Color WOW Temporary Root Cover Up Powder with Brush

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No mess, just press! Color WOW Root Cover is a fast, easy, precise mineral powder that adheres to hair instantly. Formulated with a variety of pigments plus reflective particles, it blends seamlessly and looks naturally dimensional. It also functions as a "perfecting powder" to create the look of thicker hair by filling in gaps or covering sparse spots. A little goes a long way--the compact contains approximately 60 uses.

How do I use it: Apply to dry hair. Load up the small end of the brush with powder. Use your free hand to pull hair flat against your head and press brush down firmly into roots, starting from scalp and working out. Do not use a sweeping motion. Apply more powder as needed.

To extend highlights, use the side edge of small brush. Lightly dust off any excess powder with wide end of brush. To fill in, use the large end of the brush and a sweeping technique to cover larger areas.

From Color WOW.


  • 0.07-oz Root Cover Up
  • Brush

Delivery Date Estimate

Reviews & Community QA

Color WOW Temporary Root Cover Up Powder with Brush is rated 4.0 out of 5 by 464.
Rated 5 out of 5 by from Great product! I have used many other root cover-up products, and this one is the best! I have darker brown hair with VERY stubborn gray roots. This product camouflages it the best without the chalky feeling that the sprays and crayons can leave behind. I use the medium brown and I am able to blend it so the line of demarcation is minimized. It’s not 100%, but enough to make it not so noticeable. My hairdresser was quite impressed with the results and has commented many times in how natural it looks. It lasts quite a long time as I only use it in between my colors. I don’t wash my hair daily, so I do have to reapply daily. All in all, great product and love the QVC price!
Date published: 2018-03-06
Rated 1 out of 5 by from Disappointed Ordered Red and it is literally brown! If I was really excited to try this and the color does not appear as shown!
Date published: 2018-01-30
Rated 5 out of 5 by from Great to Cover Gray I first saw this product when I visited QVC this past fall. It was in their store so I was able to try the product. It was great! When I got home, I decided to order it a few days later. I've been using it this week to cover my gray and I was even able to extend my appointment out a few weeks so I don't have to get my gray colored as often. It even stayed in 2 days between washings. I highly recommend trying this product to cover your grays!
Date published: 2017-12-15
Rated 4 out of 5 by from Root Dye I find this products covers like they advertise. It covers the grey perfectly. Does Not rub off..great staying power.
Date published: 2017-12-10
Rated 5 out of 5 by from Best Product Ever - Use on Eyebrows, Too!!!!! WOW Root Cover up is a great product for root cover up between color. One day I actually tried it on my sparse eyebrows applying with a small brush I had from another product and WOW! I do not leave the house without WOW Root Cover up on my eyebrows in Dark Brown. I've tried other products and none were natural looking on my eyebrows. Thank you QVC for carrying this product!
Date published: 2017-11-15
Rated 1 out of 5 by from Not a Wow for me :( I put the "Wow" product to a test, I compared it to one of my eyeshadow colors and the eyeshadow that I have, worked much better than this Wow product that's actually made to be used in your hair. This is nothing more than an over priced cheap eyeshadow! It did not cover my brown roots. Also, instead of being a platinum blonde color, it turned out to be a tinted yellow blonde. It did not match my platinum blonde hair color. It just didn't perform as stated! I gave ot one star because I liked the brush, but thats it.
Date published: 2017-10-27
Rated 5 out of 5 by from THE Best! This is one product I would never be without! I have dark brown hair with red tones and my grey roots come in bright silver! Since there is such a dramatic difference in my hair color v. the regrowth, I start using this on my part line about 1 week after getting color. I use the medium brown, which is also perfect on my brows. This product does not flake, run or rub off.....it is there until you wash it away. Also it does not get a 'gummy' build up like other products. Like I said, I would never be without it, so I even keep an unopened spare on hand at all times!
Date published: 2017-10-06
Rated 5 out of 5 by from Wow is right! I really like this product because it does what it claims to do! I only wish it came with more of it in the compact!
Date published: 2017-09-12
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