A236613

Color Wow Temporary Root Cover Up Powder with Brush

2016 Customer Choice Beauty Awards Nominee
On-Air Presentation
Because QVC's special offers are only available for a limited time, previously recorded videos may contain pricing, exclusivity claims or promotional offers that have expired.

product thumbnail
$27.00

Retail Value: $34.50

Please select an option:

Option:  
Description
What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.

Includes:

  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Delivery Date Estimate

Reviews & Community QA

Rated 4 out of 5 by 440 reviewers.
Rated 5 out of 5 by Amazing It really does work. I thought I would get it home and it would not be as good as it shows on tv. But, I was wrong this is amazing and a time saver for me not to run too the hair salon as much. 09-18-16
Rated 5 out of 5 by WOW is right! Lives up to it's name. Fantastic. Easy to apply. Best purchase ever! So pleased. Don't ever want to be without it. 09-12-16
Rated 5 out of 5 by It Works! I have tried several products in hopes to camouflage my widening hair part due to hereditary hair loss. I have not had luck getting the powders to adhere to my scalp until now. WOW works great. I am so pleased. I have medium brown hair and purchased the medium brown color. It blends beautifully and lasts until my next hair wash with no color transfer onto my fingers if I scrunch my hair for fullness throughout the day or when I restyle the following day. WOW is definitely worth the price tag and I will definitely repurchase. 09-12-16
Rated 5 out of 5 by Great Touchup I was pleasantly surprised by this product. It comes across as a tonal change where you apply over grey hair. Most importantly you don't see the grey stripe. Its quick and easy to apply. 1 of the best things about it is that it doesn't come off cakey or pastey, and doesn't change the texture of your hair AT ALL. It's the most natural looking of these types of products that I've tried. A must have for quick touchups! 09-06-16
Rated 5 out of 5 by Awesome! Great for when I don't feel like touching up my roots. The color is very forgiving and does not rub off. Love this stuff! 09-04-16
Rated 5 out of 5 by Works Great Friend of mine recently changed her hair color to auburn. But she can not afford to maintain the color as often as she would like. So I bought this for her. She loved it. Works great . Perfect for in between colorings. 09-03-16
Rated 5 out of 5 by don't leave home without it ! Best root cover product ever (I've used them all sprays,sticks & mascara), very precise easy application reflects light looks totally natural my clients love it ! 09-01-16
Rated 3 out of 5 by Not Impressed I used to use dark eyeshadow using this is no different might as well stick with cheaper eyeshadow. 08-30-16
  • 2016-09-23 T12:08:56.346-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_440, tr_440
  • loc_en_US, sid_A236613, prod, sort_default
MORE REVIEWS>> 2 3 4 5 ... 55

Let's Stay in Touch

* *You're signing up to receive QVC promotional email.
Connect with Us

The scoop on everything Q, from helpful tips to interesting tidbits, questions, answers, and more.

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites, nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

© 1995–2016 QVC, Inc. All rights reserved. Trademark Notice

Desktop View Mobile View