What is it: Bobbi's boldest mascara ever. Get instant volume, intense color, and ultra-long lash length.
Who is it for: Women who want the dramatic look of false lashes without the fuss.
Why is it different: The unique formula--enriched with lash conditioners and vitamins--remains pliable between coats so lashes stay separated as volume builds.
How do I use it: The tapered, dual-fiber brush will do the work for you, as it simultaneously lengthens and volumizes, grabbing even small, hard-to-reach lashes. Build volume as desired; the formula dries quickly to a smudge-proof and flake-proof finish. Remove with eye makeup remover or soap and water.
From Bobbi Brown.