Color Wow Temporary Root Cover Up Powder with Brush

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Retail Value: $34.50

or 6 Easy Pays of $4.50

+ S&H and tax

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What is it: Color Wow's hero product, Root Cover Up, has been dubbed "the next handheld device to change your life." This revolutionary formula, available in four versatile shades, helps to seamlessly cover gray roots.

Who is it for: Anyone who colors their hair and wants to have perfect color 365 days a year.

Why is it different: Root Cover Up is a professional mineral powder with a unique, oil-based, non-waxy formula that stays in place, creates multi-dimensional shine, and looks completely natural. Each shade contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Because of its extreme portability and ease of use, it's ideal for travel and last-minute, on-the-go fixes.

How do I use it: Style hair as usual and apply Root Cover Up to any gray hair using the enclosed brush. Root Cover Up can even be used on dark roots that appear in highlighted or bleached hair. Brush light shades over dark roots, immediately brightening the area so it blends naturally with the color-treated hair.

From Color Wow.


  • 0.07-oz Root Cover Up in Blonde, Light Brown, Medium Brown, or Dark Brown
  • Brush

Delivery Date Estimate

Reviews & Community QA

Rated 4 out of 5 by 443 reviewers.
Rated 1 out of 5 by AWFUL Wish I didn't have to give this even ONE star to be allowed to submit a review, that's how AWFUL this product is. It takes A LOT for me to take the time to actually write a review but I feel so strongly about THIS I'm doing so in hopes of saving other gullible customers from wasting THEIR hard earned money the way I, unfortunately, did. This COVERS NOTHING. I'm a natural dishwater blonde with a little gray mixed in. I tried to make a few lighter blonde streaks ("highlights") in my hair with this product. It - again - COVERED NOTHING. It just looked like some areas of dry shampoo that I forgot to brush out...I don't know about YOU but if I need "dry shampoo" I can just use corn starch from my cupboard for $0 rather than THIS RIDICULOUSLY EXPENSIVE JOKE! 10-27-16
Rated 5 out of 5 by Best Coverage Ever Looks very natural and blended into my hair line. No one could ever tell that I had it in my hair. It looked like I had just had my hair redyed. Wonderful product and I know that it will save me money from having to redye my hair as often now. 10-21-16
Rated 5 out of 5 by Amazing I have tried several products to cover gray roots and this is the easiest and best coverage with no mess. I thought it might rub off easily but it does not. Very happy to have found this product. 10-06-16
Rated 5 out of 5 by Amazing It really does work. I thought I would get it home and it would not be as good as it shows on tv. But, I was wrong this is amazing and a time saver for me not to run too the hair salon as much. 09-18-16
Rated 5 out of 5 by WOW is right! Lives up to it's name. Fantastic. Easy to apply. Best purchase ever! So pleased. Don't ever want to be without it. 09-12-16
Rated 5 out of 5 by It Works! I have tried several products in hopes to camouflage my widening hair part due to hereditary hair loss. I have not had luck getting the powders to adhere to my scalp until now. WOW works great. I am so pleased. I have medium brown hair and purchased the medium brown color. It blends beautifully and lasts until my next hair wash with no color transfer onto my fingers if I scrunch my hair for fullness throughout the day or when I restyle the following day. WOW is definitely worth the price tag and I will definitely repurchase. 09-12-16
Rated 5 out of 5 by Great Touchup I was pleasantly surprised by this product. It comes across as a tonal change where you apply over grey hair. Most importantly you don't see the grey stripe. Its quick and easy to apply. 1 of the best things about it is that it doesn't come off cakey or pastey, and doesn't change the texture of your hair AT ALL. It's the most natural looking of these types of products that I've tried. A must have for quick touchups! 09-06-16
Rated 5 out of 5 by Awesome! Great for when I don't feel like touching up my roots. The color is very forgiving and does not rub off. Love this stuff! 09-04-16
  • 2016-10-31 T08:11:18.848-05:00
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