better deal.
Rated 5 out of 5 by mjep432 WOW is right!!!
My natural hair color is medium/dark brown but I started going gray when I was 19 (I'm 43 now) and have been a slave to my hairstylist every 5 weeks. I saw this on QVC and figured I'd give it a try. It covers my gray very well at my crown and temple areas. Took me a few applications to get it right. I now feel much more confident in between hair appts. Best part is it doesn't come off until you shampoo it out. Love it!!!!
Rated 5 out of 5 by spent2much Very good coverage
This product worked really well for me. I have fairly light blonde hair and I bought the platinum blonde. I mainly used it in the part line and it covered great for me. (My hairdresser sells it, too... for $7 less and no S&H.)
Rated 5 out of 5 by Cyndlou NO ONE CAN TELL I'M COVERING GREY
Co-workers don't know I have grey hair. WOW really helps cover my roots between salon visits.
Rated 5 out of 5 by Yorkigirl coverage beyond expectation
I was using Rita since it first came out.. Thought it was great until I tried this product! Wow doesn't begin to describe the soft natural coverage of this WONDERFUL PRODUCT. I have medium brown hair with carmel highlights. The light brown was the perfect match for me.
.. There is no wax like feel on the hair like the last product I was using for many years. I hated that but found no alternative for good cover except NOW with WOW!
QVC offers the BEST PRICE of any retailer out there. BUY IT HERE !
Rated 4 out of 5 by jerseygirl549 Color Wow in Red
I really like this product as it covers my gray roots well, but I have auburn hair and the light brown is too dark. When are you going to carry "Red Color Wow Root Cover" as it is available on Amazon.com??? Please get the red in soon. Thank you.
Rated 5 out of 5 by tickled FANTASTIC
BEST HAIR POWDER I EVER USED. BETTER THAN JOAN RIVERS AND BETTER THAN ADRIENNE'S HAIR POWDER. PERFECT FOR LIGHT BLONDE AND PLATINUM BLONDE. COVERS THINNING HAIR AREAS PERFECTLY. HOPE THIS PRODUCT IS AVAILABLE FOR A LONG TIME.
Rated 5 out of 5 by happyrobin Can't live without
I'm in my fifties now and am a brunette . I go to my stylist every five weeks for a color blend. This product is a life saver. My gray starts to show I just brush this stuff on and no one knows. I love it...
Rated 5 out of 5 by sharonrene Very effective
I have tried many root cover up products with mascara wands and spray in formulas and those are messy and ineffective. This is probably the best way to cover gray hairs and keep your color manageable between colorings and leaves no sticky feeling. The powder is very easy to apply due to the dual ended powder brush and it stays on nicely. There can be some minor drop out of the color powder on your face so I suggest coloring before makeup application and let it set for a good 15 minutes. The color does wipe off skin easily with a damp cloth. Overall I will buy this over and over again because it saves me from having to go to the salon too often just for root touch ups.
Rated 5 out of 5 by Francesca228 Love Love Love
Just came back to order another!! Due to embracing the fact that I now am 90 % gray, I decided to stop having my beautician put brown in my hair as well as blonde highlights on top of that. She has practically made me a cool blonde all over. I love it now. However, my scalp reminded me of my mothers scalp. :-D So, enters WOW light brown!!! I put this brown on my part and around my face. Totally looks like I have dark roots and makes me look younger though I'm 52. It's the best!
Rated 5 out of 5 by DARING GREATLY Can't Be Without It
I love this product. It works for the few gray hairs I have in my bangs and at the top of my head. I'm a brunette and get the Med. Brown shade. I don't have to color my hair yet and this product makes my gray hairs vanish! I rub a tissue over the colored powder and rub it onto my bangs and top of my head and the gray is gone!! I also touch up with the brushes. Don't ever lose this product QVC!!!