Color WOW Temporary Root Cover Up Powder with Brush

2017 Customer Choice Beauty Awards Nominee
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No mess, just press! Color WOW Root Cover is a fast, easy, precise mineral powder that adheres to hair instantly. Formulated with a variety of pigments plus reflective particles, it blends seamlessly and looks naturally dimensional. It also functions as a "perfecting powder" to create the look of thicker hair by filling in gaps or covering sparse spots. A little goes a long way--the compact contains approximately 60 uses.

How do I use it: Apply to dry hair. Load up the small end of the brush with powder. Use your free hand to pull hair flat against your head and press brush down firmly into roots, starting from scalp and working out. Do not use a sweeping motion. Apply more powder as needed.

To extend highlights, use the side edge of small brush. Lightly dust off any excess powder with wide end of brush. To fill in, use the large end of the brush and a sweeping technique to cover larger areas.

From Color WOW.


  • 0.07-oz Root Cover Up
  • Brush

Delivery Date Estimate

Reviews & Community QA

Color WOW Temporary Root Cover Up Powder with Brush is rated 4.0 out of 5 by 455.
Rated 4 out of 5 by from Thw Best Root Coverage I've tried many root cover ups, but come back to this every time. It's got some dimention, really covers roots and is visually undetectable. It is not transfer resistant... comes off on my hands a little bit - and isn't waterproof, but nothing I've used covers like it does.
Date published: 2017-07-20
Rated 5 out of 5 by from Wow Root Cover Up The root cover-up is the best I've ever tried. I also have thin eyebrows, are use the root cover-up well for my eyebrows also stays on all day and looks fantastic
Date published: 2017-06-03
Rated 5 out of 5 by from WORKS GREAT! Product works great. I ordered Auburn. Have Med Auburn hair and you can see no difference as when my grays are covered and my ungray hairs. Stays until you wash out. Perfect product. I never want to be without it.
Date published: 2017-05-21
Rated 4 out of 5 by from shocked by bad reviews because,,, I shocked by bad reviews because,,this is the best root cover I have ever used, Colors are multi dimensional;, brush is excellent, only reason I only give 4 stars instead of 5 is the price which is pretty high compared to other products on the market, I am still ordering it again iin light brown and in blond for highlights.
Date published: 2017-04-15
Rated 4 out of 5 by from Best I've found This is the best product I have found for eliminated grey hair before my next color. It is easy to apply. The only negative is that if your scalp itches and you scratch it, chances are you are going to get the powder under your fingernails.
Date published: 2017-03-31
Rated 2 out of 5 by from Disappointed The color of this item is too dark. Dark brown comes out black and makes hair dull. Mine came broken so I returned it anyway.
Date published: 2017-03-16
Rated 1 out of 5 by from Don't waste your money! This product was a big disappointment, it does not cover grey very well at all, and don't make the mistake of touching your hair because it will leave your fingers stained with the color you put on your hair. The most disappointed thing is that it makes your hair feel like you put dirt on it. DO. NOT. WASTE YOUR MONEY!!!!!!! If I could give zero stars I would!
Date published: 2017-02-24
Rated 4 out of 5 by from Good for covering greys I am satisfied with how the product works to cover up my grey roots. However, I was very disappointed with its condition upon opening it! The color pallet was broken into pieces and there was black powder all over the outside of the box & case! I didn't want to bother going through the hassle of returning it. This was my first QVC purchase and based on how this product arrived, I don't think I will order from QVC again. Not to mention it took over 10 days to arrive!
Date published: 2016-12-22
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