What is it: A lightweight styling paste used to add texture and definition to every strand of hair. Separate and define hair without stickiness or buildup. Hair is pliable and easy to shape, curl, or twist into dramatic new looks. This is an essential styling product, hair shaper, and texturizer for short, sassy styles and sexy, long looks.
Who is it for: Anyone who wants to change their look without changing their haircut. It creates multiple styles, giving you the ability to change your look in seconds!
Why is it different: You won't believe your eyes! The innovative ingredient, ProElement, fosters deep penetration of nutrients into the hair. This product contains specific minerals and vitamins to give you healthier-looking hair with lots of flexibility and style.
How do I use it: Remove the safety seal tab located just below the pump button. Gently push the center, on the bottom inside of the product, to release any air preventing the product from dispensing. A little goes a very long way. Put a pea-sized amount into your hands and rub your hands together. Clap your hands together until you begin to see formed fibers connecting hand to hand. The more fibrous you make it, the lighter the product becomes. For fine hair and those looking for a light amount of styling product, clap your hands repeatedly before applying it to your hair. If your hair is heavy in weight and tends to lay flat, clap your hands only a few times, leaving the product more concentrated. Apply to dry hair, run through the root area for lift and fullness, and apply to the ends for texture and definition.
Hairstylist tip: Defining products don't necessarily have hold to them--they are for creating new looks. Follow with hair spray to give your new look long-lasting hold.